本文選題：社群商業(yè)模式　切入點：社群經(jīng)濟　出處：《商業(yè)經(jīng)濟研究》2017年22期 　論文類型：期刊論文

【摘要】：社群是進行情感交流、信息傳播、價值及文化共享的用戶群體,是基于傳播媒介所聚合到一起的。推動社群進行演變的,就是在不同的社會發(fā)展階段下媒介技術(shù)的進步。促使社群功能不斷延伸的就是移動互聯(lián)網(wǎng),而推動了粉絲經(jīng)濟和粉絲社群發(fā)展的就是互聯(lián)網(wǎng)。所以在社會發(fā)展中,社群價值不斷放大,就催生出了"社群經(jīng)濟"。情感價值的傳播、裂變性和聚合力、自組織協(xié)作及傳播,都是移動互聯(lián)網(wǎng)社群全新的傳播特征。對營銷、生產(chǎn)、消費的每一個環(huán)節(jié)都產(chǎn)生了變革性影響的就是用戶社群,也就是品牌社群的營銷模式、用戶參與的生產(chǎn)模式等,所以就形成了自組織循環(huán)的社群商業(yè)模式。本文針對"微媒體-互聯(lián)網(wǎng)+首席媒體"社群經(jīng)濟與社群商業(yè)模式進行分析探究。
[Abstract]:Communities are user groups for emotional communication, information dissemination, value sharing and cultural sharing, based on the convergence of the media. It is the progress of media technology at different stages of social development. The mobile Internet is what drives the social function to extend, while the Internet is what drives the fan economy and the fan community. So in social development, The spread of emotional value, fission and convergence, self-organization, collaboration and communication are all new communication features of the mobile Internet community. Every link of consumption has a transformative impact on the user community, that is, the marketing model of the brand community, the production model in which the user participates, and so on. Therefore, a self-organizing cycle of community business model has been formed. This paper analyzes the community economy and community business model of "Micromedia-Internet Chief Media".
【作者單位】： 南昌理工學(xué)院;
【分類號】：C912.2;F724
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本文編號：1617455