發(fā)布時(shí)間：2018-01-05 19:37

  本文關(guān)鍵詞：A公司國(guó)際化經(jīng)營(yíng)戰(zhàn)略研究　出處：《鄭州大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： “一帶一路” 中小民營(yíng)企業(yè) 國(guó)際化經(jīng)營(yíng)戰(zhàn)略

【摘要】：在中國(guó)加入WTO和經(jīng)濟(jì)發(fā)展逐漸進(jìn)入“新常態(tài)”的大環(huán)境下,中央政府號(hào)召中國(guó)企業(yè)要“走出去”,特別是“一帶一路”偉大戰(zhàn)略構(gòu)想的提出,極大地支持和鼓舞了中國(guó)企業(yè)艦隊(duì)開拓國(guó)際市場(chǎng)。面對(duì)這樣的歷史機(jī)遇,大多數(shù)缺乏人才和資金優(yōu)勢(shì)的中小民營(yíng)企業(yè)也加入到國(guó)際化行列,尋求出口和海外投資,然而,國(guó)際市場(chǎng)風(fēng)云變幻,期間的風(fēng)險(xiǎn)可想而知。本文選取A公司這樣一家極其普通的機(jī)械制造類小型民營(yíng)企業(yè)作為研究對(duì)象,以其國(guó)際化經(jīng)營(yíng)戰(zhàn)略為主線,分公司層戰(zhàn)略和業(yè)務(wù)層戰(zhàn)略兩個(gè)層次、從外部環(huán)境和內(nèi)部環(huán)境兩個(gè)角度對(duì)A公司國(guó)際化發(fā)展歷程中的各個(gè)階段進(jìn)行深入剖析,總結(jié)經(jīng)驗(yàn)教訓(xùn),以期為其它中小民營(yíng)企業(yè)解決國(guó)際化經(jīng)營(yíng)過(guò)程中所可能要面臨的普遍性問(wèn)題、降低“走出去”的試錯(cuò)成本和在國(guó)際化浪潮中翻船的風(fēng)險(xiǎn)提供參考和借鑒作用。本文從戰(zhàn)略管理的角度針對(duì)A公司十幾年國(guó)際化發(fā)展的歷程進(jìn)行了詳細(xì)的分析,最終得出結(jié)論認(rèn)為國(guó)際化是現(xiàn)代企業(yè)發(fā)展的必然趨勢(shì),也是世界經(jīng)濟(jì)全球化的客觀要求,在第二次工業(yè)革命中落后了的中國(guó)應(yīng)該抓住這個(gè)歷史機(jī)遇,中國(guó)企業(yè)應(yīng)該盡早做好人才儲(chǔ)備和管理體系建設(shè),緊扣所處行業(yè)特點(diǎn),從產(chǎn)品、市場(chǎng)、價(jià)格和營(yíng)銷等方面認(rèn)真分析,采取恰當(dāng)?shù)慕?jīng)營(yíng)戰(zhàn)略。其次,現(xiàn)代企業(yè)競(jìng)爭(zhēng)是真?zhèn)�產(chǎn)業(yè)鏈的競(jìng)爭(zhēng),中國(guó)各種所有制企業(yè)必須齊心協(xié)力、響應(yīng)政府的號(hào)召,組團(tuán)出海,在世界經(jīng)濟(jì)舞臺(tái)上創(chuàng)造出中國(guó)品牌艦隊(duì)的輝煌,同時(shí)為營(yíng)造完整的國(guó)民經(jīng)濟(jì)配套體系貢獻(xiàn)力量。中國(guó)改革開放的步伐會(huì)越邁越大,中國(guó)民營(yíng)企業(yè)發(fā)展的春天已經(jīng)到來(lái)經(jīng)濟(jì)全球化是世界的大勢(shì)所趨,任何現(xiàn)實(shí)的困難和挫折都擋不住求真務(wù)實(shí)的中國(guó)企業(yè)家前進(jìn)的步伐,A公司已用自己的親身經(jīng)歷印證了這一點(diǎn),也為其它中心民營(yíng)企業(yè)樹立了榜樣。
[Abstract]:In Chinese joining WTO and economic development has gradually entered a "new normal" environment, the central government called on Chinese enterprises to "go out", especially the "put forward The Belt and Road" great strategic vision, greatly supported and encouraged the enterprises to develop the international market. China fleet of this historical opportunity, small and medium private most companies lack the advantages of talents and funds also joined the ranks of internationalization, for exports and overseas investment, however, during the international market amidst the winds of change, as can be imagined. This paper selects A company risk such an extremely ordinary machinery manufacturing small and medium-sized private enterprises as the research object, with its internationalization strategy as the main line, two levels of the company strategy and business strategy, from the two aspects of internal and external environment of A company's internationalization development of each stage in the course of in-depth analysis, summarized by Lessons, in order to other small and medium-sized private enterprises to solve the common problems which may be confronted with the internationalization process, reduce the "going out" the cost of trial and error and capsized in the wave of international risk and provide reference. This paper gives a detailed analysis for the development of the internationalization course of ten years of A company from strategic management the angle, finally concludes that internationalization is the inevitable trend of the development of modern enterprises, and it is also the objective requirement of economic globalization in the world, behind the second industrial revolution in China should seize this historic opportunity, China enterprises should as soon as possible and reserve management system construction personnel, according to which the characteristics of the industry, from the product market. The price and marketing and other aspects of a careful analysis, take appropriate management strategy. Secondly, the modern enterprise competition is a competition of industrial chain, Chinese various kinds of ownership The enterprise must work together to respond to the government's call, group of sea, create brilliant Chinese brand fleet in the world economic arena, at the same time to create and contribute to the complete system of national economy. China supporting the pace of reform and opening up will be bigger, the development of private enterprises China has come the spring of the world economic globalization is represent the general trend, any the real difficulties and setbacks are unstoppable, pragmatic China entrepreneur pace, A company has used his personal experience to prove this point, but also set an example for other central enterprises.

【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.4

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