本文選題：跨境電商　切入點(diǎn)：B2B　出處：《安徽大學(xué)》2017年碩士論文

【摘要】：自2008年金融危機(jī)爆發(fā)以來(lái),全球經(jīng)濟(jì)復(fù)蘇乏力,貿(mào)易保護(hù)主義抬頭,中國(guó)出口面臨巨大挑戰(zhàn),傳統(tǒng)外貿(mào)增速放緩。安徽省外貿(mào)增速呈逐年降低趨勢(shì),傳統(tǒng)外貿(mào)的大訂單、長(zhǎng)期訂單開始逐步替換成碎片化的中小訂單、短期訂單。隨著互聯(lián)網(wǎng)科技的進(jìn)步和應(yīng)用的普及,我國(guó)的跨境電商貿(mào)易保持著快速增長(zhǎng),跨境電商相比于傳統(tǒng)外貿(mào)具有環(huán)節(jié)少、成本低、周期短等特點(diǎn),跨境電商被認(rèn)為是我國(guó)外貿(mào)發(fā)展的重要趨勢(shì)。國(guó)家也倡導(dǎo)以互聯(lián)網(wǎng)為平臺(tái),利用信息技術(shù)帶動(dòng)傳統(tǒng)行業(yè)的升級(jí)換代,進(jìn)行制度和模式的創(chuàng)新發(fā)展。安徽合肥作為國(guó)家第二批跨境電商綜合試驗(yàn)區(qū),需要不斷探索相關(guān)政策體系和管理制度,推廣杭州模式,創(chuàng)建"單一窗口"綜合監(jiān)管服務(wù)平臺(tái),通過(guò)創(chuàng)新模式為外貿(mào)的發(fā)展提供新的營(yíng)銷渠道。安徽跨境電商與沿海地區(qū)的發(fā)展差距較大,發(fā)展模式的影響因素也各不相同,通過(guò)分析本省跨境電商的現(xiàn)狀,發(fā)現(xiàn)現(xiàn)實(shí)中存在的問題,找出解決辦法,為安徽省的跨境電商發(fā)展模式提出一些優(yōu)化建議,是本文研究的重點(diǎn)。本文以跨境電商主流發(fā)展模式B2B和B2C為研究對(duì)象,首先了解跨境電商的概念和特征,在綜合國(guó)內(nèi)外學(xué)者研究的基礎(chǔ)上,運(yùn)用比較優(yōu)勢(shì)理論、全球價(jià)值鏈理論、交易費(fèi)用理論和產(chǎn)業(yè)聚集理論,闡述跨境電商相比于傳統(tǒng)外貿(mào)具有的新比較優(yōu)勢(shì),在全球價(jià)值鏈中環(huán)節(jié)少、交易成本低、周期短等特點(diǎn),契合國(guó)家產(chǎn)業(yè)轉(zhuǎn)移戰(zhàn)略,確定跨境電商具有時(shí)代特征,符合產(chǎn)業(yè)發(fā)展趨勢(shì)。其次,通過(guò)研究安徽外貿(mào)的現(xiàn)狀,以及跨境電商的發(fā)展階段、規(guī)模和企業(yè)類型,客觀地認(rèn)識(shí)安徽所處的外貿(mào)環(huán)境。安徽的產(chǎn)品結(jié)構(gòu)以勞動(dòng)密集型為主,產(chǎn)品附加值低,需要大力發(fā)展機(jī)電產(chǎn)品和高科技產(chǎn)品。再次,通過(guò)認(rèn)識(shí)跨境電商平臺(tái)的類型和各平臺(tái)的優(yōu)劣勢(shì),分析B2B和B2C模式在安徽跨境電商中的發(fā)展?fàn)顩r,闡述模式選擇的影響因素包括企業(yè)內(nèi)部因素:企業(yè)實(shí)力和戰(zhàn)略規(guī)劃、跨境電商人才、產(chǎn)品和品牌、以及企業(yè)經(jīng)營(yíng)能力;外部因素:法律法規(guī)、管理機(jī)制、產(chǎn)業(yè)環(huán)境和市場(chǎng)環(huán)境,進(jìn)而發(fā)現(xiàn)安徽跨境電商發(fā)展模式的問題有內(nèi)部問題和外部問題。通過(guò)舉例安徽省和浙江省的電商產(chǎn)業(yè)集群、跨境電商企業(yè),認(rèn)識(shí)到安徽與沿海發(fā)達(dá)地區(qū)相比差距較大。最后,文章以B2B和B2C兩個(gè)模式為核心,分別闡述跨境電商發(fā)展模式下,B2B模式的優(yōu)化對(duì)策有:提升產(chǎn)品競(jìng)爭(zhēng)力、推動(dòng)產(chǎn)業(yè)群發(fā)展、加強(qiáng)品牌建設(shè);B2C模式下建立政策環(huán)境、引進(jìn)和培養(yǎng)跨境電商人才、加強(qiáng)企業(yè)經(jīng)營(yíng)能力。另外,兩種模式之外,互聯(lián)網(wǎng)的快速發(fā)展,發(fā)展模式之間的界線變得模糊,跨境電商的發(fā)展需要模式的創(chuàng)新。
[Abstract]:Since the financial crisis broke out in 2008, the global economic recovery has been weak, trade protectionism is on the rise, China's exports are facing enormous challenges, and traditional foreign trade growth is slowing.The growth rate of Anhui's foreign trade is decreasing year by year. The large orders of traditional foreign trade, the long-term orders begin to be replaced by small and medium-sized orders and short-term orders.With the development and popularization of Internet technology, cross-border e-commerce trade in China has maintained a rapid growth. Compared with traditional foreign trade, cross-border e-commerce has the characteristics of less links, lower cost and shorter cycle.Cross-border e-commerce is regarded as an important trend in the development of China's foreign trade.The country also advocates the Internet as a platform, using information technology to promote the upgrading of traditional industries, and to innovate and develop systems and models.Anhui Hefei, as the second batch of national cross-border e-commerce comprehensive experimental area, needs to continuously explore relevant policy system and management system, promote Hangzhou model, and create a "single window" comprehensive supervision service platform.Through the innovative mode for the