本文關鍵詞： 商標許可 增值法益歸屬 消費者混淆可能性 利益衡平　出處：《廣東財經(jīng)大學》2017年碩士論文　論文類型：學位論文

【摘要】：在以知識產(chǎn)權權益為核心的知識經(jīng)濟體系之下,商標許可已發(fā)展成為當前推動知識經(jīng)濟的主要工具或方法,但也由此引發(fā)了許多法律爭議和糾紛。一般而言,商標許可中商標具有一定知名度,并為被許可人“搭便車”或者“傍名牌”。近幾年發(fā)生的“iPad”案、“王老吉”案、“寶慶”案等商標許可糾紛案呈現(xiàn)出不同“景象”,許可前商標并不知名,反因被許可人廣告宣傳、營銷策略等創(chuàng)新行為變得知名,不僅提升了商標本身價值,且?guī)砹司薮笤鲋捣ㄒ�。由�?商標許可中出現(xiàn)諸如“商標許可中增值法益歸屬于誰、增值法益如何分配、被許可人移植許可人增值法益是否合法”等糾紛。然而,理論界和實務界均未找到解決良策,商標法更是缺乏相應規(guī)定,糾紛后便無所適從,引發(fā)理論界與實務界對商標許可制度再次審視。本文即在此大背景下展開。論文共由引言、正文、結(jié)論三部分組成。引言部分將主要闡述選題的背景、研究現(xiàn)狀、研究方法及學術創(chuàng)新等問題,并對選題核心研究內(nèi)容作出范圍限定。正文由四部分組構成:第一章具體論述商標許可增值法益的概述。一方面,清晰界定商標許可增值法益的概念與內(nèi)涵,另一方面,通過將商標許可增值法益與相關術語的比較,以求對商標許可增值法益的認識更全面。第二章主要對論題核心的現(xiàn)有理論進行歸納并評析,指出我國當前理論上的匱乏與不足,其中未抓住解決商標許可增值法益歸屬的核心因素,不具有說服力及可行性。第三章主要歸納域外關于商標許可中增值法益歸屬的法律規(guī)定及理論研究(以美國為例)。一方面,更加全面、清晰了解相關問題;另一方面,在對域外相關問題立法與實踐批判基礎上,汲取可解決本文研究核心問題之優(yōu)越經(jīng)驗。第四章主要論述了商標許可制度設計中消費者混淆理論依然是其核心理念,并提出商標許可中增值法益歸屬標準應考慮消費者混淆可能性。而利益平衡應在配套制度設計時予以兼顧,即二者不可偏廢,消費者混淆理論是基礎,利益平衡原則起到補充和矯正作用,故筆者亦在利益平衡視角下研究了當事人之間權利義務及相應配套措施,以保障增值法益歸屬的強制性及平衡雙方當事人利益。結(jié)論部分,歸納本文觀點并展望商標許可制度。
[Abstract]:Under the knowledge economy system with intellectual property rights as the core, trademark license has developed into the main tool or method to promote knowledge economy, but it has also caused many legal disputes and disputes. Trademark license has a certain popularity, In recent years, the "iPad" case, the "Wang Laoji" case, the "Baoqing" case, and other trademark licensing disputes for the licensee, such as "hitchhiking" or "near the famous brand," have presented different "sights". The trademark before the license is not known, but instead because of advertising by the licensee, Marketing strategies and other innovative behaviors become well-known, not only to enhance the value of the trademark itself, but also to bring a huge value-added legal benefits, thus, trademark licensing, such as "who belongs to value-added legal benefits in trademark licensing, how to distribute value-added legal benefits," However, the theoretical and practical circles have not found a good solution, the trademark law is lack of corresponding provisions, and after the dispute, there is no solution to the dispute. The thesis consists of three parts: introduction, text and conclusion. The introduction will mainly explain the background of the topic and the present situation of the research. The main body is composed of four parts: the first chapter discusses the legal benefits of trademark license increment. On the one hand, On the other hand, by comparing the legal benefits of trademark license increment with related terms, the concept and connotation of the legal benefits of trademark license increment are clearly defined. In order to gain a more comprehensive understanding of the legal benefits of trademark licensing value-added, the second chapter summarizes and evaluates the existing theories at the core of the topic, and points out the deficiency and deficiency of the current theory in China. It is not persuasive and feasible to solve the core factors of the attribution of legal interest in trademark licensing. Chapter three mainly summarizes the legal provisions and theoretical research on the attribution of value-added legal interests in trademark licensing (taking the United States as an example). A more comprehensive and clear understanding of relevant issues; on the other hand, on the basis of criticism of legislation and practice on extraterritorial related issues, Chapter 4th mainly discusses that the consumer confusion theory in the design of trademark licensing system is still its core idea. It also points out that the possibility of consumer confusion should be taken into account in the standard of attribution of value-added legal interests in trademark licensing, and the balance of interests should be taken into account in the design of supporting systems, that is, the two should not be biased, and the theory of consumer confusion is the basis. The principle of balance of interests plays a supplementary and corrective role, so the author also studies the rights and obligations of the parties and the corresponding supporting measures from the perspective of the balance of interests, in order to ensure the mandatory attribution of value-added legal interests and balance the interests of both parties. Summarize the viewpoint of this article and look forward to the trademark licensing system.
【學位授予單位】：廣東財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：D923.43

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