本文關(guān)鍵詞： 卷煙非法流通 博弈 商品流通　出處：《河北地質(zhì)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：卷煙非法流通作為近年來(lái)行業(yè)內(nèi)違規(guī)經(jīng)營(yíng)的一種行為,擾亂了正常的市場(chǎng)秩序,違反了煙草專賣法律法規(guī),損害了國(guó)家和消費(fèi)者的合法利益。有必要對(duì)卷煙非法流通進(jìn)行深入的實(shí)際調(diào)研和理論研究,分析卷煙非法流通的關(guān)鍵因素,進(jìn)而提出科學(xué)的治理策略,實(shí)現(xiàn)卷煙非法流通的有效治理。本文以保定市煙草專賣局(公司)卷煙非法流通治理策略為研究對(duì)象,運(yùn)用商品流通和博弈理論,結(jié)合公司實(shí)際,對(duì)卷煙非法流通治理策略進(jìn)行了全面和深入的分析研究。論文首先設(shè)計(jì)了針對(duì)卷煙非法流通影響因素和治理措施的5級(jí)李克特測(cè)量量表調(diào)查問(wèn)卷,對(duì)了解市場(chǎng)情況的部分基層員工進(jìn)行調(diào)查。調(diào)查表明卷煙非法流通問(wèn)題的主要影響因素有當(dāng)?shù)刎浽赐斗挪呗�、不同市�?chǎng)卷煙價(jià)格價(jià)差、卷煙銷售大戶、當(dāng)?shù)鼐頍熓袌?chǎng)規(guī)范程度、當(dāng)?shù)厣虡I(yè)企業(yè)銷量任務(wù)是否合理、商業(yè)企業(yè)品牌培育能力、商業(yè)企業(yè)宣傳促銷力度、當(dāng)?shù)厥袌?chǎng)卷煙價(jià)格情況、商業(yè)企業(yè)領(lǐng)導(dǎo)對(duì)規(guī)范經(jīng)營(yíng)重視程度等。利用經(jīng)濟(jì)博弈理論進(jìn)一步分析了卷煙非法流通的原因,綜合煙草工業(yè)、商業(yè)、零售戶三者的利益關(guān)鍵點(diǎn),分析了在正常情況和卷煙非法流通情況下的各自策略,推導(dǎo)出最優(yōu)策略。最后根據(jù)卷煙流通各方的博弈結(jié)果,卷煙非法流通影響因素和治理措施分析,從國(guó)家局(任務(wù))、卷煙工業(yè)企業(yè)、商業(yè)企業(yè)營(yíng)銷工作、市場(chǎng)因素、專賣內(nèi)管因素、管理能力六個(gè)層面提出了卷煙非法流通的治理策略。本文創(chuàng)新之處體現(xiàn)在:一、基于博弈理論并結(jié)合實(shí)際調(diào)研對(duì)卷煙非法流通治理進(jìn)行研究,分析影響因素,制定治理策略。二、選取河北保定作為地市級(jí)研究代表,對(duì)河北保定卷煙非法流通影響因素和治理措施進(jìn)行了較為全面的分析,研究角度較為新穎。
[Abstract]:As a kind of illegal operation in recent years, the illegal circulation of cigarettes disturbs the normal market order and violates the laws and regulations of tobacco monopoly. Harm to the legitimate interests of the country and consumers. It is necessary to conduct in-depth practical and theoretical research on the illegal circulation of cigarettes, analyze the key factors of illegal circulation of cigarettes, and then put forward scientific management strategy. This paper takes the tobacco monopoly bureau (company) of Baoding City as the research object, applies the theory of commodity circulation and game, and combines the actual situation of the company. The control strategy of illegal circulation of cigarettes was analyzed and studied comprehensively and deeply. Firstly, the paper designed a 5-level Richter scale questionnaire for influencing factors and management measures of illegal circulation of cigarettes. The investigation shows that the main influencing factors of the illegal circulation of cigarettes are the local supply strategy, the price difference of cigarettes in different markets, and the large number of cigarette sales. The standard degree of the local cigarette market, the local commercial enterprise sales volume task is reasonable, the commercial enterprise brand cultivation ability, the commercial enterprise propaganda promotion strength, the local market cigarette price situation. Using the economic game theory, this paper further analyzes the reasons of the illegal circulation of cigarettes, and integrates the key points of the interests of tobacco industry, commercial and retail households. This paper analyzes the respective strategies under the normal situation and the situation of illegal circulation of cigarettes, and deduces the optimal strategy. Finally, according to the game results of the parties in the circulation of cigarettes, the factors affecting the illegal circulation of cigarettes and the treatment measures are analyzed. From the National Bureau (task, cigarette industry enterprises, commercial enterprises marketing work, market factors, exclusive internal management factors. The main innovations of this paper are as follows: first, based on the game theory and combined with the actual investigation to study the management of illegal circulation of cigarettes, and analyze the influencing factors. Secondly, Hebei Baoding is chosen as the representative of city level research, and the influencing factors and measures of illegal circulation of Hebei Baoding cigarette are analyzed comprehensively, and the research angle is novel.
【學(xué)位授予單位】：河北地質(zhì)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.8

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