掌握出版物發(fā)行原理,應對發(fā)行工作新挑戰(zhàn)
發(fā)布時間:2018-04-23 22:04
本文選題:出版物發(fā)行 + 出版專業(yè)。 參考:《科技與出版》2017年04期
【摘要】:正出版物發(fā)行工作既具有與一般商品銷售相同的特征,遵循一定的市場規(guī)律,同時也具有其特殊性。本文結合2016年出版專業(yè)職業(yè)資格考試"初級實務"(下簡稱"初實")、"中級基礎"(下簡稱"中基")科目有關出版物發(fā)行的綜合題(都是第79題,原題請見本期第135頁和第142頁),厘清碼洋、實洋等出版物發(fā)行專業(yè)術語,解析出版物銷售中應繳納增值稅的具體計算方法,分析不同出版物購銷形式之間的區(qū)別,并討論出版物營銷中面
[Abstract]:Publication distribution has the same characteristics as general merchandise sales, follows certain market rules, and also has its particularity. In this paper, the author combines the "Primary practice" (hereinafter referred to as "preliminary practice") and the "Intermediate basic" (hereinafter referred to as "Zhongji") subjects of the 2016 Professional qualification examination of Publishing (all as title 79). For the original title, see pages 135 and 142 of this issue to clarify the terms of publication distribution, such as foreign and foreign publications, to analyze the specific calculation method of VAT payable in the sale of publications, and to analyze the differences between the forms of purchase and sale of different publications. And discuss the marketing aspects of publications
【作者單位】: 上海出版印刷高等?茖W校;
【分類號】:G235
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1 劉鐵;對我國發(fā)展出版物發(fā)行連鎖經營的建議[J];中國出版;2003年03期
2 ;《出版物發(fā)行體系表》通過審核[J];北京印刷學院學報;2005年04期
3 李玉杰;;近年來天津市出版物發(fā)行行業(yè)經濟狀況回顧及今后發(fā)展思路[J];環(huán)渤海經濟w,
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