本文選題：娛樂大片　切入點：投資環(huán)境　出處：《湖南大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,《中國好聲音》《爸爸去哪兒》《我是歌手》等“現(xiàn)象級”電視娛樂大片此起彼伏,標志著中國電視娛樂節(jié)目大投入、大制作的“大片時代”已經(jīng)到來。目前,中國電視娛樂大片正憑借成熟的版權(quán)、獨特的形式、精良的制作、強大的陣容和系統(tǒng)的推廣等優(yōu)勢成為各電視媒體追逐的焦點,但如何促進中國電視娛樂大片理性投資和健康發(fā)展是值得探討和深思的問題。本文以中國電視娛樂大片為研究對象,運用傳播學(xué)、經(jīng)濟學(xué)等學(xué)科理論和方法,系統(tǒng)分析和探討了中國電視娛樂大片投資環(huán)境、投資主體、投資模式、投資效益、投資風(fēng)險等內(nèi)容,并提出預(yù)防中國電視娛樂大片投資風(fēng)險對策。通過研究,本文認為中國電視娛樂大片投資環(huán)境應(yīng)以政治環(huán)境為引導(dǎo)、以經(jīng)濟環(huán)境為基礎(chǔ)、以社會環(huán)境為動力和以技術(shù)環(huán)境為支撐;中國電視娛樂大片投資既來自政府部門,也來自企業(yè),特別是文化企業(yè);中國電視娛樂大片投資模式劃分為政府導(dǎo)向投資模式和市場導(dǎo)向投資模式,其中政府導(dǎo)向模式主要是通過財政投入以及專項基金投入,而市場導(dǎo)向模式則可劃分為三種,一是通過廣告與發(fā)行等方式入股,二是與媒體合作成立經(jīng)營公司,三是利用娛樂大片資源,實行產(chǎn)業(yè)鏈延伸;中國電視娛樂大片投資效益既包含產(chǎn)品收入與廣告帶來的直接經(jīng)濟效益,包括相關(guān)產(chǎn)業(yè)帶來的間接經(jīng)濟效益,同時,通過傳播社會主流價值觀和展示人文情懷帶來了一定社會效益;目前中國電視娛樂大片存在政策風(fēng)險、市場風(fēng)險、競爭風(fēng)險等外部風(fēng)險和質(zhì)量風(fēng)險、營銷風(fēng)險、受眾風(fēng)險等內(nèi)部風(fēng)險,因此,電視娛樂大片投資對策應(yīng)加大風(fēng)險防范措施力度。
[Abstract]:In recent years, "good Voice of China" "where's Dad going?" "I'm a singer" and other "phenomenal" TV entertainment blockbusters have sprung up one after another, marking a big investment in Chinese television entertainment programs and the arrival of a "big time" for big production. With the advantages of mature copyright, unique form, excellent production, strong lineup and system promotion, Chinese TV entertainment blockbusters are becoming the focus of TV media. However, how to promote the rational investment and healthy development of Chinese TV entertainment blockbusters is a problem worth discussing and pondering over. This paper takes the Chinese TV entertainment blockbusters as the research object, using the theories and methods of communication, economics and other disciplines. This paper systematically analyzes and discusses the investment environment, investment subject, investment mode, investment benefit and investment risk of Chinese TV entertainment blockbuster, and puts forward some countermeasures to prevent the investment risk of Chinese TV entertainment blockbuster. This paper holds that the investment environment of Chinese TV entertainment blockbuster should be guided by political environment, based on economic environment, driven by social environment and supported by technological environment, and that the investment of Chinese TV entertainment blockbuster should come from government departments as well as enterprises. Especially for cultural enterprises, the investment mode of Chinese TV entertainment blockbuster is divided into government oriented investment model and market oriented investment mode, in which the government oriented investment mode is mainly through financial investment and special fund investment. The market-oriented model can be divided into three types, one is through advertising and distribution and other ways to invest, the other is to cooperate with the media to set up a business company, and third, to make use of the entertainment resources to carry out the extension of the industrial chain; The investment benefits of Chinese TV entertainment blockbuster include not only the direct economic benefits brought by product revenue and advertising, but also the indirect economic benefits brought by related industries, at the same time, By spreading mainstream social values and demonstrating humanistic feelings, it has brought about certain social benefits. At present, there are external and quality risks, marketing risks, and so on, such as policy risk, market risk, competition risk and so on in Chinese TV entertainment blockbusters. Audience risk and other internal risks, therefore, TV entertainment blockbuster investment countermeasures should strengthen risk prevention measures.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G229.2-F

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本文編號：1647113