本文選題：Android + APP�。� 參考：《寧波大學(xué)》2015年碩士論文

【摘要】：在過去的幾年中,移動互聯(lián)網(wǎng)絡(luò)迅猛發(fā)展,智能手機(jī)已逐漸成為人們生活中必不可少的工具,移動應(yīng)用也隨之迎來了爆炸式的增長。作為同樣因互聯(lián)網(wǎng)的發(fā)展而興起的電子商務(wù),也正向著移動端邁進(jìn)。隨著4G網(wǎng)絡(luò)的普及,APP將成為移動互聯(lián)網(wǎng)營銷的強(qiáng)大助力,它不僅提供了良好的用戶體驗(yàn)和各種定制化服務(wù),還能夠作為企業(yè)的移動門戶,提升企業(yè)的形象,增加企業(yè)與客戶的粘合度。但是APP的定制需要消耗一定的資源,絕大多數(shù)的中小型企業(yè)或商家沒并不具備這樣的能力。所以近年來,移動應(yīng)用生成平臺不斷涌現(xiàn),為更多沒有定制能力的客戶提供解決方案。本文調(diào)研和分析現(xiàn)有的APP快速生成平臺的特點(diǎn)、優(yōu)勢以及不足,針對基于營銷功能的APP定制方案提出新的構(gòu)想�？紤]到現(xiàn)有的以整個(gè)應(yīng)用為單元的快速生成平臺定制靈活度低,以及以基礎(chǔ)控件為單元的開發(fā)平臺對于普通用戶設(shè)計(jì)難度過大,本文提出以基本功能模塊為單元的營銷類Android APP生成方案。通過實(shí)現(xiàn)Android營銷類應(yīng)用功能庫為用戶提供資源,將功能的選擇與自由組合的權(quán)利交給用戶,根據(jù)用戶的設(shè)計(jì)需求構(gòu)建Android工程,生成應(yīng)用APK,在不增加用戶設(shè)計(jì)難度的前提下,使生成的應(yīng)用更貼近用戶需求。本文介紹了Android系統(tǒng)架構(gòu)、開發(fā)組件以及APK的構(gòu)成,分析了XMPP協(xié)議的基本原理、Openfire開源框架及Asmack應(yīng)用開發(fā)類庫,闡述了Ant編譯打包原理等。根據(jù)移動營銷應(yīng)用需求,設(shè)計(jì)并實(shí)現(xiàn)了各種營銷類Android功能,包括即時(shí)通信功能庫、商品交易功能庫,信息展示類功能庫以及個(gè)人管理功能庫。最后設(shè)計(jì)并實(shí)現(xiàn)了基于移動營銷平臺的Android APP智能生成技術(shù)方案。該方案利用應(yīng)用服務(wù)器提供APP設(shè)計(jì)功能,通過APP構(gòu)建服務(wù)器實(shí)現(xiàn)按設(shè)計(jì)數(shù)據(jù)整合Android功能代碼,并利用Ant工具進(jìn)行編譯打包,最終生成符合企業(yè)需求的應(yīng)用供用戶下載使用。
[Abstract]:In the past few years, with the rapid development of the mobile Internet, the smartphone has gradually become an indispensable tool in people's lives, and the mobile application has also ushered in an explosive growth. As the same as the development of the Internet and the rise of e-commerce, is also moving towards mobile. With the popularity of 4G network, app will become a powerful aid for mobile Internet marketing. It not only provides a good user experience and various customized services, but also can serve as a mobile portal for enterprises and enhance the image of enterprises. Increase the degree of adhesion between the enterprise and the customer. But APP customization needs to consume a certain amount of resources, most small and medium-sized enterprises or businesses do not have such ability. Therefore, in recent years, mobile application generation platforms have been emerging to provide solutions for more and more customers who do not have the ability to customize. This paper investigates and analyzes the characteristics, advantages and disadvantages of the existing APP rapid generation platform, and puts forward a new conception for the APP customization scheme based on marketing function. Considering the low customization flexibility of the existing rapid generation platform based on the whole application unit, and that the development platform based on basic controls is difficult for ordinary users to design, This paper proposes a Android APP generation scheme of marketing class based on basic function module. Through the realization of Android marketing application function library to provide resources for users, the right of choice and free combination of functions is given to users. According to the design needs of users, the Android project is constructed, and the application of APKs is generated without increasing the difficulty of user design. Make the generated application more close to user needs. This paper introduces the Android system architecture, development components and the composition of APK, analyzes the basic principles of the XMPP protocol and the Openfire open source framework and the Asmack application development class library, and expounds the principle of Ant compilation and packaging. According to the requirement of mobile marketing application, various kinds of marketing Android functions are designed and implemented, including instant messaging function library, commodity transaction function library, information display function library and personal management function library. Finally, the Android APP intelligent generation technology based on mobile marketing platform is designed and implemented. This scheme uses application server to provide APP design function, realizes integrating Android function code according to design data through APP build server, compiles and packages it with Ant tools, and finally generates applications that meet the needs of enterprises for users to download and use.
【學(xué)位授予單位】：寧波大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TP311.56

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本文編號：1792294