本文關(guān)鍵詞：論螞蟻效應(yīng)與數(shù)字經(jīng)濟(jì)——對(duì)羊群效應(yīng)否命題的分析與應(yīng)用　出處：《經(jīng)濟(jì)學(xué)家》2017年04期 　論文類型：期刊論文

  更多相關(guān)文章： 螞蟻效應(yīng) 羊群效應(yīng) 群體理性 群體智能 數(shù)字經(jīng)濟(jì)

【摘要】：個(gè)體理性與群體理性的關(guān)系,是行為經(jīng)濟(jì)學(xué)研究的一個(gè)焦點(diǎn)問(wèn)題。文章提出并論述了螞蟻效應(yīng),指出社會(huì)化群體中的個(gè)體無(wú)理性可以形成群體理性。螞蟻社群由螞蟻個(gè)體及其信息素、簡(jiǎn)單規(guī)則和有限空間構(gòu)成,螞蟻效應(yīng)則表現(xiàn)為基于個(gè)體簡(jiǎn)單行為的交互作用所構(gòu)建出的群體聚類、群體智能與群體意志。文章分析了個(gè)體理性與群體理性的思辨關(guān)系,對(duì)個(gè)體理性形成群體無(wú)理性的羊群效應(yīng)進(jìn)行了基于生態(tài)理性的反向思考,指出螞蟻效應(yīng)是羊群效應(yīng)的否命題。文章給出了螞蟻效應(yīng)的基本原理,系統(tǒng)闡釋了螞蟻效應(yīng)的分析框架,并從行為經(jīng)濟(jì)學(xué)角度進(jìn)行了形式證明。最后分析了網(wǎng)絡(luò)營(yíng)銷、共享經(jīng)濟(jì)、社交平臺(tái)等數(shù)字經(jīng)濟(jì)下螞蟻效應(yīng)的若干具體表現(xiàn)形態(tài)和作用形式,指出螞蟻效應(yīng)可能產(chǎn)生群體理性跨界與社會(huì)思潮失控等問(wèn)題,并給出了對(duì)策建議和未來(lái)研究方向。
[Abstract]:The relationship between individual rationality and collective rationality, is a research focus in behavioral economics. The paper puts forward and discusses the effect of ants, pointed out that the individual irrational social groups can be formed by the ants. The ants community group rational individual and pheromone, simple rules and limited space, ant effect showed group clustering the interaction of individual behavior based on the simple construct, swarm intelligence and the group will. This paper analyzes the speculative relationship between individual rationality and collective rationality, individual rationality to form the group without rational herding in the reverse thinking of ecological rationality based on ant herding effect is pointed out. The article gives the basic proposition the principle of ant effect, explains the framework of ant effect, and the form of proof from the perspective of behavioral economics. Finally analyzed the network marketing, Co Some specific forms and forms of ant effect under the digital economy such as economy, social platform and so on are pointed out. It is pointed out that ant effect may lead to problems such as group rationality transboundary and social ideological losing control. Finally, countermeasures and suggestions and future research directions are given.

【作者單位】： 中國(guó)人民大學(xué)發(fā)展中國(guó)家經(jīng)濟(jì)研究中心;麻省理工學(xué)院社會(huì)科技研究中心;陜西科技大學(xué);
【分類號(hào)】：F49
【正文快照】： 一、問(wèn)題的提出個(gè)體理性與集體理性之間的關(guān)系,是行為經(jīng)濟(jì)學(xué)、行為金融學(xué)、博弈論等經(jīng)濟(jì)學(xué)科的重要研究范疇。從仿生學(xué)或者生態(tài)理性角度研究人類社會(huì)個(gè)體與群體之間行為關(guān)系比較知名的應(yīng)該是羊群效應(yīng)(Herd Effect),其核心觀點(diǎn)是個(gè)體理性會(huì)因?yàn)閺谋娦袨樾纬扇后w無(wú)理性。對(duì)從眾

【相似文獻(xiàn)】

相關(guān)期刊論文 前2條

1 陳福集;黃江玲;;基于演化博弈的網(wǎng)絡(luò)輿情傳播的羊群效應(yīng)研究[J];情報(bào)雜志;2013年10期

2 ;[J];;年期

相關(guān)重要報(bào)紙文章 前1條

1 劉磊;軟件業(yè)的“羊群效應(yīng)”[N];中國(guó)計(jì)算機(jī)報(bào);2004年

，

本文編號(hào)：1413282