本文選題：節(jié)能減排 + 能效管理��； 參考：《華南理工大學(xué)》2015年碩士論文

【摘要】：隨著全球經(jīng)濟(jì)高速發(fā)展,能源的可持續(xù)利用和人類生存環(huán)境問題也逐漸嚴(yán)峻。面對(duì)這個(gè)人類共同的難題,節(jié)能減排,倡導(dǎo)低耗高能發(fā)展已是全球性共識(shí)。而在如何解決能源逐漸匱乏的問題上,各個(gè)國(guó)家都清楚認(rèn)識(shí)到：一方面是加大力度開發(fā)如太陽能、風(fēng)能等可再生綠色能源,另一方面是提高各種能源的使用效率,即進(jìn)行能源使用的精益化管理,實(shí)現(xiàn)能效管理高效化和精細(xì)化——這就需要智能高效、應(yīng)需而生的能效管理系統(tǒng)來支撐這一結(jié)果的實(shí)現(xiàn)。在現(xiàn)實(shí)中,能效管理是物聯(lián)網(wǎng)產(chǎn)業(yè)的一個(gè)重要細(xì)分領(lǐng)域,在功能實(shí)現(xiàn)上主要包括底層對(duì)能耗和環(huán)境量數(shù)據(jù)的采集,中間層對(duì)數(shù)據(jù)的可靠傳送以及上層網(wǎng)管對(duì)數(shù)據(jù)存儲(chǔ)和能效模型分析優(yōu)化。當(dāng)前,物聯(lián)網(wǎng)突飛猛進(jìn)發(fā)展進(jìn)程中,“互聯(lián)互通”、“創(chuàng)新跨界”越來越被人們所頻繁提及,“重體驗(yàn)”、“重感知”越來越被人們所著重關(guān)注,這些也正是能效管理產(chǎn)品功能實(shí)現(xiàn)和市場(chǎng)推廣需要融入的元素。本文旨在物聯(lián)網(wǎng)產(chǎn)業(yè)背景下,詳細(xì)闡述G公司能效管理產(chǎn)品業(yè)務(wù)和營(yíng)銷現(xiàn)狀,并運(yùn)用掌握的相關(guān)營(yíng)銷管理理論,進(jìn)一步對(duì)G公司能效管理產(chǎn)品聚焦ICT領(lǐng)域推行的營(yíng)銷策略進(jìn)行深入分析,最后結(jié)合自身在ICT領(lǐng)域多年的工作實(shí)踐,提出針對(duì)性的營(yíng)銷策略優(yōu)化改進(jìn)建議。在具體內(nèi)容上,第一章主要介紹了該論文的研究背景和意義,以及物聯(lián)網(wǎng)發(fā)展現(xiàn)狀和趨勢(shì),能效管理產(chǎn)品的發(fā)展現(xiàn)狀和與物聯(lián)網(wǎng)之間存在的聯(lián)系等幾個(gè)方面；第二章主要具體介紹了G公司能效管理產(chǎn)品營(yíng)銷現(xiàn)狀,包括公司概況、產(chǎn)品系列和銷售現(xiàn)狀等幾個(gè)方面；第三章重點(diǎn)運(yùn)用行業(yè)分析理論和商業(yè)模式畫布、邁克爾·波特五力分析及SWOT分析等模型深入對(duì)G公司能效管理產(chǎn)品營(yíng)銷內(nèi)外部環(huán)境進(jìn)行深入分析；第四章承接上文對(duì)G公司能效管理產(chǎn)品功能和營(yíng)銷策略選擇進(jìn)行分析,并從產(chǎn)品策略、定價(jià)策略、人力策略和推廣策略等營(yíng)銷策略方面針對(duì)性提出相關(guān)選擇措施。本文的價(jià)值成果目標(biāo)在于為同行業(yè)發(fā)展提供營(yíng)銷策略實(shí)踐指導(dǎo)和參考價(jià)值,聚焦樸實(shí)和接地氣,同時(shí)也是本人多年工作實(shí)踐和學(xué)位課程攻讀的總結(jié)。
[Abstract]:With the rapid development of global economy, the sustainable use of energy and human living environment problems are becoming more and more serious. In the face of this common human problem, energy saving and emission reduction, advocating low energy consumption and energy development has become a global consensus. On how to solve the problem of the gradual shortage of energy, all countries have clearly realized that, on the one hand, efforts should be made to develop renewable green energy such as solar and wind energy, and on the other hand, to improve the efficiency of the use of various kinds of energy. That is, lean management of energy use to achieve high efficiency and refinement of energy efficiency management, which requires intelligent and efficient energy efficiency management system to support the realization of this result. In reality, energy efficiency management is an important subdivision of the Internet of things industry. The reliable transmission of data in the middle layer and the optimization of the data storage and energy efficiency model of the upper network management. At present, with the rapid development of the Internet of things, "interconnection" and "cross-border innovation" are more and more frequently mentioned, and "re-experience" and "re-perception" have been paid more and more attention to. These are also energy efficiency management product function realization and marketing needs to be integrated into the elements. Under the background of Internet of things industry, this paper elaborates the current situation of energy efficiency management products and marketing in G Company, and applies the relevant marketing management theory. This paper further analyzes the marketing strategy of energy efficiency management products focused on ICT in G Company, and finally puts forward some suggestions for optimization and improvement of marketing strategy based on the practice in the field of ICT for many years. In the specific content, the first chapter mainly introduces the research background and significance of the paper, as well as the current situation and trend of the development of the Internet of things, energy efficiency management products development status and the relationship between the Internet of things and so on. The second chapter mainly introduces the current situation of energy efficiency management products marketing in G Company, including the general situation of the company, product series and sales status, etc. The third chapter focuses on the use of industry analysis theory and business model canvas. Michael Porter's five-force analysis and SWOT analysis model deeply analyze the internal and external environment of energy efficiency management product marketing in G Company. Chapter four analyzes the function and marketing strategy of energy efficiency management product in G Company. And from the product strategy, pricing strategy, manpower strategy and promotion strategy and other marketing strategies targeted to put forward the relevant selection measures. The goal of this paper is to provide practical guidance and reference value for the development of the same industry, focusing on simplicity and approachability, and is also a summary of my many years of work practice and degree course study.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F274

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