本文選題：利己　切入點(diǎn)：利他　出處：《商業(yè)經(jīng)濟(jì)研究》2015年08期

【摘要】：網(wǎng)絡(luò)營銷的客戶群體與現(xiàn)實(shí)社會群體一樣也經(jīng)常面臨利己和利他兩種思路和行動的沖突與協(xié)調(diào)。網(wǎng)絡(luò)營銷客戶群體目標(biāo)的互容與互斥和網(wǎng)絡(luò)營銷客戶群體的多樣性和層級性使"己"與"他"可以因人因事而相互轉(zhuǎn)換:人在某些事務(wù)上認(rèn)同的"他們"的一部分很可能轉(zhuǎn)化為在另一些事務(wù)上所認(rèn)同的"己們"的一部分。因此利己與利他也不應(yīng)是絕對對立,而是可以因人因事而發(fā)展轉(zhuǎn)換。利用客戶群體轉(zhuǎn)換過程的規(guī)律能夠有效提高網(wǎng)絡(luò)營銷效率。
[Abstract]:The customer group of network marketing, like the real social group, often faces the conflict and coordination of two kinds of thinking and actions, namely, altruism and altruism. The mutual inclusion and mutual exclusion of the target of network marketing customer group and the diversity of network marketing customer group. Sex and hierarchy make it possible for "self" and "he" to be converted to each other because of events: a part of the "they" that people identify with in some matters is likely to be transformed into a part of the "self" identified in other matters. This self-interest and altruism should not be absolute opposition, Using the law of customer group transformation process can effectively improve the efficiency of network marketing.
【作者單位】： 江門職業(yè)技術(shù)學(xué)院;
【基金】：廣東省高等學(xué)校人文社會科學(xué)一般項(xiàng)目2013WYX M0129的研究成果之一
【分類號】：F713.36
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本文編號：1660320