本文選題：新生代農民工　切入點：亞階層　出處：《教育發(fā)展研究》2017年05期

【摘要】：基于新生代農民工自身內部因素的考量,本文從亞階層、職業(yè)期待和消費認知三個角度研究其消費意愿。研究表明,優(yōu)勢階層新生代農民工,包括自我認為具有一技之長者、實際年收入較高者、腦力勞動者的職業(yè)培訓消費意愿更強;認為擁有提高收入機會者的培訓消費意愿更強;時間成本是影響職業(yè)培訓消費意愿的一個顯著性因素。為此,公共部門需要培育新生代農民工職業(yè)培訓的消費傾向;改進新生代農民工職業(yè)培訓的"營銷策略";細化職業(yè)培訓政策工具的選擇;利用互聯(lián)網技術增加職業(yè)培訓方式的多樣性與靈活性。
[Abstract]:Based on the consideration of the internal factors of the new generation of migrant workers, this paper studies their consumption intention from three angles: substratum, career expectation and consumption cognition. Those with higher actual annual income have stronger willingness to spend in vocational training; those who have the opportunity to raise income are more willing to spend training; time cost is a significant factor affecting the willingness to spend in vocational training. The public sector needs to cultivate the consumption tendency of the new generation of migrant workers' vocational training, improve the "marketing strategy" of the new generation of migrant workers' vocational training, refine the choice of vocational training policy tools; Use Internet technology to increase the diversity and flexibility of vocational training methods.
【作者單位】： 浙江財經大學公共管理學院;
【基金】：教育部人文社科青年項目“新生代農民工異地就業(yè)培訓政策研究”(14YJC880016)的部分成果
【分類號】：C975

【參考文獻】

相關期刊論文 前9條

1 廉思;馮丹;蘆W，

本文編號：1672021