本文選題：醫(yī)院　切入點(diǎn)：價(jià)值鏈　出處：《華中科技大學(xué)》2015年碩士論文

【摘要】：隨著醫(yī)療體制改革的不斷深入,醫(yī)療市場(chǎng)的競(jìng)爭(zhēng)日益加劇,醫(yī)院的生存和發(fā)展面臨著越來(lái)越大的挑戰(zhàn)。醫(yī)院面臨著內(nèi)外發(fā)展的雙重壓力,必須加強(qiáng)對(duì)醫(yī)院運(yùn)營(yíng)管理的成本控制。醫(yī)院的運(yùn)營(yíng)就是醫(yī)院向患者提供服務(wù)的過(guò)程,也是價(jià)值形成的過(guò)程,同時(shí)也是成本形成的過(guò)程。醫(yī)院需要從自身出發(fā),不斷更新服務(wù)理念,強(qiáng)化市場(chǎng)觀念和營(yíng)銷(xiāo)意識(shí),充分利用現(xiàn)有衛(wèi)生資源,以患者為中心,以市場(chǎng)需求為導(dǎo)向,開(kāi)發(fā)醫(yī)療服務(wù)產(chǎn)品,構(gòu)建完善的價(jià)值鏈,用比較低廉的成本提供比較優(yōu)質(zhì)的醫(yī)療服務(wù)。醫(yī)院要認(rèn)真分析與優(yōu)化醫(yī)院價(jià)值鏈,實(shí)行精細(xì)化管理,從而提高醫(yī)院的運(yùn)營(yíng)效率,增加醫(yī)院的價(jià)值,使醫(yī)院效益不斷提高,增強(qiáng)醫(yī)院的競(jìng)爭(zhēng)力。本文的選題是價(jià)值鏈理論在醫(yī)院成本管理中的應(yīng)用,本文描述了醫(yī)療行業(yè)的現(xiàn)狀,在綜述國(guó)內(nèi)外文獻(xiàn)和相關(guān)研究成果的基礎(chǔ)上,采用實(shí)地調(diào)研、定量分析與定性分析等方法,結(jié)合本人實(shí)際工作情況對(duì)PA醫(yī)院的成本管理現(xiàn)狀以及所存在的問(wèn)題進(jìn)行了認(rèn)真的剖析,系統(tǒng)分析了PA醫(yī)院的價(jià)值鏈,基于價(jià)值鏈視角的PA醫(yī)院成本管理的現(xiàn)狀及問(wèn)題,最后對(duì)如何優(yōu)化PA醫(yī)院價(jià)值鏈提出了建議。從而讓PA醫(yī)院在價(jià)值鏈管理的模式中,最大限度的降低PA醫(yī)院的運(yùn)營(yíng)成本,提高患者的滿意度,提升PA醫(yī)院的品牌形象,提高PA醫(yī)院的社會(huì)公信度。
[Abstract]:With the deepening of the reform of the medical system, the competition of the medical market is becoming more and more intense, and the survival and development of the hospital is facing more and more challenges. The hospital is facing the double pressure of internal and external development. It is necessary to strengthen the cost control of hospital operation and management. Hospital operation is the process of providing service to patients, value formation and cost formation. Constantly renew the service concept, strengthen the market concept and marketing consciousness, make full use of the existing health resources, take the patient as the center, take the market demand as the direction, develop the medical service product, construct the perfect value chain, The hospital should carefully analyze and optimize the hospital value chain, carry out fine management, so as to improve the efficiency of hospital operation, increase the value of hospital, and make the hospital benefit improve continuously. This paper is about the application of value chain theory in hospital cost management. This paper describes the current situation of the medical industry, based on the review of domestic and foreign literature and related research results, using field research. With the methods of quantitative analysis and qualitative analysis, this paper analyzes the current situation of cost management and the existing problems of PA hospital, and systematically analyzes the value chain of PA hospital. The current situation and problems of PA hospital cost management based on value chain perspective are put forward. Finally, some suggestions on how to optimize PA hospital value chain are put forward, so that PA hospital can reduce the operating cost of PA hospital to the maximum extent in the mode of value chain management. Improve the satisfaction of patients, promote the brand image of PA hospital, improve the social credibility of PA hospital.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：R197.322

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