本文關(guān)鍵詞： 禹州鈞瓷 藝術(shù)特色 設計創(chuàng)新 營銷　出處：《江南大學》2016年碩士論文　論文類型：學位論文

【摘要】：鈞瓷是凝聚了歷代無數(shù)能工巧匠的智慧,尤以神奇而獨特的窯變藝術(shù)獨步天下。禹州作為我國鈞瓷的發(fā)源地,見證了鈞瓷的輝煌、衰敗和重生歷程,反之,鈞瓷也成為反映禹州地區(qū)社會制度、審美認知、以及現(xiàn)實生活的物質(zhì)載體。但是,作為目前世界上僅存且生產(chǎn)著的高溫窯變釉器,復燒和仿制只能看做是傳統(tǒng)鈞瓷工藝的延續(xù),在市場經(jīng)濟背景下,傳承之外,更為重要的是鈞瓷藝術(shù)的設計創(chuàng)新,禹州鈞瓷產(chǎn)業(yè)亟需解決現(xiàn)代轉(zhuǎn)型的難題。本文從禹州鈞瓷的歷史傳承和藝術(shù)特色出發(fā),首先探討了禹州鈞瓷的起源、發(fā)展、工藝流程,并從造型、窯變、工藝、內(nèi)涵四個方面對其藝術(shù)特色進行了總體的概括。然后考慮到禹州鈞瓷藝術(shù)是動態(tài)和不斷發(fā)展變化著的,故運用比較研究的方法,從縱向、橫向兩個維度來具體分析其多樣化的特征。以縱向來看,每個年代的鈞瓷作品都有其獨特性與時代標簽;從橫向看,有瓷器種類、地域、使用性質(zhì)等方面差異。筆者希望通過對傳統(tǒng)禹州鈞瓷的文化內(nèi)涵和美學形式的全面剖析,可以啟迪當代鈞瓷產(chǎn)品的設計創(chuàng)新。筆者深入到禹州鈞瓷的生產(chǎn)前線,采用實地調(diào)研和訪談的方式,掌握了大量一手資料,分析和歸納了當下鈞瓷產(chǎn)業(yè)存在的問題,明確了消費者的消費動機與需求,然后在此基礎上從產(chǎn)品設計和系統(tǒng)營銷兩個角度提出了較為系統(tǒng)的解決方案。具體來說,禹州鈞瓷產(chǎn)品可以從器物造型、裝飾語言、工藝技巧、使用功能和思想理念五個層面進行設計創(chuàng)新,強調(diào)繼承傳統(tǒng)精髓的同時還要勇于革新,實現(xiàn)鈞瓷產(chǎn)品的“時代化”設計;而在系統(tǒng)營銷方面,筆者以“4Ps營銷理論”為指導,從產(chǎn)品、價格、渠道、促銷四個方面分別闡述了相應的創(chuàng)新策略,希望通過市場營銷這把利器,能夠有效提升禹州鈞瓷產(chǎn)品的附加價值和企業(yè)競爭力,有助于傳統(tǒng)鈞瓷行業(yè)在新時期重鑄輝煌。
[Abstract]:Jun is the embodiment of the wisdom of countless skilled craftsmen, especially in the magical and unique ceramic art unparalleled in the world. Yuzhou as the birthplace of China's porcelain, porcelain witnessed brilliant, decline and rebirth of history, on the other hand, Jun also become reflect the social system in Yuzhou area, aesthetic cognition, material carrier and real life. However, high temperature glaze is only on the world at present and production, sintering and imitation can only be seen as a continuation of traditional porcelain craft, besides inheritance under the background of market economy, more important is the innovative design of porcelain arts, Yuzhou porcelain industry need to solve the problem of the modern transformation. This paper from Yuzhou porcelain history and the artistic features of first discusses the origin, Yuzhou porcelain development, technological process, and from the other, fambe, technology, four aspects of the connotation of the overall summary of the artistic features Then considering the Yuzhou porcelain arts is dynamic and constantly developing and changing, so using the method of comparative study, from the longitudinal, transverse two dimensions of the specific analysis of the characteristics of diversification. In the vertical perspective, each time the Jun porcelain has its unique characteristics and era label; from the horizontal point of view, there are kinds of porcelain, regional differences, such as the nature of the use. The author hopes that through the traditional Yuzhou porcelain cultural connotation and aesthetic form of comprehensive analysis, to design innovative products. The Enlightenment of contemporary porcelain deep into Yuzhou porcelain production line, using field research and interviews, grasp first-hand information, analyze and summarize the current existing Jun porcelain industry, clearly the consumer motivation and demand, and on this basis, from two aspects of marketing system design and product solutions are presented systematically. The specific Yuzhou, Jun porcelain products from modeling, decoration language, techniques, functions and ideas in five aspects of design innovation, emphasizing inherit the essence of traditional and innovative products, realize the "modernization" of Jun design; and in the system of marketing, the author of "4Ps marketing theory" as a guide from the product, price, channel, promotion four aspects respectively expounds the corresponding innovation strategy, hope that through this weapon marketing, can effectively enhance the Yuzhou porcelain products added value and competitiveness of enterprises, contribute to the traditional porcelain industry in the new period Recast brilliant.

【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：J527

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