本文選題：氣味 + 記憶��； 參考：《浙江理工大學(xué)》2015年碩士論文

【摘要】：本研究以氣味與記憶的視覺化表現(xiàn)為主要課題,通過調(diào)研人們對(duì)氣味的感知,分析從氣味到記憶的轉(zhuǎn)化過程,歸納從氣味到記憶視覺化表現(xiàn)特點(diǎn),最終提煉表現(xiàn)氣味與記憶的視覺符號(hào)。氣味是一種特殊的東西,它能通過嗅覺引起人們情緒、行為的變化,從而在很大程度上左右著人們對(duì)事物的記憶。因此,對(duì)氣味與記憶關(guān)系的研究具有很大的實(shí)際意義。此次課題主要以市場調(diào)研、文獻(xiàn)研究、實(shí)驗(yàn)分析、設(shè)計(jì)實(shí)踐來研究。第一部分為市場調(diào)研報(bào)告,調(diào)查了銷售中運(yùn)用氣味促進(jìn)銷售的案例、市面上的關(guān)于氣味記憶的產(chǎn)品等,收集大量材料,針對(duì)辨別氣味與記憶的差異化進(jìn)行分析。這一研究為后期設(shè)計(jì)的開展提供了有力的材料依據(jù)。第二部分為文獻(xiàn)研究部分,分析氣味的特性。結(jié)合國內(nèi)外研究氣味的案例分析氣味與記憶的特點(diǎn),得出氣味與記憶的關(guān)聯(lián)性。通過參考理論性的論述下,為氣味視覺化的表現(xiàn),具象表達(dá)氣味記憶屬性提供理論依據(jù)。第三部分為研究和設(shè)計(jì)實(shí)踐部分,以氣味的濃度與記憶的關(guān)系為切入點(diǎn),研究氣味濃度和記憶的關(guān)系。設(shè)計(jì)實(shí)踐部分根據(jù)市場上現(xiàn)有的營銷模式,加入氣味這一感官體驗(yàn),用視覺化的方式表現(xiàn)增加消費(fèi)者接觸氣味的頻率,來達(dá)到加深消費(fèi)者品牌記憶的過程。第四部分為設(shè)計(jì)自評(píng)部分,從設(shè)計(jì)理念、新的體驗(yàn)方式、客觀評(píng)價(jià)三個(gè)方面進(jìn)行綜合評(píng)價(jià),重點(diǎn)在于對(duì)氣味與記憶的設(shè)計(jì)理念做出客觀評(píng)價(jià)。
[Abstract]:In this study, the visual representation of smell and memory is the main topic. Through the investigation of people's perception of smell, the process of transformation from smell to memory is analyzed, and the characteristics of visual expression from smell to memory are summarized. Finally, the visual symbols that represent smell and memory are refined. Smell is a special kind of thing. It can change people's mood and behavior through smell, and thus affect people's memory of things to a great extent. Therefore, the study of the relationship between smell and memory has great practical significance. This topic mainly studies with the market research, the literature research, the experiment analysis, the design practice. The first part is the market research report, which investigates the cases of using odor to promote sales, the products about odor memory in the market, collects a lot of materials, and analyzes the difference between smell and memory. This study provides a powerful material basis for the later design. The second part is the literature research part, analyzes the smell characteristic. By analyzing the characteristics of smell and memory, the relationship between smell and memory is obtained. By referring to the theoretical discussion, this paper provides a theoretical basis for the representation of odor visualization and the expression of odor memory attributes. The third part is the research and design of the relationship between odor concentration and memory. According to the existing marketing model in the market, the design practice part adds the sensory experience of smell, and increases the frequency of consumers' contact with smell by visual way, in order to deepen the process of consumers' brand memory. The fourth part is the design self-assessment part, from the design idea, the new experience way, the objective evaluation three aspects carries on the comprehensive evaluation, the emphasis lies in makes the objective appraisal to the smell and the memory design idea.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：J505

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