本文選題：風(fēng)帆蓄電池 + 營銷模式　； 參考：《河北大學(xué)》2015年碩士論文

【摘要】：隨著中國汽車工業(yè)自2009年產(chǎn)銷雙雙超過1000萬輛大關(guān)以來,已經(jīng)連續(xù)五年保持世界第一的產(chǎn)銷量排名。同時也帶動了與之相關(guān)的汽車配套協(xié)作企業(yè)的發(fā)展。風(fēng)帆股份公司不論是在與汽車配套相關(guān)的領(lǐng)域還是汽車后市場領(lǐng)域都獲得了非常大的發(fā)展和進步。但是我們也看到,由于國內(nèi)外經(jīng)濟環(huán)境的不確定性以及汽車行業(yè)、蓄電池行業(yè)存在的諸多問題,造成了汽車起動用鉛酸電池市場出現(xiàn)了嚴重的供過于求,競爭環(huán)境惡化,企業(yè)增長乏力,營銷體系與營銷模式建設(shè)急需升級與變革創(chuàng)新。本文通過對國內(nèi)和國外的營銷模式進行的各項比較研究和認真分析,在對企業(yè)營銷模式的概念、類型和營銷模式創(chuàng)新的必要性進行深刻把握的基礎(chǔ)上,切入風(fēng)帆股份公司的運行狀況、現(xiàn)行營銷模式的選擇及依據(jù)、風(fēng)帆股份營銷模式的特征進行了較為深入的分析研究。在對關(guān)系風(fēng)帆發(fā)展的企業(yè)外部環(huán)境和內(nèi)部環(huán)境詳盡分析的基礎(chǔ)上,多方面展現(xiàn)了現(xiàn)有風(fēng)帆營銷模式的效果,既分析了公司現(xiàn)有市場競爭的優(yōu)勢,也剖析了現(xiàn)有營銷模式的不足。提出了營銷模式創(chuàng)新實施的具體思路。本文的研究全部基于真實數(shù)據(jù)與材料,這對風(fēng)帆股份公司以及我國蓄電池行業(yè)的發(fā)展具有極大的參考、借鑒價值。
[Abstract]:China's auto industry has been ranked number one in the world for five consecutive years since it sold more than 10 million cars in 2009. At the same time, it also led to the development of related automobile supporting cooperation enterprises. Windsurfing Co., Ltd has made great progress in the field of automobile matching and after market. However, we also see that due to the uncertainty of economic environment at home and abroad and the problems existing in the automotive industry and the battery industry, there is a serious oversupply in the lead-acid battery market for automobile start-up, and the competitive environment is deteriorating. Enterprise growth is weak, marketing system and marketing model construction need to upgrade and innovation. Based on the comparative study and careful analysis of the marketing model at home and abroad, this paper deeply grasps the concept, type and necessity of the innovation of the marketing mode of the enterprise. This paper analyzes and studies the running condition of windsurfing stock company, the selection and basis of current marketing mode, and the characteristics of windsurfing stock marketing mode. Based on the detailed analysis of the external and internal environment of the enterprise, the paper shows the effect of the existing windsurfing marketing mode in many aspects, which not only analyzes the advantages of the company's current market competition, but also analyzes the shortcomings of the existing marketing model. This paper puts forward the concrete ideas of the innovation and implementation of marketing mode. The research in this paper is based on real data and materials, which has great reference value for the development of Fengfan Stock Company and the battery industry in China.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F274;F426.471

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本文編號：1821109