【摘要】：沈陽移動(dòng)WLAN網(wǎng)絡(luò)的業(yè)務(wù)發(fā)展已成為沈陽移動(dòng)各項(xiàng)業(yè)務(wù)中的重點(diǎn),WLAN業(yè)務(wù)如何能保證持續(xù)發(fā)展和業(yè)務(wù)增長(zhǎng)是各電信公司研究熱點(diǎn)之一。根據(jù)沈陽移動(dòng)的發(fā)展規(guī)劃,WLAN網(wǎng)絡(luò)作為熱點(diǎn)地區(qū)的主要承載方式,分流2G/3G網(wǎng)絡(luò)的承載壓力,以滿足用戶網(wǎng)速需求。隨著熱點(diǎn)地區(qū)數(shù)量的大幅增加,沈陽移動(dòng)也面臨wLAN業(yè)務(wù)發(fā)展帶來的眾多問題。本文通過數(shù)據(jù)說話、發(fā)展策略等相關(guān)理論研究,結(jié)合沈陽移動(dòng)公司及沈陽地區(qū)的實(shí)際,進(jìn)行WLAN業(yè)務(wù)發(fā)展策略研究,為沈陽移動(dòng)公司建設(shè)“無線城市”、“智慧城市”提供參考,選題具有較大實(shí)踐價(jià)值和理論研究意義。本文所做的主要工作如下： 首先,本文綜述了國內(nèi)外WLAN的研究現(xiàn)狀,闡述了研究目標(biāo)及研究方法；概述了WLAN網(wǎng)絡(luò)的相關(guān)理論、WLAN的技術(shù)發(fā)展及WLAN網(wǎng)絡(luò)應(yīng)用；研究了著名國外運(yùn)營(yíng)商的WLAN業(yè)務(wù)發(fā)展策略； 其次,對(duì)沈陽移動(dòng)公司W(wǎng)LAN業(yè)務(wù)發(fā)展存在的問題進(jìn)行詳細(xì)分析,找出問題存在的原因,其中包括：WLAN存在的技術(shù)問題,業(yè)務(wù)營(yíng)銷問題,業(yè)務(wù)拓展問題等,對(duì)沈陽移動(dòng)WLAN業(yè)務(wù)發(fā)展進(jìn)行SWOT分析； 最后,在上述各章節(jié)的基礎(chǔ)上,研究制定了沈陽移動(dòng)公司W(wǎng)LAN業(yè)務(wù)發(fā)展策略。其中包括：論述了WLAN業(yè)務(wù)的發(fā)展目標(biāo)和指導(dǎo)思想,歸納提煉了WLAN市場(chǎng)定位、業(yè)務(wù)形式、運(yùn)營(yíng)模式、市場(chǎng)營(yíng)銷與增值業(yè)務(wù)策略；針對(duì)WLAN網(wǎng)絡(luò)的網(wǎng)速、容量及穿透力等問題,提出新技術(shù)、新產(chǎn)品的應(yīng)用,網(wǎng)絡(luò)優(yōu)化及四網(wǎng)協(xié)同發(fā)展等策略；在經(jīng)營(yíng)策略方面,提出了流量經(jīng)營(yíng)策略、用戶發(fā)展策略、資費(fèi)靈活及業(yè)務(wù)拓展策略。
[Abstract]:The development of Shenyang Mobile WLAN network has become one of the key issues in Shenyang Mobile. How to ensure the continuous development and service growth of Shenyang Mobile has become one of the research hotspots of telecom companies. According to the development plan of Shenyang Mobile, the 2G/3G network is regarded as the main bearing mode in the hot area, and the load carrying pressure of the 2G/3G network is divided to meet the demand of the user's network speed. With the increase of the number of hot spots, Shenyang Mobile also faces many problems brought by the development of wLAN services. In this paper, through the data speaking, development strategy and other related theoretical research, combined with Shenyang Mobile Company and Shenyang area of the actual situation, WLAN business development strategy research, for Shenyang Mobile Company to build a "wireless city", "smart city" to provide a reference, The selection of topics has great practical value and theoretical significance. The main work of this paper is as follows: firstly, this paper summarizes the current research situation of WLAN at home and abroad, describes the research objectives and methods, summarizes the related theories of WLAN network and the technical development of WLAN network and the application of WLAN network. The development strategy of WLAN service of famous foreign operators is studied. Secondly, the problems existing in the development of WLAN service of Shenyang Mobile Company are analyzed in detail to find out the causes of the problems, including the technical problems existing in the WLAN service of Shenyang Mobile Company. The SWOT analysis of Shenyang Mobile's WLAN business development is carried out on the basis of business marketing and business development issues. Finally, based on the above chapters, the WLAN business development strategy of Shenyang Mobile Company is studied and formulated. Including: discussed the development goal and guiding ideology of WLAN service, summarized and refined the WLAN market positioning, service form, operation mode, marketing and value-added service strategy, aimed at the network speed, capacity and penetration of WLAN network, etc. The strategies of new technology, application of new products, network optimization and cooperative development of four networks are put forward, and in the aspect of management strategy, flow management strategy, user development strategy, tariff flexibility and business expansion strategy are put forward.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F626.12

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本文編號(hào)：2209077