本文關(guān)鍵詞： “三農(nóng)”業(yè)務(wù) 中國農(nóng)業(yè)銀行內(nèi)蒙古分行營業(yè)部 發(fā)展戰(zhàn)略　出處：《內(nèi)蒙古財(cái)經(jīng)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,隨著國家對農(nóng)村金融的重視程度不斷提升,資源投入不斷加大,農(nóng)村金融環(huán)境得到了大幅改善,縣域經(jīng)濟(jì)發(fā)展異軍突起。農(nóng)業(yè)銀行由于歷史傳統(tǒng)等原因與縣域經(jīng)濟(jì)有著緊密聯(lián)系,而我國國民經(jīng)濟(jì)的基本單元之一就是農(nóng)村縣域經(jīng)濟(jì)。農(nóng)業(yè)銀行縣域支行是我國農(nóng)村金融機(jī)構(gòu)的典型代表,它充分發(fā)揮著集中農(nóng)村閑散資金、滿足農(nóng)村信貸需求的價(jià)值。我國正處于農(nóng)村金融體制改革的轉(zhuǎn)型關(guān)鍵時(shí)期,恰逢農(nóng)業(yè)銀行也尚處于綜合改革的深水期,而且農(nóng)業(yè)銀行在農(nóng)村縣域分布著大量機(jī)構(gòu)、人員和金融資產(chǎn)�？梢�,在當(dāng)前全國縣域經(jīng)濟(jì)發(fā)展的新格局下,“三農(nóng)”業(yè)務(wù)的發(fā)展方向和縣域支行的管理體制等問題是需要進(jìn)行深層次的思考,也是需要進(jìn)行戰(zhàn)略選擇的重大課題。中國農(nóng)業(yè)銀行內(nèi)蒙古分行營業(yè)部“三農(nóng)”業(yè)務(wù)是本篇論文的研究對象,通過對研究對象充分調(diào)研,文章闡述了中國農(nóng)業(yè)銀行內(nèi)蒙古分行營業(yè)部“三農(nóng)”業(yè)務(wù)發(fā)展現(xiàn)狀,對中國農(nóng)業(yè)銀行內(nèi)蒙古分行營業(yè)部“三農(nóng)”業(yè)務(wù)發(fā)展中存在的問題進(jìn)行了深入分析,并針對問題結(jié)合所學(xué)理論知識(shí)和工作經(jīng)驗(yàn),按照SWOT等分析法提出了中國農(nóng)業(yè)銀行內(nèi)蒙古分行營業(yè)部“三農(nóng)”業(yè)務(wù)發(fā)展的指導(dǎo)思想、目標(biāo)及原則,進(jìn)而提出了以優(yōu)化管理機(jī)制,構(gòu)建高效體系,完善渠道建設(shè);優(yōu)化營銷體系,調(diào)整客戶結(jié)構(gòu),提升營銷層次;夯實(shí)市場份額;完善考核機(jī)制,健全評(píng)價(jià)體系;加快創(chuàng)新產(chǎn)品,提升縣域市場競爭力;強(qiáng)化風(fēng)險(xiǎn)控制,實(shí)現(xiàn)可持續(xù)發(fā)展為措施的戰(zhàn)略實(shí)施措施。為中國農(nóng)業(yè)銀行內(nèi)蒙古分行營業(yè)部“三農(nóng)”業(yè)務(wù)的健康穩(wěn)步發(fā)展、市場競爭力的進(jìn)一步凝聚找到一條“新路”,同時(shí)也為該行適應(yīng)當(dāng)前縣域經(jīng)濟(jì)的快速發(fā)展提供了科學(xué)決策與參考。
[Abstract]:In recent years, with the national emphasis on rural finance is increasing, the resource investment is increasing, and the rural financial environment has been greatly improved. Because of the historical tradition and other reasons, the Agricultural Bank of China has a close relationship with the county economy. And one of the basic units of our national economy is the rural county economy. The county branch of Agricultural Bank is a typical representative of the rural financial institutions in our country, and it gives full play to the concentration of rural idle funds. To meet the value of rural credit demand. China is in the transformation of the rural financial system reform critical period, coinciding with the agricultural bank is also in the deep-water period of comprehensive reform. And agricultural bank in the rural counties distribution of a large number of institutions, personnel and financial assets. Visible, in the current national county economic development of a new pattern. The development direction of the "three rural" business and the management system of the county branch need to be considered at a deep level. Agricultural Bank of China Inner Mongolia branch business "three rural" business is the research object of this paper, through the full investigation of the research object. This paper expounds the present situation of the development of agriculture, rural areas and farmers business in Inner Mongolia Branch of Agricultural Bank of China, and analyzes the problems existing in the development of agriculture, rural areas and farmers business in Inner Mongolia Branch of Agricultural Bank of China. According to the analysis method of SWOT and so on, this paper puts forward the guiding ideology, objectives and principles of the development of the "three rural areas" business of the Inner Mongolia Branch of Agricultural Bank of China. Then it puts forward to optimize the management mechanism, to build an efficient system and to perfect the channel construction. Optimize the marketing system, adjust the customer structure, enhance the marketing level; Ramming up market share; Perfect the examination mechanism, perfect the evaluation system; Speed up the innovation of products, improve the competitiveness of the county market; Strengthen risk control, realize sustainable development as a measure of strategic implementation measures, for the Agricultural Bank of China Inner Mongolia Branch Business Department of the "San Nong" business healthy and steady development. The further agglomeration of market competitiveness provides a scientific decision and reference for the bank to adapt to the rapid development of county economy at the same time.
【學(xué)位授予單位】：內(nèi)蒙古財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F832.43

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