本文關(guān)鍵詞：新常態(tài)下中國(guó)家電制造企業(yè)的出口創(chuàng)新發(fā)展研究　出處：《南京理工大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 新常態(tài) 家電制造企業(yè) 出口創(chuàng)新 創(chuàng)新生態(tài)系統(tǒng) 出口創(chuàng)新度

【摘要】：改革開放以來,經(jīng)過三十多年的發(fā)展,中國(guó)家電產(chǎn)業(yè)取得了顯著的發(fā)展和進(jìn)步。目前中國(guó)已經(jīng)成為全球家電的制造中心和供給中心,占據(jù)70%的產(chǎn)能。近年來由于受到傳統(tǒng)比較優(yōu)勢(shì)減弱和全球經(jīng)濟(jì)復(fù)蘇乏力的影響,中國(guó)家電出口態(tài)勢(shì)疲弱,家電出口進(jìn)入了中低速增長(zhǎng)、貿(mào)易摩擦加劇以及對(duì)創(chuàng)新高要求的外貿(mào)新常態(tài)階段。家電制造企業(yè)亟待出口創(chuàng)新發(fā)展,整合全球的創(chuàng)新資源,拓展新的競(jìng)爭(zhēng)優(yōu)勢(shì),提升國(guó)際競(jìng)爭(zhēng)力,扭轉(zhuǎn)家電出口低迷的局面。本文的研究主題是新常態(tài)下中國(guó)家電制造企業(yè)的出口創(chuàng)新發(fā)展,家電制造企業(yè)出口創(chuàng)新度的測(cè)量是重點(diǎn)討論的內(nèi)容。本文從新常態(tài)下中國(guó)家電出口創(chuàng)新的基本情況出發(fā),首先分析了中國(guó)家電制造企業(yè)出口創(chuàng)新存在的問題;其次在對(duì)影響家電制造企業(yè)出口創(chuàng)新的主要因素探討的基礎(chǔ)上,構(gòu)建了家電制造企業(yè)的出口創(chuàng)新生態(tài)系統(tǒng),主要包括核心層和外圍層兩部分內(nèi)容,以此來全面系統(tǒng)地探討中國(guó)家電制造企業(yè)的出口創(chuàng)新發(fā)展;此外,文章進(jìn)一步構(gòu)建了創(chuàng)新度測(cè)量指標(biāo)體系,運(yùn)用模糊積分法來綜合測(cè)度家電制造企業(yè)的出口創(chuàng)新度,并實(shí)證檢驗(yàn)了海爾、美的和格力三家企業(yè)的出口創(chuàng)新度。最后,本文進(jìn)一步對(duì)中國(guó)家電制造企業(yè)出口創(chuàng)新發(fā)展的建議進(jìn)行了討論。結(jié)合理論分析和實(shí)證檢驗(yàn),本文的研究表明,中國(guó)家電制造企業(yè)的出口創(chuàng)新可以分為核心層和外圍層兩個(gè)層次來進(jìn)行。其中核心層出口創(chuàng)新可以圍繞用戶個(gè)性化需求進(jìn)行產(chǎn)品創(chuàng)新、商業(yè)模式創(chuàng)新以及國(guó)際營(yíng)銷創(chuàng)新;外圍層出口創(chuàng)新則可以側(cè)重"互聯(lián)網(wǎng)+產(chǎn)業(yè)鏈金融"和行業(yè)協(xié)會(huì)的全面發(fā)展,以及創(chuàng)新基礎(chǔ)設(shè)施、創(chuàng)新環(huán)境和政策措施等方面的完善,為家電制造企業(yè)提供創(chuàng)新支持。只有創(chuàng)新生態(tài)系統(tǒng)中各個(gè)要素共同創(chuàng)新、聯(lián)合互動(dòng),才能推進(jìn)家電制造企業(yè)出口創(chuàng)新發(fā)展,并最終實(shí)現(xiàn)整個(gè)系統(tǒng)的利益最大化。
[Abstract]:Since the reform and opening up, after thirty years of development, China appliance industry has achieved remarkable development and progress. At present, Chinese has become a global manufacturing center of home appliances and supply center, occupy 70% of the capacity. In recent years, due to the impact of weakening traditional comparative advantage and the global economic recovery is weak, weak trend China appliance exports, exports of home appliances entered in a low growth, trade friction and high requirement for innovation of foreign trade new normal stage. Electric appliance manufacturing enterprises to export innovation and development, integration of global innovation resources, develop new competitive advantage, enhance international competitiveness, reverse home appliances export downturn situation. The theme of this thesis is the innovation and development of export China appliance manufacturing enterprises under the new normal, household appliance manufacturing enterprises export measurement the degree of innovation is the focus of discussion. This article from the new normal Chinese appliances export innovation Based on the basic situation, first analyzes the Chinese appliance manufacturing enterprises export innovation problems; secondly based on the main factors affecting the household appliance manufacturing enterprises export innovation on the construction of the export innovation ecosystem of home appliances manufacturing enterprises, mainly including the core layer and the outer layer of two parts, in order to comprehensively explore the export the innovation and development of China appliance manufacturing enterprises; in addition, the article further constructs innovation measurement index system, using fuzzy integral method to measure electric appliance manufacturing enterprises export innovation degree, and examines the Haier, Midea and GREE three companies export innovation. Finally, the suggestions for further innovation and development of manufacturing enterprises export Chinese appliances are discussed. Combined with theoretical analysis and empirical test, this study shows that the China appliance manufacturing enterprises can export a new Divided into two levels, the core layer and the outer layer of the core layer. The export innovation can carry out product innovation around the needs of individual users, business model innovation and the innovation of international marketing; the outer layer can export innovation focus on "Comprehensive Development Association financial" Internet plus industry chain and industry, innovation and infrastructure improvement innovation environment and policy measures, for household appliance manufacturing enterprises to provide support for innovation. Only the various elements of innovation ecosystem together to promote innovation, joint interaction, home appliance manufacturing enterprises export innovation and development, and ultimately realize the maximization of the interests of the whole system.

【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.6;F752.62

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