本文選題：微商　切入點(diǎn)：商業(yè)模式　出處：《南昌大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：當(dāng)我們談起微商的時候,我們通常首先想到的是通過微信朋友圈進(jìn)行營銷和銷售的人群。但是,作為移動互聯(lián)時代最具代表性的商業(yè)模式之一,微商所代表的含義遠(yuǎn)遠(yuǎn)不止于此。在快速發(fā)展的過程中,微商受到了來自公眾與媒體的大量關(guān)注與質(zhì)疑,但是微商在短時間內(nèi)所爆發(fā)出來的創(chuàng)造財富的能力,還是吸引了大批用戶。微商經(jīng)歷了巔峰與低谷,暴露了許多問題也創(chuàng)造了很多勵志故事,同時它一直保持著發(fā)展的活力,彰顯了其強(qiáng)大的生命力。當(dāng)前的微商模式,存在著明顯的矛盾,微商必然面臨轉(zhuǎn)型,這也成為本文的最終落腳點(diǎn),筆者希望通過對微商發(fā)展歷程的復(fù)盤和對轉(zhuǎn)型方向的探索,為業(yè)界發(fā)展提供一些思考。
[Abstract]:When we talk about microcommerce, we usually think of people who sell and sell via WeChat Moments. But as one of the most representative business models in the age of mobile connectivity, In the process of rapid development, derivative quotient has received a lot of attention and doubt from the public and the media, but its ability to create wealth has exploded in a short period of time. Still attracted a large number of users. The derivative experienced the peak and trough, exposed many problems and created a lot of inspirational stories, while it has been maintaining the vitality of development, showing its strong vitality. There are obvious contradictions, the derivative is bound to face the transition, which has become the final foothold of this paper. The author hopes to provide some thoughts for the development of the industry through the review of the development of the derivative and the exploration of the transformation direction.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G206-F
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本文編號：1651131