本文關鍵詞： AB公司 互聯(lián)網 環(huán)境分析 轉型困境　出處：《電子科技大學》2015年碩士論文　論文類型：學位論文

【摘要】：伴隨著互聯(lián)網技術的迅速發(fā)展,電子商務的興起,互聯(lián)網新經濟給傳統(tǒng)企業(yè)帶來的沖擊越來越大,勢必會引起傳統(tǒng)企業(yè)在生產流程、組織管理、營銷方式等各個方面的變革,這使得互聯(lián)網成為傳統(tǒng)企業(yè)轉型戰(zhàn)略中一個不得不考慮的重要因素。作為一個傳統(tǒng)的OEM制造廠商,如何在互聯(lián)網浪潮下實現(xiàn)轉型?AB公司在轉型中經歷了很多嘗試,尤其是進入電子商務領域后的嘗試,但轉型并不順利,遇到了一系列沒有預想到的困難與挫折。在挑戰(zhàn)進入消費者市場時嚴重缺乏消費者市場經驗,企業(yè)傳統(tǒng)思維力量的制約,“無形之手”讓轉型變得困難重重。在現(xiàn)今“互聯(lián)網+傳統(tǒng)行業(yè)”的背景下,類似AB公司的傳統(tǒng)企業(yè)在轉型過程中到底有哪些阻礙,針對這些阻礙又有什么解決方法。本文首先對企業(yè)轉型的外部環(huán)境掃描,掌握互聯(lián)網的發(fā)展特性以及行業(yè)的競爭情況,明確公司轉型的必要性：其次關注AB公司轉型中的企業(yè)內部的能力與資源,梳理出互聯(lián)網趨勢下戰(zhàn)略轉型過程中阻礙的因素,并詳細分解每個因素形成的原因及結果；最后在總結出轉型阻礙因素的基礎上的解決方法。本文從個別案例中提煉出傳統(tǒng)企業(yè)互聯(lián)網轉型的普遍困境,豐富傳統(tǒng)企業(yè)轉型的理論研究,并更好的指導公司的經營工作。
[Abstract]:With the rapid development of Internet technology and the rise of electronic commerce, the new economy of Internet has brought more and more impact to traditional enterprises, which is bound to cause traditional enterprises in the production process, organization and management. As a traditional OEM manufacturer, the Internet has become an important factor in the transformation strategy of traditional enterprises due to the changes in marketing methods and other aspects. How to realize the transformation under the tide of the Internet? AB Company has experienced a lot of attempts in the transformation, especially after entering the field of e-commerce, but the transformation is not smooth. Encountered a series of unexpected difficulties and setbacks. In the challenge of entering the consumer market, a serious lack of consumer market experience, the constraints of the traditional thinking power of enterprises. The "invisible hand" makes the transformation difficult. Under the background of "traditional Internet industry", what obstacles do the traditional enterprises like AB have in the process of transformation? In view of these obstacles and what are the solutions. Firstly, this paper scans the external environment of the transformation of enterprises, master the characteristics of the development of the Internet and the competition of the industry. Clear the necessity of corporate transformation: secondly, pay attention to the internal capabilities and resources of AB company transformation, combing out the obstacles in the process of strategic transformation under the trend of Internet. The causes and results of each factor are decomposed in detail. Finally, on the basis of summing up the obstacles to the transformation of the solution. This paper extracts from individual cases the traditional enterprise Internet transformation of the general dilemma, enrich the theoretical study of the transformation of traditional enterprises. And better guide the operation of the company.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272;F416.83

【參考文獻】

相關期刊論文 前1條

1 馬迎賢;資源依賴理論的發(fā)展和貢獻評析[J];甘肅社會科學;2005年01期

，

本文編號：1480427