本文選題：項目化管理　切入點：組織結(jié)構(gòu)　出處：《中國地質(zhì)大學(xué)(北京)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：在國內(nèi)經(jīng)濟(jì)轉(zhuǎn)型調(diào)結(jié)構(gòu)的過程中,市場競爭日趨激烈。W公司作為一家進(jìn)入中國市場21年的德資銷售企業(yè),因為采用了直線職能制組織結(jié)構(gòu),且組織機(jī)構(gòu)設(shè)置不完善,同時公司領(lǐng)導(dǎo)采取隨機(jī)式管理方法,組織結(jié)構(gòu)和管理模式?jīng)]有隨著時代的發(fā)展而革新,現(xiàn)在已經(jīng)嚴(yán)重影響了公司內(nèi)部員工工作積極性和跨部門活動的開展,出現(xiàn)了員工工作效率低、部門合作不順暢、客戶滿意度下降的現(xiàn)象。如何才能提高員工工作積極性和企業(yè)運(yùn)營效率,滿足當(dāng)前市場環(huán)境的要求?為了找到有效的解決辦法,使W公司恢復(fù)活力。本文首先在搜集了大量的W公司信息和資料的基礎(chǔ)上,從組織結(jié)構(gòu)、管理模式和營銷模式三方面對W公司管理現(xiàn)狀進(jìn)行了分析和研究。然后結(jié)合企業(yè)項目化管理方法的要求和特點,分析了在W公司內(nèi)部實施項目化管理的必要性和可行性。并從管理思維、組織架構(gòu)、管理方法、如何實施四方面入手,研究了在W公司內(nèi)部實施項目化管理的具體方法。在構(gòu)建起W公司項目化管理理論后,結(jié)合W公司現(xiàn)有客戶A公司的具體情況,模擬了如何開展項目化營銷工作。最后總結(jié)了實施項目化管理給企業(yè)帶來的好處和新的挑戰(zhàn),以及在企業(yè)內(nèi)實施項目化管理需要注意的關(guān)鍵問題,并且結(jié)合我國項目化管理現(xiàn)狀和企業(yè)現(xiàn)狀,給出了企業(yè)項目化管理適用范圍的建議。
[Abstract]:In the process of domestic economic transformation and adjustment, the market competition is becoming more and more intense. W Company, as a German sales enterprise that has entered the Chinese market for 21 years, has adopted a straight-line functional organizational structure, and the organizational structure is not perfect. At the same time, the company leaders adopt random management methods, and the organizational structure and management model have not been innovated with the development of the times. Now, it has seriously affected the enthusiasm of employees and the development of cross-departmental activities within the company. There appears the phenomenon of low efficiency of staff, unsmooth cooperation in departments and decline in customer satisfaction. How can we improve the enthusiasm of employees and the efficiency of enterprise operation to meet the requirements of the current market environment? In order to find an effective solution to restore the vitality of W Company, this paper firstly collects a large amount of information and information of W Company from the organizational structure. This paper analyzes and studies the current management situation of W Company from three aspects of management mode and marketing mode, and then combines the requirements and characteristics of enterprise project management method. This paper analyzes the necessity and feasibility of implementing project management in W Company, and starts with four aspects: management thinking, organization structure, management method and how to implement it. This paper studies the concrete methods of implementing project management in W Company. After constructing the project management theory of W Company, combining with the specific situation of A Company, the existing customer of W Company, The paper simulates how to carry out the project marketing work. Finally, it summarizes the benefits and new challenges brought by the implementation of project management, as well as the key problems to be paid attention to in the implementation of project management in the enterprise. Combined with the current situation of project management and the present situation of enterprises in our country, the suggestions on the scope of application of enterprise project management are given.
【學(xué)位授予單位】：中國地質(zhì)大學(xué)(北京)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F272

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本文編號：1644953