本文關(guān)鍵詞： 茶葉 會展?fàn)I銷 品牌 價值　出處：《福建茶葉》2017年03期 　論文類型：期刊論文

【摘要】：作為茶葉會展經(jīng)濟(jì)發(fā)展的產(chǎn)物,茶葉會展?fàn)I銷對茶葉企業(yè)品牌建設(shè)具有非常重要的作用。雖然我國茶葉會展已經(jīng)形成一定規(guī)模,但是茶葉企業(yè)對展會營銷仍然存在一定程度的錯誤認(rèn)識,茶葉會展?fàn)I銷的品牌建設(shè)價值沒有得到充分體現(xiàn)。因此,茶葉企業(yè)必須樹立茶葉展會營銷品牌建設(shè)意識,創(chuàng)新展會營銷策略,提高營銷專業(yè)化水平,發(fā)揮茶葉展會營銷在品牌建設(shè)中的作用。
[Abstract]:As the product of the development of tea exhibition economy, the marketing of tea exhibition plays a very important role in the brand building of tea enterprises, although the tea exhibition in China has formed a certain scale. However, the tea enterprises still have a certain degree of erroneous understanding of exhibition marketing, the brand construction value of tea exhibition marketing has not been fully reflected. Tea enterprises must set up the consciousness of brand construction of tea exhibition marketing, innovate the marketing strategy of exhibition, improve the level of marketing specialization, and give play to the role of tea exhibition marketing in brand construction.
【作者單位】： 北京京北職業(yè)技術(shù)學(xué)院;
【分類號】：F713.83;F274;F721
【正文快照】： 茶葉會展作為會展經(jīng)濟(jì)的重要內(nèi)容,經(jīng)過30余年的發(fā)展,在我國已經(jīng)初具規(guī)模,并逐漸成為茶葉企業(yè)重要的商務(wù)平臺。尤其廣州國際茶葉博覽會、北京國際茶葉博覽會等大型茶葉展會的成功舉辦,更是讓很多茶葉企業(yè)認(rèn)識到會展?fàn)I銷對產(chǎn)品銷售和企業(yè)品牌建設(shè)的重要性。茶葉會展?fàn)I銷活動,不

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1 馬柏偉;;努力打造國際性的茶葉交易平臺[J];政策w，

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