發(fā)布時間：2018-01-06 21:17

  本文關(guān)鍵詞：萬創(chuàng)科技環(huán)保建材跨境電商項目計劃書　出處：《鄭州大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 環(huán)保建材 國際貿(mào)易 鋁深加工 跨境電商

【摘要】：2014年9月,中國最大的互聯(lián)網(wǎng)公司阿里巴巴在美國紐交所上市,2015年總理政府工作報告中重申推動大眾創(chuàng)業(yè)萬眾創(chuàng)新的政府工作計劃,同時提出“互聯(lián)網(wǎng)+”的行動計劃,旨在推動移動互聯(lián)網(wǎng)、云計算、大數(shù)據(jù)、物聯(lián)網(wǎng)等與現(xiàn)代制造業(yè)的結(jié)合。建筑材料的更新迭代在近一個世紀(jì)發(fā)生著巨大變化,原材料的應(yīng)用的多種組合層出不窮,但是人類社會文明發(fā)展的需要總引導(dǎo)著新型材料的不斷問世,環(huán)保、健康、可持續(xù)、社會價值等概念日漸被供需雙方所接受。萬創(chuàng)環(huán)保科技所主打的新型環(huán)保鋁合金建材正是這一個十年二十年市場需要的主流產(chǎn)品,借助得天獨(dú)厚的中原區(qū)域產(chǎn)業(yè)優(yōu)勢,搭上互聯(lián)網(wǎng)+實體企業(yè)的順風(fēng)車,著手展開新型環(huán)保建材跨境電商貿(mào)易項目。本文從實際出發(fā),結(jié)合創(chuàng)業(yè)者并不豐富的實際社會工作經(jīng)驗以及學(xué)習(xí)的理論所得結(jié)合可利用的優(yōu)勢資源。首先,厘清了項目的整體規(guī)劃,制定了組織架構(gòu),確定了項目的盈利模式;其次,深入分析了市場供求關(guān)系,結(jié)合貿(mào)易政策、產(chǎn)品屬性和自身的核心競爭力,對項目進(jìn)行了供需分析;再次,根據(jù)工商管理專業(yè)市場營銷學(xué)的理論知識,初步制定了適合萬創(chuàng)科技當(dāng)前現(xiàn)狀的營銷策略,即競爭策略、展會策略、網(wǎng)絡(luò)營銷策略、行業(yè)合作策略;然后,通過一系列的財務(wù)數(shù)據(jù),對公司的市場收益率、現(xiàn)金流等指標(biāo)進(jìn)行分析;最后,從投資學(xué)角度,對項目做出詳細(xì)的風(fēng)險評價,并做出了四年的運(yùn)營規(guī)劃。建筑結(jié)構(gòu)形式從秦磚漢瓦發(fā)展到現(xiàn)在的智能制造裝配式住宅經(jīng)歷了數(shù)千年的變化,而這種變化隨著時代的發(fā)展日漸加速。建筑材料因其產(chǎn)品屬性的特殊,是電子商務(wù)大規(guī)模滲透的較晚領(lǐng)域,隨著國際物流體系的成熟,中國作為世界制造大國,建材的銷售必然以不可逆轉(zhuǎn)的趨勢風(fēng)靡全球建材市場。萬創(chuàng)科技新型環(huán)保建材跨境電商項目正是利用互聯(lián)網(wǎng)為生存土壤進(jìn)行國際貿(mào)易,裝配式概念的提出和生產(chǎn)技術(shù)的支持使得人們印象中笨大粗的建筑材料越來越模塊化標(biāo)準(zhǔn)化和流通化。全球大部分地區(qū)正處于建設(shè)發(fā)展的黃金時期,對新型材料和模式的需求旺盛,從谷歌搜索和阿里巴巴的數(shù)據(jù)管家中可以看出南北美、歐洲、非洲對新型建材有持續(xù)增長的市場需求。更大的市場范圍和更加開放的平臺使得競爭也更加激烈,所以雖然市場廣袤,但是也是道阻且長。
[Abstract]:In September 2014, Alibaba, China's largest Internet company, listed on the New York Stock Exchange. In his 2015 government work report, the prime minister reiterated the government's work plan to promote innovation in mass entrepreneurship. At the same time put forward the "Internet" action plan, aimed at promoting the mobile Internet, cloud computing, big data. The combination of the Internet of things and the modern manufacturing industry. The renewal iteration of building materials has undergone tremendous changes in the last century, the application of raw materials of a variety of combinations emerge in endlessly. However, the need for the development of human civilization has always led to the continuous emergence of new materials, environmental protection, health, sustainable. The concept of social value is increasingly accepted by both supply and demand. The new environmental protection aluminum alloy building materials mainly by Wanchang Environmental Technology is the mainstream product that the market needs in this decade and twenty years. By virtue of the unique advantages of the Central Plains regional industry, taking advantage of the Internet entity enterprises, start to launch a new type of environmental protection building materials cross-border e-commerce trade project. This paper starts from the reality. Combined with entrepreneurs' actual social work experience and learning theory to combine the available resources. First, the overall planning of the project has been clarified, and the organizational structure has been formulated. Determine the profit model of the project; Secondly, it deeply analyzes the relationship between supply and demand in the market, combining with the trade policy, product attributes and its core competitiveness, and analyzes the supply and demand of the project. Thirdly, according to the theoretical knowledge of the marketing of business administration, the author makes a preliminary marketing strategy suitable for the current situation of Wanchang Technology, that is, competition strategy, exhibition strategy, network marketing strategy, industry cooperation strategy; Then, through a series of financial data, the market rate of return, cash flow and other indicators of the company are analyzed. Finally, from the point of view of investment, the detailed risk evaluation of the project is made. And made four years of operational planning. The architectural structure form from Qin brick and Han tiles to the current intelligent manufacturing assembly housing experienced thousands of years of change. With the development of the times, building materials, because of the special properties of its products, is a late field of e-commerce large-scale penetration. With the maturity of the international logistics system, China is a major manufacturing country in the world. The sales of building materials will inevitably become popular in the global building materials market with an irreversible trend. It is precisely the use of the Internet to carry out international trade on the Internet as the survival soil for cross-border e-commerce projects of innovative environmental protection building materials. The concept of assembly and the support of production technology make people think that the bulky building materials are becoming more and more modular standardization and circulation. Most of the world is in the golden period of construction and development. Demand for new materials and models is strong, as can be seen from Google search and Alibaba's data butler. Africa has a growing market for new building materials. Greater market scope and more open platforms make competition more intense, so the market is vast, but it is also a barrier and a long one.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F426.92

