本文選題：中興通訊第三營銷事業(yè)部長沙辦事處　切入點：激勵理論　出處：《湖南大學》2015年碩士論文

【摘要】：企業(yè)的競爭,歸根結(jié)底是人才的競爭。在市場經(jīng)濟全球化和知識經(jīng)濟逐漸深化的今天,人力資源管理在企業(yè)管理中顯得尤為重要,而激勵是企業(yè)人力資源管理的核心內(nèi)容。設計出切合企業(yè)實際的激勵機制,激發(fā)企業(yè)員工的主觀能動性,吸引并留住企業(yè)發(fā)展所需的各類優(yōu)秀人才,是企業(yè)人力資源戰(zhàn)略管理及其重要的一環(huán),也是實現(xiàn)企業(yè)長遠發(fā)展的一項關(guān)鍵性工作。 本文以本人工作過的企業(yè)中興通訊第三營銷事業(yè)部長沙辦事處為研究對象,在深入調(diào)查研究、充分掌握資料的基礎上,結(jié)合本人的管理實踐經(jīng)驗與認識,綜合運用理論聯(lián)系實踐和問卷調(diào)查的方法,對該企業(yè)激勵管理進行了系統(tǒng)、深入的研究。 本文分4個章節(jié)進行研究,從企業(yè)激勵管理現(xiàn)狀入手,分析和歸納了中興通訊第三營銷事業(yè)部長沙辦事處激勵管理存在的問題和現(xiàn)實需求,有針對性地建立該公司有效激勵機制的基本模式,設計出適應中興通訊第三營銷事業(yè)部長沙辦事處的薪酬管理、績效管理、員工培訓措施和約束機制,并提出相應的激勵機制運行的保障措施。本方案的目標是為充分調(diào)動辦事處員工愛崗敬業(yè)、奉獻企業(yè)的精神和為組織貢獻聰明才智的熱情,以及順利實現(xiàn)中興通訊第三營銷事業(yè)部長沙辦事處長遠的戰(zhàn)略發(fā)展。論文所做的研究力求切合中興通訊第三營銷事業(yè)部長沙辦事處實際,不僅是為長沙辦事處建立一套科學合理的激勵制度,而且對同類企業(yè)的員工激勵機制優(yōu)化設計具有借鑒價值。
[Abstract]:The competition of enterprise, in the final analysis, is the competition of talents.Nowadays, with the globalization of market economy and the deepening of knowledge economy, human resource management is particularly important in enterprise management, and motivation is the core content of enterprise human resource management.It is an important part of the strategic management of human resources to design an incentive mechanism to stimulate the subjective initiative of the employees and to attract and retain all kinds of outstanding talents needed for the development of the enterprise.It is also a key task to realize the long-term development of enterprises.This article takes Changsha office of the third marketing department of ZTE, which I have worked for, as the research object. On the basis of in-depth investigation and study, and on the basis of fully mastering the data, combined with my management practice experience and understanding,By combining theory with practice and questionnaire survey, this paper makes a systematic and in-depth study on the incentive management of this enterprise.This article is divided into four chapters to study, from the enterprise incentive management present situation, has analyzed and summarized the ZTE third marketing division Changsha office incentive management existence question and the realistic demand,The basic model of effective incentive mechanism is established, and the compensation management, performance management, employee training measures and restraint mechanism for Changsha office of ZTE's third marketing department are designed.And puts forward the corresponding incentive mechanism operation safeguard measure.The aim of this program is to bring into full play the love and dedication of the office staff, the dedication of the enterprise and the enthusiasm of contributing to the organization, as well as the smooth realization of the long-term strategic development of the Changsha office of ZTE's third marketing division.The research done in this paper is in line with the reality of Changsha Office of the third Marketing Division of ZTE, and is not only to establish a set of scientific and reasonable incentive system for Changsha Office.Moreover, it has reference value to the optimization design of employee incentive mechanism in similar enterprises.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F426.6;F274

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