本文選題：女性消費(fèi)群體　切入點(diǎn)：包裝設(shè)計(jì)　出處：《鄭州大學(xué)》2015年碩士論文

【摘要】：該課題首先分析了我國(guó)女性消費(fèi)群體的特殊性,運(yùn)用消費(fèi)心理與行為學(xué)等理論概括了我國(guó)女性消費(fèi)群體的心理特點(diǎn)、不同類型以及對(duì)影響我國(guó)女性消費(fèi)心理與行為的因素探析;其次,為使研究結(jié)果更具時(shí)效性、準(zhǔn)確性以及實(shí)用性,該課題采用問(wèn)卷調(diào)查的形式對(duì)我國(guó)當(dāng)代女性消費(fèi)群體對(duì)商品包裝設(shè)計(jì)的心理需求進(jìn)行調(diào)查分析總結(jié),得出我國(guó)女性消費(fèi)群體對(duì)商品包裝設(shè)計(jì)個(gè)性化、情感化、簡(jiǎn)潔化、環(huán)保復(fù)用的心理需求。最后,根據(jù)理論分析與問(wèn)卷調(diào)查結(jié)果,探索總結(jié)基于女性消費(fèi)群體的商品包裝設(shè)計(jì)的原則與方法。以期體現(xiàn)對(duì)我國(guó)女性消費(fèi)群體的人文關(guān)懷以及為包裝設(shè)計(jì)者與愛好者提供參考與借鑒。兒童用品、男性用品、老人用品等的包裝通常情況下是針對(duì)兒童、男性、老人消費(fèi)群體的心理特點(diǎn)進(jìn)行設(shè)計(jì),而在實(shí)際購(gòu)買活動(dòng)中,決策者和購(gòu)買者往往是我國(guó)女性消費(fèi)群體。因此,該課題是以我國(guó)女性消費(fèi)群體的心理特點(diǎn)、心理需求為依據(jù),分析總結(jié)各類商品包裝的設(shè)計(jì)原則與方法。有助于經(jīng)營(yíng)者準(zhǔn)確地分析我國(guó)女性消費(fèi)市場(chǎng),做出合理的品牌定位以及營(yíng)銷策略,從而贏得女性消費(fèi)市場(chǎng),進(jìn)而贏得消費(fèi)市場(chǎng)。
[Abstract]:This topic first analyzes the particularity of the female consumer group in our country, and generalizes the psychological characteristics, different types and the factors that affect the female consumption psychology and behavior of our country by using the theories of consumer psychology and behavior. Secondly, in order to make the research results more timely, accurate and practical, this paper uses the form of questionnaire survey to investigate and summarize the psychological needs of the contemporary female consumer groups on commodity packaging design. Finally, according to the results of theoretical analysis and questionnaire survey, the psychological needs of Chinese female consumers to design commodity packaging individualized, emotional, succinct and environmental protection reuse are obtained. To explore and summarize the principles and methods of commodity packaging design based on female consumer groups, in order to reflect the humanistic concern for female consumer groups in China and to provide reference for packaging designers and enthusiasts. The packaging of articles for the elderly is usually designed for the psychological characteristics of children, men and elderly consumers, while in the actual purchasing activities, the decision makers and buyers are often the female consumer groups in our country. Based on the psychological characteristics and psychological needs of female consumer groups in China, this paper analyzes and summarizes the design principles and methods of various kinds of commodity packaging, which is helpful for managers to accurately analyze the female consumption market in China. Make reasonable brand positioning and marketing strategy, so as to win the female consumer market, and then win the consumer market.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：J524.2

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本文編號(hào)：1658989