發(fā)布時(shí)間：2018-03-15 20:41

  本文選題：保險(xiǎn)業(yè)現(xiàn)狀　切入點(diǎn)：運(yùn)營管理　出處：《山東財(cái)經(jīng)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：自改革開放以來,中國保險(xiǎn)業(yè)以前所未有的速度在快速發(fā)展,并保持著良好的發(fā)展前景和勢頭。我國保險(xiǎn)業(yè)的綜合實(shí)力不斷增強(qiáng),目前已經(jīng)成為全球第四大保險(xiǎn)市場,成為保險(xiǎn)大國。但通過對(duì)保險(xiǎn)業(yè)指標(biāo)體系的分析,我國保險(xiǎn)業(yè)的保險(xiǎn)密度和保險(xiǎn)深度與發(fā)達(dá)國家相比仍然偏低,存在著明顯的差距,我國保險(xiǎn)業(yè)仍然存在著行業(yè)社會(huì)地位低、行業(yè)形象差、產(chǎn)品不能滿足市場需求、發(fā)展模式存在弊端、銷售成本高等問題,我國保險(xiǎn)業(yè)仍然沒有跨入保險(xiǎn)強(qiáng)國行列。本文主要分為六章,第一章是導(dǎo)論,首先論述了本文的研究背景,研究的內(nèi)容及框架;并且回顧了中外最新研究成果并進(jìn)行了評(píng)析;在第二章中,厘清了幾個(gè)重要概念,對(duì)保險(xiǎn)理論、壽險(xiǎn)理論、保險(xiǎn)業(yè)分析指標(biāo)以及互聯(lián)網(wǎng)理論進(jìn)行了梳理;在第三章中,互聯(lián)網(wǎng)金融環(huán)境下保險(xiǎn)業(yè)的現(xiàn)狀分析,首先針對(duì)我國保險(xiǎn)業(yè)的現(xiàn)狀從國家政策、市場環(huán)境、發(fā)展模式、從業(yè)人員、利潤來源等方面對(duì)我國保險(xiǎn)業(yè)進(jìn)行了剖析,其次對(duì)在互聯(lián)網(wǎng)金融的快速發(fā)展背景下,TK人壽目前所堅(jiān)持的的戰(zhàn)略及運(yùn)營管理;在第四章中,說明TK人壽在互聯(lián)網(wǎng)金融背景下,所面臨的現(xiàn)實(shí)問題以及這些問題產(chǎn)生的根本原因;在第五章中,對(duì)TK壽險(xiǎn)的營銷模式進(jìn)行優(yōu)化,并且以此對(duì)于中國保險(xiǎn)業(yè)做出建議。第六章是關(guān)于本文的研究結(jié)論以及未來的研究展望。本文的創(chuàng)新之處在于:通過對(duì)于互聯(lián)網(wǎng)金融業(yè)務(wù)在TK人壽的具體實(shí)踐分析,從獲客模式、營銷創(chuàng)新、服務(wù)創(chuàng)新等方面對(duì)其互聯(lián)網(wǎng)保險(xiǎn)業(yè)務(wù)的舉措進(jìn)行分析,研究其互聯(lián)網(wǎng)實(shí)踐。并且為TK壽險(xiǎn)的營銷模式提出政策建議和選擇建議。
[Abstract]:Since the reform and opening up, China's insurance industry has developed at an unprecedented speed and maintained a good development prospect and momentum. The comprehensive strength of China's insurance industry has been continuously strengthened and has now become the world's 4th largest insurance market. However, by analyzing the index system of insurance industry, the insurance density and depth of insurance in our country are still on the low side, and there are obvious differences between the insurance industry and the developed countries, and the social status of the insurance industry in our country is still low. The industry image is poor, the product can not meet the market demand, the development mode has the malpractice, the sale cost is high and so on, our country insurance industry still did not enter the insurance powerful country ranks. This article is divided into six chapters, the first chapter is the introduction, Firstly, this paper discusses the research background, contents and framework of this paper; and reviews the latest research results at home and abroad. In the second chapter, it clarifies several important concepts, such as insurance theory, life insurance theory, life insurance theory, life insurance theory, life insurance theory, life insurance theory, life insurance theory, life insurance theory, life insurance theory and life insurance theory. In the third chapter, the current situation of the insurance industry in the Internet financial environment is analyzed. Firstly, the current situation of the insurance industry in China is analyzed from the national policy, the market environment, the development model, the practitioners. The source of profits and other aspects of the insurance industry in China are analyzed, followed by the rapid development of Internet finance in the context of the strategy and operational management of TK life insurance; in chapter 4th, it is explained that TK Life Insurance is in the context of Internet finance. In Chapter 5th, the author optimizes the marketing mode of TK life insurance. Chapter 6th is about the conclusions of this paper and the future research prospects. The innovation of this paper is: through the specific practice analysis of Internet financial business in TK Life Insurance, This paper analyzes the measures of Internet insurance business from the aspects of acquisition mode, marketing innovation, service innovation and so on, studies its Internet practice, and puts forward policy suggestions and selection suggestions for TK life insurance marketing mode.
【學(xué)位授予單位】：山東財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F842.62;F274

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