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 振亞;環(huán)保建材風(fēng)靡全球[J];建材工業(yè)信息;2001年04期

2 李清林;環(huán)保建材就等于健康建材嗎?[J];廣東建材;2001年05期

3 尚豹;;環(huán)保建材將成消費(fèi)方向[J];全國商情(綜合版);2001年Z1期

4 ;環(huán)保建材不環(huán)保 證書產(chǎn)品全假冒[J];中國建材;2002年07期

5 徐美君;青海鼓勵生產(chǎn)環(huán)保建材[J];建材工業(yè)信息;2003年11期

6 秋梅;美國耐久和環(huán)保建材受寵[J];建材工業(yè)信息;2004年05期

7 任鵬;;濟(jì)南環(huán)保建材看好不“看座”[J];磚瓦世界;2005年08期

8 雪;;北京市征集奧運(yùn)工程綠色環(huán)保建材應(yīng)用示范實例工作啟動[J];新型建筑材料;2009年01期

9 ;“環(huán)保建材”首入政府工作報告[J];建筑砌塊與砌塊建筑;2012年02期

10 ;日趨流行的九種環(huán)保建材[J];全國建設(shè)市場信息;1996年08期

相關(guān)會議論文 前1條

1 郭向永;鄭朋軍;賈成偉;;淺析建筑材料的環(huán)保問題[A];河南省土木建筑學(xué)會2009年學(xué)術(shù)年會論文集[C];2009年

相關(guān)重要報紙文章 前10條

1 潘春華 賀亮;江蘇百瑞吉為環(huán)保建材添彩[N];中國建材報;2014年

2 張俊良;開發(fā)商為何對環(huán)保建材“不感冒”[N];中國房地產(chǎn)報;2004年

3 駐天津記者 郭關(guān)朝 通訊員 陳祥雨 呂浩陽;天津環(huán)保建材發(fā)展后勁足[N];中國建材報;2007年

4 記者　王明杰;廢灰渣制出環(huán)保建材[N];福建日報;2006年

5 記者　 時玉田;新型環(huán)保建材研發(fā)生產(chǎn)[N];萊蕪日報;2006年

6 通訊員 鄭偉　袁瑋 記者 劉穎;粉煤灰“變身”環(huán)保建材[N];天津日報;2008年

7 孝黎;北京市征集奧運(yùn)工程綠色環(huán)保建材示范實例工作啟動[N];中國建材報;2008年

8 記者 殷元元;我市節(jié)能環(huán)保建材使用率走在全省前列[N];黃山日報;2009年

9 記者 宮玉忠;新型節(jié)能環(huán)保建材項目建成投產(chǎn)[N];黑河日報;2010年

10 鄒平飛　王能力;高電子環(huán)保建材項目落戶廬山區(qū)[N];九江日報;2011年

相關(guān)碩士學(xué)位論文 前2條

1 劉艷昭;A公司環(huán)保建材產(chǎn)品營銷策略研究[D];北京交通大學(xué);2013年

2 姜旭;環(huán)保建材企業(yè)在線辦公自動化系統(tǒng)的設(shè)計與實現(xiàn)[D];電子科技大學(xué);2013年

，

本文編號：1389560