本文選題：河北省高爾夫球俱樂部　切入點：運營現(xiàn)狀　出處：《河北師范大學(xué)》2015年碩士論文

【摘要】：高爾夫球目前在我國發(fā)展速度較快,參加這項運動的人數(shù)也逐年增加,高爾夫球職業(yè)化程度也隨之變得成熟,高爾夫球文化和高爾夫球產(chǎn)業(yè)發(fā)展也越來越趨于成熟和完善。近些年,作為經(jīng)濟(jì)并不發(fā)達(dá)的河北省也興建了不少高爾夫球俱樂部,很多成功人士想借發(fā)展高爾夫球的契機(jī)進(jìn)一步提升自己的經(jīng)濟(jì)實力,政府亦想借此帶動河北經(jīng)濟(jì)的發(fā)展。本研究從俱樂部的運營出發(fā),通過對河北省部分高爾夫球俱樂部經(jīng)營現(xiàn)狀的分析,了解高爾夫球俱樂部在河北省發(fā)展的規(guī)律、特點,進(jìn)而摸清河北省高爾夫球市場環(huán)境、市場潛力,把握未來發(fā)展趨勢,并據(jù)此提出相關(guān)對策。希望以此豐富高爾夫球俱樂部相關(guān)理論研究,并對現(xiàn)實具有一定的指導(dǎo)意義。本論文結(jié)合筆者工作經(jīng)驗和相關(guān)河北省高爾夫球場運營狀況的研究,隊河北省內(nèi)23家俱樂部的運營狀況進(jìn)行調(diào)查研究,對各俱樂部的規(guī)模、運營模式、營銷方式等內(nèi)容進(jìn)行具體分析。筆者利用了文獻(xiàn)資料法、專家訪談法、實地訪談法、問卷調(diào)查法、數(shù)理統(tǒng)計法、邏輯分析法,同時通過筆者實際工作中與高爾夫球場的合作達(dá)到對各高爾夫球會運營現(xiàn)狀的了解,在此基礎(chǔ)上做出河北省高爾夫球俱樂部營銷組合、河北省高爾夫俱樂部運營的市場調(diào)查以及河北省高爾夫球俱樂部運營的SWOT分析。通過本論文,得出了應(yīng)充分利用“互聯(lián)網(wǎng)+體育”的現(xiàn)代化營銷理念,將經(jīng)營高爾夫球俱樂部放在線上經(jīng)營,建立多渠道的經(jīng)營模式的合理化建議。同時提出建立高爾夫行業(yè)的法規(guī)、政策、條例等,嚴(yán)格高爾夫場地的審批制度,使其朝著良性層面發(fā)展。
[Abstract]:Golf is developing rapidly in our country at present. The number of people participating in this sport is increasing year by year, and the degree of golf professionalization has become mature. The golf culture and golf industry are also becoming more and more mature and consummated. In recent years, Hebei Province, as an underdeveloped province, has also built a lot of The Golf Club. Many successful people want to take advantage of the development of golf to further enhance their economic strength, and the government also wants to promote the economic development of Hebei. By analyzing the present management situation of some The Golf Club in Hebei Province, we can understand the rules and characteristics of The Golf Club's development in Hebei Province, and then find out the golf market environment, market potential, and grasp the future development trend of The Golf Club in Hebei Province. The author hopes to enrich the relevant theoretical research of The Golf Club and has certain guiding significance to the reality. This paper combines the author's working experience with the relevant research on the operation of golf course in Hebei Province. The operating condition of 23 clubs in Hebei Province is investigated and studied, and the contents of each club's scale, operation mode and marketing mode are analyzed concretely. The author makes use of the methods of literature, expert interview, field interview, etc. Questionnaire survey method, mathematical statistics method, logic analysis method, at the same time through the author's actual work with the golf course to achieve the understanding of the current situation of the operation of golf clubs, on this basis to make the Hebei The Golf Club marketing mix, The market investigation of golf club operation in Hebei Province and the SWOT analysis of The Golf Club operation in Hebei Province. Through this paper, we draw the conclusion that the modern marketing idea of "Internet sports" should be fully utilized. To put The Golf Club on the line and establish a multi-channel business model. At the same time, it proposes to establish regulations, policies, regulations and so on for the golf industry, and to strictly enforce the examination and approval system for golf venues. To make it to a benign level of development.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G849.3

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本文編號：1674519