發(fā)布時(shí)間：2018-03-05 23:04

  本文選題：成都城市形象　切入點(diǎn)：城市形象識(shí)別系統(tǒng)　出處：《西南大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：改革開放以來,我國經(jīng)濟(jì)獲得了進(jìn)一步的深化發(fā)展,城鎮(zhèn)化進(jìn)程不斷加快,城市與城市之間的競爭日益激烈,且已進(jìn)入“形象制勝”的階段�！扒С且幻妗钡某鞘薪ㄔO(shè)已經(jīng)不再適應(yīng)時(shí)代的需要;一座城市要想在激烈的城市競爭中處于優(yōu)勢地位就必須大力實(shí)現(xiàn)城市形象的提升和優(yōu)化。于是,對城市形象的研究成為了近年來國內(nèi)外學(xué)界較為關(guān)注的研究領(lǐng)域。圍繞“城市形象”問題,國內(nèi)外學(xué)者、志士們都在進(jìn)行著相關(guān)理論的豐富發(fā)展工作和實(shí)踐探索過程,其中涉及了建筑規(guī)劃學(xué)、藝術(shù)美學(xué)、形象學(xué)、城市營銷學(xué)、城市社會(huì)學(xué)、傳播學(xué)、廣告學(xué)、心理學(xué)等學(xué)科領(lǐng)域,并且還在不斷地?cái)U(kuò)充和翔實(shí)之中。這為本研究選擇“城市形象”這一課題提供了理論基礎(chǔ)和現(xiàn)實(shí)意義。本研究定位于成都城市形象現(xiàn)狀和提升策略研究。主要從社會(huì)學(xué)、形象學(xué)、公共關(guān)系學(xué)、傳播學(xué)等學(xué)科的理論視角出發(fā)進(jìn)行研究探討;力求對現(xiàn)有的城市形象研究有所創(chuàng)新,豐富和完善相關(guān)研究的理論成果,為后來人更深化細(xì)致的研究起到一個(gè)拋磚引玉的作用。本研究試圖通過對成都城市形象的現(xiàn)狀進(jìn)行較為全面的描述和總結(jié),分析公眾對于當(dāng)前成都城市形象的積極評價(jià)和消極評價(jià),找到成都城市形象提升上的不足之處,再運(yùn)用文獻(xiàn)研究法、案例法、觀察法等研究方法,結(jié)合自身所學(xué)知識(shí),提出現(xiàn)實(shí)可行的、有針對性的、全方位的形象提升策略,促使成都城市形象得到進(jìn)一步的提升和優(yōu)化。本研究一共分為六個(gè)章節(jié),主體結(jié)構(gòu)為:第一章為緒論部分,簡述了選擇成都作為研究對象的研究背景。第二章為文獻(xiàn)綜述部分,梳理了國內(nèi)外關(guān)于城市形象的相關(guān)理論成果,為本研究提供堅(jiān)實(shí)的理論基礎(chǔ),同時(shí)評述以往研究的待發(fā)展之處,以及對本研究的啟示。第三章為研究設(shè)計(jì)部分,主要闡述研究目的、研究思路和研究方法。第四章整理歸納了歷史上的成都城市形象與當(dāng)前的成都城市形象的概況,并分別分析了公眾對目前成都城市形象所持的積極和消極評價(jià),在此基礎(chǔ)上引出下一章節(jié)的內(nèi)容即如何提升成都城市形象的方法、策略。第五章具體討論了提升成都城市形象的方法在于導(dǎo)入城市形象識(shí)別系統(tǒng),其中包括城市形象理念識(shí)別、城市行為識(shí)別、城市感覺識(shí)別、城市景觀識(shí)別四個(gè)子系統(tǒng)。在具體論述城市行為識(shí)別系統(tǒng)的導(dǎo)入時(shí),以成都城市宣傳片、東郊記憶工業(yè)遺址改造為案例,強(qiáng)調(diào)了在導(dǎo)入城市行為識(shí)別系統(tǒng)時(shí)要重視城市宣傳片的制作、重視工業(yè)遺址的更新、再利用;在具體論述城市感覺識(shí)別系統(tǒng)的導(dǎo)入時(shí)以成都當(dāng)前的“太陽神鳥”城市標(biāo)識(shí)為案例,強(qiáng)調(diào)了在導(dǎo)入城市感覺識(shí)別系統(tǒng)時(shí)要注重城市標(biāo)識(shí)的形象提升;在具體論述城市景觀識(shí)別系統(tǒng)的導(dǎo)入時(shí)以成都城市廣場和成都大熊貓繁育基地為案例,強(qiáng)調(diào)了在導(dǎo)入城市景觀識(shí)別系統(tǒng)時(shí)要注重城市廣場的形象提升和大熊貓繁育基地的形象提升;并分別、具體地討論了各個(gè)案例相應(yīng)的形象提升策略。第六章是對全文進(jìn)行小結(jié),分析本研究的不足,展望后續(xù)研究的方向。
[Abstract]:Since the reform and opening up, China's economy has gained further development, accelerating the urbanization process, the city and the city of the increasingly fierce competition, and has entered the image of "winning" stage. "1000 city's construction has no longer meet the needs of the times; a city to an advantageous position in the fierce the city competition must vigorously improve and optimize the image of the city. So, study on the image of the city has become a research field of domestic and foreign scholars paid more attention in recent years. Around the" city image ", domestic and foreign scholars, who are in the rich development and practical exploration process theory, which involves the construction planning, art aesthetics, image science, city marketing, city sociology, communication, advertising, psychology and other fields, and constantly expand and informative. . this study chose the topic of "city image" provides a theoretical basis and practical significance. This study focuses on the strategies of improving the image of Chengdu city and the status quo. Mainly from sociology, image science, public relations, from the perspective of communication science