本文選題：多重制度邏輯 + 合法化戰(zhàn)略行為�。� 參考：《經(jīng)濟(jì)與管理研究》2017年07期

【摘要】：如何在多重制度主體的制約下獲取創(chuàng)新合法性,是每個(gè)創(chuàng)新型企業(yè)都必須解決的問(wèn)題。本文采用文獻(xiàn)分析法和案例研究法,以阿里巴巴1999—2016年的案例信息為分析對(duì)象,從多重制度邏輯出發(fā),分析不同制度邏輯主導(dǎo)下企業(yè)創(chuàng)新合法化戰(zhàn)略行為對(duì)創(chuàng)新合法性的影響機(jī)理。研究發(fā)現(xiàn)專(zhuān)業(yè)邏輯、合作邏輯、社區(qū)邏輯和家族邏輯對(duì)創(chuàng)新合法性具有正向促進(jìn)作用,其中合作邏輯的影響效應(yīng)最為明顯;而市場(chǎng)邏輯和管制機(jī)構(gòu)邏輯對(duì)創(chuàng)新合法性的影響則具有一定彈性。在操作層面上,不同制度邏輯主導(dǎo)的產(chǎn)品營(yíng)銷(xiāo)、高管專(zhuān)業(yè)化、戰(zhàn)略聯(lián)盟、社會(huì)責(zé)任以及規(guī)范化運(yùn)營(yíng)等戰(zhàn)略行為對(duì)創(chuàng)新合法化都具有重要作用,且以戰(zhàn)略聯(lián)盟效果最為明顯。企業(yè)可以據(jù)此調(diào)整戰(zhàn)略行為適應(yīng)制度環(huán)境,以便實(shí)現(xiàn)創(chuàng)新合法化。
[Abstract]:How to obtain the legitimacy of innovation under the restriction of multiple institutional subjects is a problem that every innovative enterprise must solve. This paper adopts the method of literature analysis and case study, taking Alibaba's case information from 1999 to 2016 as the object of analysis, starting from the logic of multiple systems. This paper analyzes the influence mechanism of enterprise innovation legalization strategy behavior on innovation legitimacy under different system logic. It is found that professional logic, cooperative logic, community logic and family logic have positive effects on the legitimacy of innovation, among which the effect of cooperative logic is the most obvious. The influence of market logic and regulatory agency logic on the legitimacy of innovation is flexible. On the operational level, product marketing, senior management specialization, strategic alliance, social responsibility and standardized operation, which are dominated by different system logic, play an important role in the legalization of innovation, and the effect of strategic alliance is the most obvious. Enterprises can adjust their strategic behavior to the institutional environment so as to legalize innovation.
【作者單位】： 安徽財(cái)經(jīng)大學(xué)工商管理學(xué)院;安徽財(cái)經(jīng)大學(xué);
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目“雙重邏輯下新創(chuàng)企業(yè)的創(chuàng)新行為機(jī)制研究”(16BGL044)
【分類(lèi)號(hào)】：F273.1;F724.6

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