發(fā)布時(shí)間：2018-04-28 01:27

  本文選題：色彩 + 美陳��； 參考：《中南民族大學(xué)》2015年碩士論文

【摘要】：商場美陳的色彩可以傳遞商場信息和情感信息,渲染節(jié)日氣氛,營造良好的視覺空間氛圍,為消費(fèi)者提供輕松、舒適的購物環(huán)境,同時(shí)體現(xiàn)商場定位和品牌形象,提高商場知名度�，F(xiàn)代化商場為滿足消費(fèi)者日益增高的物質(zhì)和精神文明需求,利用色彩這些強(qiáng)大的功能,通過色彩與消費(fèi)者產(chǎn)生情感共鳴,刺激消費(fèi)者的消費(fèi)欲望,發(fā)生購買行為,從而實(shí)現(xiàn)商場營銷目的。商場看到美陳色彩設(shè)計(jì)可以帶來不可限量的經(jīng)濟(jì)效益,肯定它的商業(yè)價(jià)值從而致力于推行色彩營銷戰(zhàn)略。如今,色彩營銷策略在現(xiàn)代商場的商業(yè)運(yùn)行中占有無可比擬的的價(jià)值地位。本課題在這個(gè)大背景下,以現(xiàn)代商場節(jié)慶主題美陳的色彩設(shè)計(jì)作為研究對(duì)象,主要從設(shè)計(jì)藝術(shù)學(xué)的視覺角度,對(duì)商場美陳的色彩定位、表現(xiàn)形式、情感表達(dá)和色彩應(yīng)用要求、設(shè)計(jì)基本原則進(jìn)行研究。通過文獻(xiàn)查閱、網(wǎng)絡(luò)信息資料采集分析和實(shí)地考察、訪問等研究方法了解、把握國內(nèi)外商場節(jié)慶主題美陳設(shè)計(jì)的發(fā)展現(xiàn)狀,重點(diǎn)以春節(jié)、中秋節(jié)、圣誕節(jié)為例對(duì)國內(nèi)外優(yōu)秀商場美陳進(jìn)行案例分析、總結(jié),希望可以給商場美陳在色彩設(shè)計(jì)方面提供一些實(shí)用的參考依據(jù),填補(bǔ)現(xiàn)今商場美陳相關(guān)資料的空缺,讓美陳色彩設(shè)計(jì)更好的滿足消費(fèi)者、服務(wù)商場。第一章主要是對(duì)選題緣由和課題的研究意義和價(jià)值的闡述,以及對(duì)國內(nèi)外研究現(xiàn)狀的分析從而制定具體研究內(nèi)容和目的、研究方法。第二章重點(diǎn)對(duì)美陳和商場美陳的概念、特點(diǎn)、分類和設(shè)計(jì)范圍相關(guān)內(nèi)容,以及色彩相關(guān)理論知識(shí)進(jìn)行了分析和歸納。第三章從色彩設(shè)計(jì)在商場節(jié)慶主題美陳的應(yīng)用方面,對(duì)節(jié)慶主題情緒、燈光照明、信息載體這三大方面的色彩表現(xiàn)進(jìn)行了比較深入的分析、總結(jié)。第四章是本課題觀點(diǎn)的呈現(xiàn)和歸納,主要包括美陳的色彩設(shè)計(jì)商場營銷的重要影響、色彩營銷的功能和價(jià)值、設(shè)計(jì)應(yīng)用的要點(diǎn)和注意問題以及商場美陳色彩設(shè)計(jì)應(yīng)遵循的基本設(shè)計(jì)原則。第五章主要是對(duì)國內(nèi)外優(yōu)秀商場節(jié)慶主題美陳設(shè)計(jì)作品進(jìn)行案例分析,主要對(duì)春節(jié)、中秋節(jié)、圣誕節(jié)三大傳統(tǒng)節(jié)日的商場來分析。
[Abstract]:The beautiful colors of shopping malls can transmit information and emotional information of shopping malls, render holiday atmosphere, create a good visual space atmosphere, provide a relaxed and comfortable shopping environment for consumers, and at the same time reflect the positioning of shopping malls and brand image. Improve the popularity of shopping malls. In order to meet the increasing demands of material and spiritual civilization of consumers, modern shopping malls use the powerful functions of color to create emotional resonance with consumers through which they stimulate consumers' consumption desire and purchase behavior. In order to achieve the marketing purpose of shopping malls. Shopping malls see beautiful old color design can bring unlimited economic benefits, affirmed its commercial value and thus committed to the implementation of color marketing strategy. Nowadays, color marketing strategy occupies an unparalleled value position in the commercial operation of modern shopping malls. Under this background, this topic takes the color design of the modern shopping mall festival theme as the research object, mainly from the visual angle of design art, the color orientation, expression form, emotion expression and color application request of the shopping mall beautiful Chen. The basic principles of design are studied. Through literature review, network information collection and analysis, field investigation, visits and other research methods, we can grasp the development situation of shopping malls at home and abroad, focusing on the Spring Festival and Mid-Autumn Festival. Christmas as an example to the domestic and foreign outstanding shopping mall beauty Chen case analysis, summary, hoped to give the mall beauty Chen in the color design aspect provides some practical reference basis, fills the present shopping mall beauty Chen related information vacancy, Let the beautiful Chen color design better satisfy the consumer, the service mall. The first chapter is mainly about the reason of the topic and the significance and value of the research, as well as the analysis of the current research situation at home and abroad, so as to formulate the specific research content and purpose, research methods. The second chapter focuses on the concept, characteristics, classification, design scope and color related theoretical knowledge of beauty Chen and mall beauty Chen. The third chapter from the color design in the shopping mall festival theme beauty Chen application aspect, to the festival theme mood, the lighting lighting, the information carrier these three aspects color performance has carried on the relatively thorough analysis, summarized. The fourth chapter is the presentation and induction of this topic, mainly including the important influence of color design marketing, the function and value of color marketing. The main points and problems of design and application and the basic design principles should be followed. The fifth chapter is the domestic and foreign outstanding shopping mall festival theme beautiful Chen design work carries on the case analysis, mainly to the Spring Festival, the Mid-Autumn Festival, the Christmas three big traditional festival shopping malls to analyze.
【學(xué)位授予單位】：中南民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：J525.2
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本文編號(hào)：1813181