本文選題：市民農園 + 多元化經營　； 參考：《安徽農業(yè)大學》2015年碩士論文

【摘要】：近幾年來,都市農業(yè)的興起,給我國市民農園找到了很好的發(fā)展機遇,如何在都市農業(yè)發(fā)展的大潮中經營好市民農園,走出農業(yè)自身低效益的困境,顯得尤為重要。在市場競爭激烈的大環(huán)境下,實行多元化經營成為市民農園發(fā)展的一條途徑。國內市民農園在借鑒國外市民農園發(fā)展經驗的基礎上,也開始逐步向多元化的方向發(fā)展,并形成了一些自身的特色。本論文通過對市民農園多元化經營方面的研究,找出了市民農園多元化經營方面的思路,目的是為市民農園的發(fā)展提供理論實踐指導,從而促進農村經濟社會的快速發(fā)展和城鄉(xiāng)一體化發(fā)展。本文首先總結出了市民農園的概念以及相關內容,對市民農園在國外的發(fā)展和我國市民農園的發(fā)展現狀做了論述。然后對市民農園進行多元化經營的內因和外因進行了分析,而后對市民農園如何進行多元化經營進行論述,最后通過國內領先的小毛驢市民農園如何多元化經營結束全篇。第一章概括了本文的研究意義、研究目的、研究思路,并對國內外文獻做了綜述；第二章解釋了市民農園的相關概念和多元化的理論基礎；第三章介紹了市民農園在國內外的發(fā)展現狀,通過列舉上海、廣州、西安、成都等城市的市民農園,重點介紹了國內市民農園的發(fā)展現狀；第四章從分散分險和尋找經濟增長點等四個方面的內因,利潤吸引、優(yōu)越的經濟環(huán)境四個方面的外因,分析了市民農園為什么要實行多元化經營；第五章是本文的重點,從投資主體和人力的投入、農產品深加工和休閑培訓等多產業(yè)組合、體驗、電商等多手段營銷的角度提出了市民農園多元化經營的具體思路,同時還提出了多元化經營過程中應當注意的問題,接下來以北京市小毛驢市民農園的經營案例證明上述多元化思路的可行性,最后做出總結,對全文的觀點和結論進行了梳理。
[Abstract]:In recent years, the rise of urban agriculture has found a good opportunity for the development of rural gardens in our country. It is particularly important how to run the gardens well in the spring tide of urban agriculture development and get out of the predicament of low benefit of agriculture itself. Under the environment of fierce market competition, diversified management has become a way for the development of farmers' gardens. On the basis of drawing lessons from the experience of the development of the foreign citizen farm garden, the domestic citizen farm garden has gradually developed towards the direction of diversification, and has formed some of its own characteristics. In this paper, through the research on the diversification of the citizen farm garden, we find out the ideas of the citizen farm garden diversification management, in order to provide theoretical and practical guidance for the development of the citizen farm garden. So as to promote the rapid development of rural economy and society and the integration of urban and rural development. Firstly, this paper summarizes the concept and related contents of citizen farm garden, and discusses the development of citizen farm garden in foreign countries and the development status of citizen farm garden in our country. Then it analyzes the internal and external causes of the diversified management of the citizen farm garden, and then discusses how to carry out the diversified management of the citizen farm garden, and finally ends the whole article through the domestic leading small donkey farmer garden how to diversify the management. The first chapter summarizes the significance of this paper, research purposes, research ideas, and domestic and foreign literature review, the second chapter explains the concept of civic farming garden and the theoretical basis of diversification; The third chapter introduces the development situation of the citizen farm garden at home and abroad, through enumerating the citizen farm garden of Shanghai, Guangzhou, Xi'an, Chengdu and so on, has introduced the domestic citizen agriculture garden development present situation emphatically; The fourth chapter analyzes why the citizen farm garden should carry out diversified management from four internal reasons, profit attraction, superior economic environment and so on. Chapter five is the focus of this paper. From the perspective of investment subject and manpower, multi-industry combination of agricultural products deep processing and leisure training, experience, e-commerce and other multi-means marketing, this paper puts forward the concrete ideas of diversified management of citizen farm garden. At the same time, it also puts forward the problems that should be paid attention to in the process of diversification, and then proves the feasibility of the pluralistic thinking with the case of Beijing small donkey citizen farm garden. Finally, it summarizes the views and conclusions of the full text.
【學位授予單位】：安徽農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F324

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本文編號：1829949