本文關鍵詞：托名傳言:網(wǎng)絡代言體的興起與新箭垛式人物的建構　出處：《民族藝術》2017年04期 　論文類型：期刊論文

  更多相關文章： 謠言 網(wǎng)絡代言體 新箭垛式人物 扁平人物 托名傳言

【摘要】：網(wǎng)絡代言體可以被視為互聯(lián)網(wǎng)謠言的一種。它具有名人名言的形式,多由普通網(wǎng)民或營銷號編造,假托到某位有較大社會影響的人物名下;偽名言的堆砌同時將名人變成了新箭垛式人物。代言體能夠流行,與網(wǎng)民大眾的表述欲望有關,也與互聯(lián)網(wǎng)的文化生態(tài)和網(wǎng)民的知識結構相關。網(wǎng)民采取各種策略來編造名人語錄,使其從內(nèi)容指向和語言形式上切合名人的公共形象。代言體的生產(chǎn)過程也是新箭垛式人物堆壘的過程,兩者在類型與風格上也有著鮮明的對應關系。與傾向于"圓形人物"的傳統(tǒng)箭垛式人物相比,新箭垛式人物呈現(xiàn)出"扁平人物"的特性。網(wǎng)絡代言體具有鮮明的辨識度,箭垛式人物的"扁平度"成為我們辨別名人名言真?zhèn)蔚闹匾獏⒖枷怠?br/>[Abstract]:Internet endorsements can be regarded as a form of Internet rumors. It has the form of famous quotes, mostly fabricated by ordinary Internet users or marketing numbers, false to a person with greater social influence in the name of; False famous words stacked at the same time will become a new Arrow stacked figures. Endorsements can be popular with the Internet public expression desire. It is also related to the cultural ecology of the Internet and the knowledge structure of the netizens. Netizens take various strategies to fabricate the quotations of celebrities. The production process of the endorsements is also the process of the new arrow-stacked characters. There is also a distinct correspondence between the two types and styles, compared with the traditional arrow-stacked characters, which tend to be "round characters". The new Arrow stacking characters show the characteristics of "flat characters". The network endorsements have a distinct degree of recognition, and the "flat degree" of Arrow stacking characters becomes an important reference system for us to distinguish the true and false famous quotes.
【作者單位】： 中國社會科學院文學研究所;
【分類號】：G122
【正文快照】： 2102年2月17日,一位騰訊微博用戶發(fā)了一則“白巖松語錄”: 白巖松:當世上所有人都把欲望當理想,把世故當成熟,把麻木當深沉,把怯懦當穩(wěn)健,把油滑當智慧,那只能說這個社會的底線已被擊穿,所以你們沒有資格說我的勇敢是莽撞,執(zhí)著是偏激,求真是無知,激情是幼稚。當那些兜售社會，

本文編號：1422018