and other disciplines of study; and strive to be innovative to research city the image of the existing theoretical results, enrich and perfect the relevant research, for the later more thorough and meticulous research play a valuable role. This study attempts to present situation of Chengdu city's image is more comprehensive description and summary, analysis of the public enthusiasm for the evaluation of the current image of Chengdu City and Chengdu city to find the negative evaluation. To enhance the image of the deficiency, and then use the literature research method, case study method, observation and other research methods, combined with their own knowledge, put forward realistic and targeted The full range of strategies to enhance the image, promote Chengdu city image promotion and further optimization. This paper is divided into six chapters, the main structure is as follows: the first chapter is the introduction, describes the research background of the selection of Chengdu as the research object. The second chapter is the literature review part, reviews the domestic and foreign about city the image of the relevant theoretical results, provide a solid theoretical foundation for this research, the review of previous studies to be developed, and Its Enlightenment for this study. The third chapter is the research design part, mainly expounds the research purpose, research ideas and research methods. The fourth chapter summarizes the history of the Chengdu city image and the current Chengdu the image of the city survey, and were held by the public on the Chengdu city image of the positive and negative evaluation, on the basis of the next chapter is how to promote the city of Chengdu Strategy for city image. The fifth chapter discusses the methods to enhance the image of the city of Chengdu lies in the introduction of city image recognition system, including the concept of city image recognition, behavior recognition of city, city feeling recognition, city landscape recognition of four subsystems. In the introduction discusses the city behavior recognition system, taking Chengdu city promotional film, eastern suburb memory industrial heritage reconstruction as a case, on the introduction of city behavior identity system should pay attention to the production of city promotional film, pay attention to industrial site update, reuse; discusses the city feeling in the import identification system in Chengdu the "Sunbird" city logo as a case, emphasis on the introduction of city feeling the recognition system should pay attention to improve the image of the city logo; fan Chengdu city square and Chengdu panda in detail into the city landscape recognition system at Breeding base for example, emphasis on the introduction of city landscape identification system to enhance the image of the city square and the giant panda breeding base to enhance the image; and respectively discusses the corresponding strategies to enhance the image of each case. The sixth chapter is the summary of the full text, the lack of research and analysis, the prospects for future research the direction.

【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：C912.81

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