本文選題：營銷人員　切入點：流失風險　出處：《技術(shù)經(jīng)濟與管理研究》2015年01期

【摘要】：基于模糊綜合評價模型,文章構(gòu)建企業(yè)營銷人員流失風險的識別系統(tǒng),根據(jù)銷售人員個體價值及流失風險對企業(yè)營銷人員流失狀況進行了分析,報告了企業(yè)營銷人員流失現(xiàn)狀;通過采用人力資源個體價值方法,進行了企業(yè)營銷人員流失風險調(diào)查,反映了企業(yè)營銷人員管理存在的問題;根據(jù)營銷人員對企業(yè)的貢獻差別,確定營銷人員流失風險指數(shù);然后,根據(jù)營銷人員流失風險指數(shù)和個體價值指數(shù)的關(guān)系,將企業(yè)營銷人員細分為低風險低價值人員、高風險低價值人員、高風險高價值人員和低風險高價值人員四類,并根據(jù)企業(yè)營銷人員細分標準,對不同類別的營銷人員制定不同的管理策略,取得營銷人員細分定位管理策略的研究成果,從人力資源角度為企業(yè)降低營銷人員流失率,提高企業(yè)的經(jīng)營效益提供了理論依據(jù)。
[Abstract]:Based on the fuzzy comprehensive evaluation model, this paper constructs the identification system of the loss risk of enterprise marketing personnel, analyzes the situation of the loss of enterprise marketing personnel according to the individual value and loss risk of the salesperson, and reports the current situation of the loss of marketing personnel in the enterprise. By adopting the method of individual value of human resources, this paper makes an investigation on the risk of loss of marketing personnel in enterprises, which reflects the problems existing in the management of marketing personnel, and determines the risk index of loss of marketing personnel according to the difference of the contribution of marketing personnel to the enterprise. Then, according to the relationship between the loss risk index of marketing personnel and individual value index, the enterprise marketing personnel are divided into four categories: low risk and low value, high risk and low value, high risk and high value, and low risk and high value. According to the standards of marketing personnel segmentation, different management strategies are made for different types of marketers, and the research results of marketing personnel subdivision positioning management strategies are obtained, and the loss rate of marketing personnel is reduced from the angle of human resources. It provides a theoretical basis for improving the operating efficiency of enterprises.
【作者單位】： 鄭州師范學院;首都經(jīng)濟貿(mào)易大學;
【基金】：河南省軟科學研究項目(132400411119) 2013度全國科學教育規(guī)劃課題(BIA130088)
【分類號】：F274;F224
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本文編號：1654811