本文關(guān)鍵詞： 松桃縣 苗王城 旅游發(fā)展 文化產(chǎn)業(yè)　出處：《貴州民族大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：我國西部地區(qū)少數(shù)民族文化資源豐富而獨(dú)特,有著巨大的潛在經(jīng)濟(jì)開發(fā)價(jià)值。隨著西部大開發(fā)力度的不斷加大與我國“一帶一路”戰(zhàn)略的實(shí)施,西部地區(qū)民族文化產(chǎn)業(yè)化迎來了前所未有的發(fā)展機(jī)遇,同時(shí)也面臨著激烈的市場競爭的巨大壓力。西部民族地區(qū)文化產(chǎn)業(yè)的發(fā)展除了要用好、用足、用活國家政策外,還必須立足自身的資源稟賦、特色優(yōu)勢,理清發(fā)展思路,制定科學(xué)、合理并具前瞻性的產(chǎn)業(yè)發(fā)展戰(zhàn)略和規(guī)劃。貴州深居西部內(nèi)陸,是一個(gè)多民族聚居的省份,民族文化豐富多彩。其中在17個(gè)世居少數(shù)民族中,人口最多的為苗族。苗族文化是貴州民族文化的主要組成部分,苗族文化產(chǎn)業(yè)在貴州文化產(chǎn)業(yè)中也占有重要地位。苗王城作為貴州省松桃縣重要苗族聚居區(qū)之一,歷史文化厚重、苗族文化特色顯著,具有文旅融合發(fā)展的良好的產(chǎn)業(yè)條件。經(jīng)過近十年的發(fā)掘打造,苗王城的資源整合、產(chǎn)業(yè)融合、市場開發(fā)、經(jīng)營收入、村民就業(yè)和形象營銷等方面都取得了可喜的成績。苗王城文化產(chǎn)業(yè)主要涉及苗族服飾、銀飾、民間藝術(shù)和飲食等方面。由于資金不足、科技落后、人才缺乏、經(jīng)營權(quán)多次更替等因素,苗王城文化產(chǎn)業(yè)的創(chuàng)新能力和市場競爭能力始終沒有得到根本性提升。本論文以苗王城文化產(chǎn)業(yè)為研究對(duì)象,主要運(yùn)用民族學(xué)、人類學(xué)、產(chǎn)業(yè)經(jīng)濟(jì)學(xué)等學(xué)科理論與方法對(duì)苗王城文化資源構(gòu)成、文化產(chǎn)業(yè)發(fā)展現(xiàn)狀以及存在問題等進(jìn)行分析研究,并在此基礎(chǔ)上提出破解苗王城文化產(chǎn)業(yè)發(fā)展瓶頸的基本思路。本論文除緒論和結(jié)語外,其主要內(nèi)容如下:第一章主要對(duì)苗王城文化資源構(gòu)成及其資源整體特征作較為全面的解讀;第二章主要對(duì)苗王城文化產(chǎn)業(yè)構(gòu)成及其發(fā)展成就進(jìn)行深入探討;第三章主要針對(duì)苗王城文化產(chǎn)業(yè)發(fā)展過程中存在的產(chǎn)業(yè)規(guī)劃思路落后、民族文化資本化不高、產(chǎn)業(yè)效益單一等問題進(jìn)行深度剖析;第四章主要對(duì)苗王城文化資源聚集度和文化產(chǎn)業(yè)競爭力,特別是同周邊市場競爭力進(jìn)行比較研究;最后利用SWOT法對(duì)苗王城文化產(chǎn)業(yè)發(fā)展的有利條件、不利條件、機(jī)遇與挑戰(zhàn)進(jìn)行系統(tǒng)分析,并由此提出發(fā)展苗王城文化產(chǎn)業(yè)的對(duì)策與建議。
[Abstract]:The cultural resources of ethnic minorities in the western region of China are rich and unique, and have great potential economic development value. With the development of the western region and the implementation of the strategy of "Belt and Road", The industrialization of ethnic culture in the western region has ushered in an unprecedented opportunity for development, and at the same time it is also facing great pressure from fierce market competition. The development of the cultural industry in the western region of ethnic minorities should not only make good use of, make full use of, and make use of national policies, It is also necessary to base itself on its own natural resources endowment, unique advantages, clear development ideas, and formulate scientific, reasonable and forward-looking industrial development strategies and plans. Guizhou lives deep in the interior of the western part of the country and is a province inhabited by many ethnic groups. Among the 17 ethnic minorities, the Miao nationality has the largest population. The Miao nationality culture is the main component of Guizhou's national culture. Miao culture industry also plays an important role in Guizhou cultural industry. Miao Wang Cheng, as one of the important Miao nationality communities in Songtao County, Guizhou Province, is rich in history and culture, and has remarkable cultural characteristics of the Miao nationality. After nearly ten years of exploration and construction, Miao Wang City's resources integration, industrial integration, market development, operating income, The villagers' employment and image marketing have made gratifying achievements. The Miao Wang City cultural industry mainly involves Miao nationality clothing, silver ornaments, folk art and food and other aspects. Due to insufficient funds, backward science and technology, and lack of talent, The innovation ability and market competition ability of the cultural industry in Miao Wang City have not been fundamentally improved because of the multiple turnover of the management right. This paper takes the cultural industry of Miao Wang City as the research object, mainly using ethnology, anthropology, and so on. The theories and methods of industrial economics are used to analyze the composition of cultural resources, the present situation of cultural industry development and the existing problems in Miao Wang City. On this basis, the author puts forward the basic idea of solving the bottleneck of cultural industry development in Miao Wang City. The main contents are as follows: in chapter one, the composition of cultural resources and the overall characteristics of the resources in Miao Wang City are comprehensively interpreted, the second chapter mainly discusses the composition of cultural industry and its development achievements in Miao Wang City. The third chapter focuses on the problems of backward industrial planning, low capitalization of national culture and single industrial benefit in Miao Wang City. Chapter 4th mainly studies the cultural resources aggregation degree and the cultural industry competitiveness of Miao Wang City, especially the competitiveness of the surrounding market. Finally, it uses the SWOT method to analyze the favorable and unfavorable conditions for the development of the cultural industry in Miao Wang City. The opportunities and challenges are systematically analyzed, and the countermeasures and suggestions for the development of Miao Wang City's cultural industry are put forward.
【學(xué)位授予單位】：貴州民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G124

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本文編號(hào)：1500794