development of foreign trade to provide new marketing channels.The development gap between Anhui cross-border ecommerce and coastal areas is large, and the influencing factors of development mode are also different. By analyzing the current situation of cross-border e-commerce in Anhui Province, we can find out the problems in reality and find out the solutions.It is the focus of this paper to put forward some optimized suggestions for the development mode of cross-border e-commerce in Anhui Province.This paper takes B2B and B2C, the mainstream development model of cross-border e-commerce, as the research object. First of all, we understand the concept and characteristics of cross-border ecommerce, apply comparative advantage theory and global value chain theory on the basis of synthesizing domestic and foreign scholars' research.Transaction cost theory and industry agglomeration theory, expound the new comparative advantage of cross-border e-commerce compared with traditional foreign trade, in the global value chain, the characteristics of less links, lower transaction cost, shorter cycle, and so on, which are in line with the national industrial transfer strategy.Determine that cross-border e-commerce has the characteristics of the times, in line with the trend of industrial development.Secondly, by studying the current situation of Anhui foreign trade, and the development stage, scale and enterprise type of cross-border e-commerce, we can objectively understand the foreign trade environment in Anhui.Anhui's product structure is labor-intensive, low added-value products, the need to vigorously develop mechanical and electrical products and high-tech products.Thirdly, by understanding the types of cross-border e-commerce platforms and the advantages and disadvantages of each platform, this paper analyzes the development of B2B and B2C models in Anhui cross-border e-commerce, and expounds that the influencing factors of mode selection include internal factors: enterprise strength and strategic planning.Cross-border e-commerce merchants, products and brands, as well as business ability; external factors: laws and regulations, management mechanisms, industrial environment and market environment, and then found that there are internal and external problems in the development model of cross-border e-commerce in Anhui.Based on the examples of e-commerce industrial clusters in Anhui Province and Zhejiang Province, cross-border e-commerce enterprises, it is recognized that the gap between Anhui and developed coastal areas is large.Finally, taking B2B and B2C as the core, the paper expounds the optimization countermeasures of B2B model under the development mode of cross-border e-commerce, which are as follows: to enhance the competitiveness of products, to promote the development of industrial clusters, to strengthen brand building and to establish a policy environment under the B2C model.Introduction and training of cross-border electricity business talent, strengthen enterprise management ability.In addition, with the rapid development of the Internet and the blurring of the boundary between the two models, the development of cross-border e-commerce requires innovation.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F724.6

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本文編號(hào)：1728576