本文選題：沈機齒輪公司　切入點：發(fā)展戰(zhàn)略　出處：《大連理工大學》2015年碩士論文　論文類型：學位論文

【摘要】：隨著制造業(yè)轉型升級的不斷深入,國內齒輪制造企業(yè)面臨著空前的市場壓力,制定有效的發(fā)展戰(zhàn)略對于一個齒輪企業(yè)來說至關重要。本文以沈機齒輪公司為研究對象,對公司的發(fā)展戰(zhàn)略進行了研究,為沈機齒輪公司的未來發(fā)展提供了理論支撐。本文首先介紹了研究背景、目的和意義,并對研究所涉及的理論做了簡要介紹；其次,運用戰(zhàn)略研究理論對沈機齒輪公司的外部環(huán)境、內部環(huán)境進行了分析；機床行業(yè)的低迷,沈機齒輪公司的生存和發(fā)展問題變得非常嚴重,通過分析該公司的內部優(yōu)勢和劣勢,面臨外部市場的機會和威脅,在此基礎上,提出了公司的戰(zhàn)略方向；最后,根據(jù)沈機齒輪公司未來的戰(zhàn)略方向,制定了具體的戰(zhàn)略目標和方案,提出戰(zhàn)略實施的保障措施,為未來發(fā)展提供參考依據(jù)。沈機齒輪公司是沈陽機床集團的下屬公司,沈陽機床集團在國內機床行業(yè)中處于龍頭地位,研究其下屬公司的發(fā)展戰(zhàn)略同樣具有代表意義。文章根據(jù)企業(yè)所處宏觀環(huán)境、行業(yè)環(huán)境和企業(yè)內部環(huán)境的綜合分析,制定了企業(yè)發(fā)展戰(zhàn)略。在企業(yè)未來的發(fā)展中,沈機齒輪公司應定位于綜合性制造服務商,近期可采用相關多元化與并購戰(zhàn)略以及中長期可采用品牌與國際化戰(zhàn)略來確保戰(zhàn)略目標的實現(xiàn),還要調整組織架構、強化營銷管理,重塑企業(yè)文化、改革薪酬制度等一系列措施來為戰(zhàn)略實施提供有效保障。通過發(fā)展戰(zhàn)略有效制定和實施,進而在激烈市場競爭中立于不敗之地,實現(xiàn)沈機齒輪公司可持續(xù)發(fā)展。
[Abstract]:With the deepening of manufacturing transformation and upgrading, domestic gear manufacturing enterprises are facing unprecedented market pressure. It is very important to establish effective development strategy for a gear enterprise. The development strategy of the company is studied, which provides theoretical support for the future development of Shenji Gear Company. Firstly, this paper introduces the background, purpose and significance of the research, and briefly introduces the theory involved in the research. Using the theory of strategic research, the paper analyzes the external environment and internal environment of Shenji Gear Company, the problems of survival and development of Shen Machine Gear Company become very serious due to the downturn of machine tool industry, and the internal advantages and disadvantages of the company are analyzed. In the face of opportunities and threats from the external market, this paper puts forward the strategic direction of the company. Finally, according to the future strategic direction of the Shenji Gear Company, it formulates specific strategic objectives and plans, and puts forward the safeguard measures for the implementation of the strategy. Shen Ji Gear Company is a subsidiary company of Shenyang Machine tool Group, which plays a leading role in the domestic machine tool industry. It is also significant to study the development strategy of its subordinate company. According to the comprehensive analysis of the macro environment, the industry environment and the internal environment of the enterprise, the paper formulates the enterprise development strategy. Shen Ji Gear Company should be positioned as a comprehensive manufacturing service provider. In the near future, it can adopt relevant diversification and merger strategy, brand and international strategy in the medium and long term to ensure the realization of strategic objectives, and also adjust the organizational structure and strengthen marketing management. A series of measures, such as reshaping enterprise culture and reforming salary system, can provide effective guarantee for the implementation of strategy. Through the effective formulation and implementation of development strategy, we can be in an invincible position in the fierce market competition and realize the sustainable development of Shenji Gear Company.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272;F426.4

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本文編號：1569682