【摘要】：知識(shí)是企業(yè)唯一獨(dú)特的資源,知識(shí)資本是企業(yè)未來發(fā)展的關(guān)鍵,它將逐步取代傳統(tǒng)資本的核心地位,成為企業(yè)生存發(fā)展、獲得競(jìng)爭(zhēng)力的最重要資本,知識(shí)資本作為企業(yè)的核心要素已經(jīng)形成共識(shí),很多企業(yè)已將知識(shí)資本的獲取與積累作為長(zhǎng)遠(yuǎn)發(fā)展的一種手段,并購(gòu)是獲取經(jīng)營(yíng)需要但自身不具備的知識(shí)資本的有效方式。本文研究了優(yōu)酷并購(gòu)?fù)炼拱咐械闹R(shí)資本獲取策略,認(rèn)為案例中的知識(shí)資本獲取是一個(gè)過程,分為四個(gè)階段,即知識(shí)資本的識(shí)別、知識(shí)資本的轉(zhuǎn)移、知識(shí)資本的整合及知識(shí)資本的利用,文章對(duì)案例中知識(shí)資本獲取的四個(gè)階段所采取的獲取措施作了詳細(xì)的分析,分別分析每一個(gè)階段采取措施的有效性,研究表明,案例中的知識(shí)資本獲取策略是有效的,優(yōu)酷土豆公司的知識(shí)資本價(jià)值得到較大的提升�；诖�,本文得出并購(gòu)中知識(shí)資本獲取的啟示,即并購(gòu)前后,在知識(shí)資本獲取的各個(gè)階段,對(duì)人力資本、組織資本、知識(shí)產(chǎn)權(quán)資本和市場(chǎng)資本都應(yīng)該做好盡職調(diào)查,針對(duì)每一類知識(shí)資本的特點(diǎn)采取措施才能獲得知識(shí)資本。
[Abstract]:Knowledge is the only unique resource of the enterprise. Knowledge capital is the key to the future development of the enterprise. It will gradually replace the core position of the traditional capital and become the most important capital for the survival and development of the enterprise and the acquisition of competitiveness. Knowledge capital, as the core element of enterprises, has formed a consensus. Many enterprises have taken the acquisition and accumulation of knowledge capital as a means of long-term development. M & A is an effective way to acquire knowledge capital that business needs but not own. This paper studies the acquisition strategy of knowledge capital in Tudou case of Youku M & A, and thinks that the acquisition of knowledge capital in the case is a process, which is divided into four stages: the identification of knowledge capital and the transfer of knowledge capital. On the integration of knowledge capital and the utilization of knowledge capital, this paper makes a detailed analysis of the acquisition measures taken in the four stages of knowledge capital acquisition in the case, and analyzes the effectiveness of the measures taken in each stage respectively. The acquisition strategy of knowledge capital in the case is effective, and the value of knowledge capital of Youku Tudou Company has been greatly improved. Based on this, this paper draws the enlightenment of acquisition of knowledge capital in M & A, that is, before and after the acquisition of knowledge capital, human capital, organizational capital, intellectual property capital and market capital should do a good job of due diligence in each stage of acquisition of knowledge capital. According to the characteristics of each type of knowledge capital, measures can be taken to obtain the knowledge capital.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F49;F271;F272

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本文編號(hào)：2470449