本文關(guān)鍵詞： 大數(shù)據(jù) 游客情感 在線文本分析 中國(guó)出境游客 澳大利亞　出處：《旅游學(xué)刊》2017年05期 　論文類型：期刊論文

【摘要】：中國(guó)出境游客的消費(fèi)偏好和興趣特征研究已成為當(dāng)前旅游學(xué)界研究的重要內(nèi)容。現(xiàn)有研究主要圍繞滿意度調(diào)查和細(xì)分市場(chǎng)展開(kāi),在研究時(shí)效和話題覆蓋方面存在一定的局限。文章借助網(wǎng)絡(luò)大數(shù)據(jù)研究分析方法,基于游客情感分析理論,以赴澳中國(guó)游客發(fā)布在國(guó)內(nèi)旅游網(wǎng)站的評(píng)論為素材展開(kāi)分析,比較其與國(guó)際游客的差異性,繼而解析主要影響因素。研究發(fā)現(xiàn):(1)中國(guó)游客在吸引物類型和旅游活動(dòng)兩大要素上與國(guó)際游客存在較大差異;(2)目的地要素和吸引物類型均有可能引發(fā)中國(guó)赴澳游客的正負(fù)面旅游情緒,地標(biāo)性景觀和多樣化特色較能引發(fā)中國(guó)游客的正面評(píng)價(jià),而中國(guó)游客對(duì)澳文化資源和冒險(xiǎn)性旅游活動(dòng)評(píng)價(jià)較低;(3)中國(guó)游客對(duì)澳大利亞旅游城市的情感喜好,與其旅游資源的豐富程度和城市基本職能存在一定關(guān)聯(lián)。這些發(fā)現(xiàn)與當(dāng)前旅游研究的相關(guān)理論較為吻合,但與現(xiàn)存針對(duì)中國(guó)赴澳游客的滿意度調(diào)查不一致。研究的意義在于開(kāi)拓了研究游客偏好和評(píng)價(jià)的新方法,有助于更好地指導(dǎo)國(guó)際旅游目的地改進(jìn)針對(duì)中國(guó)游客的營(yíng)銷策略和方式,具有較好的應(yīng)用價(jià)值。
[Abstract]:China outbound tourists consumer preferences and characteristics of interest has become an important part of tourism academic research. The existing research focuses on the satisfaction survey and market segments, there are some limitations in the study of aging and topic coverage. With the help of network data analysis research method, sentiment analysis based on the theory of tourists, tourists to Australia China published in the domestic tourism website comments for the material to analyze, compare the difference with the international tourists, and then analyzing the main influencing factors. The study found that: (1) there is a big difference in Chinese tourists attraction types and tourism activities on the two elements and international tourists; (2) objective factors and types are attracted to may lead to positive and negative emotions Chinese tourist visitors to Australia, landmark landscape and diverse characteristics can lead to a positive evaluation of Chinese tourists, and China tourists to Australia Low evaluation of cultural resources and adventure tourism activities; (3) China tourists on the Australian Tourism City emotional preferences, basic functions and rich tourism resources and the degree of the city there is a certain correlation. These findings are consistent with the current related theories of tourism research, but for China tourists to Australia the existing satisfaction surveys are not consistent. The research the significance lies in developing new approaches to the study of visitors' preferences and evaluation, help guide the international tourism to better improve the marketing strategy and the way of China tourists, has good application value.

【作者單位】： 中山大學(xué)旅游學(xué)院;
【基金】：國(guó)家自然科學(xué)基金“消費(fèi)轉(zhuǎn)型與中國(guó)資源型旅游目的地發(fā)展演化研究”(41571137) 教育部人文社科基金青年基金“價(jià)值鏈視角下旅游地產(chǎn)業(yè)升級(jí)機(jī)制研究:以中國(guó)世界遺產(chǎn)旅游地為例”(14YJC790083)資助~~
【分類號(hào)】：F592

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