本文關(guān)鍵詞： 女性身體 身體娛樂(lè)化 男權(quán)主義 父權(quán)制 性感元素 身份認(rèn)同 身體美 角色期許　出處：《體育與科學(xué)》2017年06期 　論文類(lèi)型：期刊論文

【摘要】：女性的體育參與經(jīng)歷了曲折的演進(jìn)過(guò)程,現(xiàn)代傳媒對(duì)女性運(yùn)動(dòng)員的報(bào)道呈現(xiàn)多元化價(jià)值傾向。網(wǎng)絡(luò)傳媒對(duì)女性運(yùn)動(dòng)員的形象構(gòu)建存在明顯的性別差異,其注意力更傾向于"身體美",對(duì)女性運(yùn)動(dòng)員的形象構(gòu)建傾向娛樂(lè)化。網(wǎng)絡(luò)傳媒對(duì)女性運(yùn)動(dòng)員的形象構(gòu)建不可避免地雜糅著男性的審美期許,同時(shí)女性運(yùn)動(dòng)員也兼具社會(huì)主體文化價(jià)值形象。網(wǎng)絡(luò)媒介對(duì)女性運(yùn)動(dòng)員形象的建構(gòu)存在國(guó)別與區(qū)域差異,體育資訊網(wǎng)站的信息歸類(lèi)相對(duì)雜亂。網(wǎng)絡(luò)傳媒中女性運(yùn)動(dòng)員生活空間的表達(dá)則集中在現(xiàn)代女性身體美的評(píng)判標(biāo)準(zhǔn),網(wǎng)絡(luò)傳媒對(duì)女運(yùn)動(dòng)員的報(bào)道擴(kuò)展到生活空間;女性運(yùn)動(dòng)員的娛樂(lè)化主題關(guān)注和私密生活的炒作成為網(wǎng)絡(luò)傳媒的營(yíng)銷(xiāo)手段;網(wǎng)絡(luò)媒介對(duì)女性運(yùn)動(dòng)員的關(guān)注更多地體現(xiàn)為社會(huì)身份認(rèn)同和角色期許的價(jià)值元素。
[Abstract]:Women's participation in sports has undergone a tortuous process of evolution. The modern media report on female athletes presents a trend of diversified value. There are obvious gender differences in the image construction of female athletes by the network media. Their attention tends to "body beauty" and tends to entertain the image of female athletes. The network media inevitably mix the male aesthetic expectations with the image construction of female athletes. At the same time, female athletes also have the cultural value image of social subject. There are differences between countries and regions in the construction of female athletes' image by network media. In the network media, the expression of female athletes' living space is concentrated on the evaluation standard of modern female body beauty, and the network media report on female athletes extends to the living space. The entertainment theme of female athletes and the hype of private life become the marketing means of the network media; the attention of the network media to the female athletes is the value element of social identity and role expectation.
【作者單位】： 大連財(cái)經(jīng)學(xué)院體育部;北京化工大學(xué)文法學(xué)院社會(huì)體育系;中國(guó)人民公安大學(xué);
【分類(lèi)號(hào)】：G80-05

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