本文選題：季播型節(jié)目　切入點(diǎn)：頻道預(yù)告　出處：《天津師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：摘要：在歐美的電視節(jié)目形態(tài)中,季播型節(jié)目已經(jīng)是較為成熟和常態(tài)化的節(jié)目播出形式,而在中國(guó)興起的時(shí)間較短。作為我國(guó)電視界的新生事物,實(shí)力雄厚的衛(wèi)視頻道紛紛投資試水。季播型電視節(jié)目,是一年中固定在某一個(gè)時(shí)期,按季節(jié)編排播出的節(jié)目形式,播出的時(shí)間分別為2到3個(gè)月。那么,如何保證老受眾不流失而新受眾被吸引,則是季播型節(jié)目面臨的最大考驗(yàn)。因此,節(jié)目預(yù)告也就成為了季播型節(jié)目的重要構(gòu)成部分與環(huán)節(jié),也是一個(gè)傳播難題。解決這一難題的方法,不只依靠實(shí)踐領(lǐng)域摸著石頭過(guò)河的探索,也有賴于學(xué)術(shù)界對(duì)這一個(gè)領(lǐng)域的理論梳理和規(guī)律摸索。 本文先是研究常規(guī)節(jié)目的預(yù)告,對(duì)常規(guī)節(jié)目預(yù)告體系進(jìn)行文本分析,探索常規(guī)節(jié)目與季播型節(jié)目之間的區(qū)別,并以《爸爸去哪兒》第二季、《中國(guó)好聲音》第三季、《奔跑吧兄弟》第一季為案例對(duì)此展開(kāi)分析；然后研究季播型節(jié)目在本頻道的編排、包裝、營(yíng)銷等預(yù)告體系；再分析了新媒體預(yù)告特性及分類；最后,探討頻道預(yù)告與新媒體預(yù)告如何共構(gòu),并運(yùn)用了問(wèn)卷調(diào)查法與深度訪談法對(duì)電視季播型節(jié)目的預(yù)告效果進(jìn)行評(píng)估與分析。 本人在對(duì)季播型節(jié)目預(yù)告體系的發(fā)展現(xiàn)狀及問(wèn)題進(jìn)行梳理和研究中發(fā)現(xiàn),季播型節(jié)目的預(yù)告在節(jié)目品牌的建構(gòu)過(guò)程中起著非常重要的作用,季播型預(yù)告節(jié)目應(yīng)該在積淀中找尋新的起點(diǎn),通過(guò)差異化的品牌形象定位和與時(shí)俱進(jìn)的內(nèi)容創(chuàng)新,強(qiáng)化季播型節(jié)目從預(yù)告中塑造品牌價(jià)值,從而打造節(jié)目的核心競(jìng)爭(zhēng)力。本論文還結(jié)合季播型節(jié)目的特征及現(xiàn)實(shí)情況,提出實(shí)現(xiàn)理想傳播效果的預(yù)告體系構(gòu)建策略以及創(chuàng)新策略。
[Abstract]:Absrtact: among the TV programs in Europe and the United States, the seasonal-broadcast program has been a more mature and regular form of broadcast, but it has been rising for a short time in China, which is a new thing in the field of TV in our country. Powerful satellite TV channels are investing in water testing. Season TV shows are fixed in a certain period of the year and are scheduled to broadcast seasonally for two to three months, respectively. How to ensure that the old audience will not be lost and the new audience will be attracted is the biggest test faced by the season broadcast program. Therefore, the program forecast has become an important component and link of the season broadcast program. The method to solve this problem depends not only on the exploration of crossing the river in the field of practice, but also on the theoretical combing and law groping of the academic circles in this field. This article first studies the routine program forecast, carries on the text analysis to the conventional program forecast system, explores the difference between the conventional program and the season broadcast program. Taking the second season, the third season and the first season of running Brothers as the case study, the author studies the system of programming, packaging, marketing and so on. At last, it discusses how to construct the forecast of channel and new media, and evaluates and analyzes the effect of the forecast of TV season by questionnaire survey and in-depth interview. In this paper, I have found that the forecast of season show plays a very important role in the process of brand construction. Season broadcast forecast programs should find a new starting point in the accumulation. Through the differentiated brand image orientation and the content innovation of keeping pace with the times, we should strengthen the season broadcast programs to shape the brand value from the forecast. In order to build the core competitiveness of the program, this paper also combines the characteristics and reality of the season broadcast program, and puts forward the construction strategy and innovation strategy of the forecast system to realize the ideal communication effect.
【學(xué)位授予單位】：天津師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G222

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本文編號(hào)：1610549