基于移動SNS的媒介特質(zhì)和需求對媒介依賴的影響研究
發(fā)布時間：2018-08-25 09:41
【摘要】：隨著社交網(wǎng)絡和移動通信技術(shù)的迅猛發(fā)展,移動互聯(lián)網(wǎng)和基于移動互聯(lián)網(wǎng)的移動媒介等應用快速向人們的生活滲透,已經(jīng)對人們的生活方式尤其是媒介的選擇與使用、媒介依賴等行為產(chǎn)生重要影響。移動社交網(wǎng)絡作為新媒介,有一些傳統(tǒng)媒介所沒有的特質(zhì),這些特質(zhì)影響著受眾的媒介依賴行為。新媒介環(huán)境下,受眾也產(chǎn)生了新的媒介需求,這些需求同樣會對受眾的媒介依賴行為產(chǎn)生影響。受眾能否對新媒介產(chǎn)生依賴,直接決定著新媒介的前途�；谝陨戏治�,本文通過閱讀參考相關(guān)文獻、剖析總結(jié)了相關(guān)理論,結(jié)合本研究的思路,構(gòu)建了媒介特質(zhì)和媒介需求對媒介依賴影響的概念模型,并提出相應的假設。在數(shù)據(jù)收集方面,本文主要采用網(wǎng)絡發(fā)放的形式獲得所需數(shù)據(jù),共收回150份有效樣本,運用SPSS19.0統(tǒng)計軟件,對樣本數(shù)據(jù)進行了分析,驗證概念模型和相關(guān)假設。本文的主要創(chuàng)新點如下:(1)本文構(gòu)建了基于移動SNS的媒介特質(zhì)和媒介需求對媒介依賴的影響模型。本文首先闡述了移動社交網(wǎng)絡的應用及研究現(xiàn)狀,其次,在對媒介依賴相關(guān)理論和媒介特質(zhì)、媒介需求等相關(guān)研究剖析總結(jié)的基礎(chǔ)上,引入四項媒介特質(zhì)和四種媒介需求,提出了本文的概念模型和研究思路。(2)實證研究方面,提出并驗證了媒介特質(zhì)和媒介需求對媒介滿足和媒介依賴的正向影響以及媒介滿足對媒介依賴的正向影響。本文通過相關(guān)分析和多元回歸分析,得出媒介特質(zhì)中的移動性與及時性、互動性和真實準確性以及媒介需求中的獲取信息、自我表達和社會認同、人際關(guān)系的維護和發(fā)展、娛樂消遣正向影響媒介滿足;媒介特質(zhì)中的可得性、互動性和真實準確性以及媒介需求中的人際關(guān)系的維護和發(fā)展、娛樂消遣對媒介依賴產(chǎn)生正向的影響;媒介滿足正向影響著媒介依賴。這些研究及結(jié)論的得出,不僅可以為今后新媒體的理論研究提供參考,還可以指導媒體運營商們根據(jù)影響受眾媒介依賴的因素更好地開發(fā)新媒介,更好地滿足大眾的媒介需求、促進新媒介的發(fā)展。
[Abstract]:With the rapid development of social network and mobile communication technology, applications such as mobile Internet and mobile media based on mobile Internet have rapidly penetrated into people's life, and have been the choice and use of people's way of life, especially the media. Media dependence and other behaviors have an important impact. As a new medium, mobile social network has some characteristics that traditional media do not have, which influence the media dependence behavior of the audience. Under the new media environment, the audience also has the new media demand, these needs will also have the influence to the audience's media dependence behavior. Whether the audience depends on the new media directly determines the future of the new media. Based on the above analysis, this paper analyzes and summarizes the relevant theories by referring to relevant literature, constructs a conceptual model of the influence of media characteristics and media needs on media dependence, and puts forward the corresponding assumptions. In the aspect of data collection, this paper mainly uses the form of network distribution to obtain the required data, retrieves a total of 150 valid samples, and uses SPSS19.0 statistical software to analyze the sample data and verify the conceptual model and related hypotheses. The main innovations of this paper are as follows: (1) this paper constructs a model of media dependence based on mobile SNS media characteristics and media needs. This paper first describes the application and research status of mobile social networks. Secondly, on the basis of analyzing and summarizing the related theories of media dependence and media characteristics, media needs, four media characteristics and four media needs are introduced. The conceptual model and research ideas of this paper are put forward. (2) the positive effects of media characteristics and media needs on media satisfaction and media dependence and the positive effects of media satisfaction on media dependence are proposed and verified in empirical research. Through correlation analysis and multiple regression analysis, this paper draws the conclusion that mobility and timeliness, interactivity and accuracy, information acquisition, self-expression and social identity, maintenance and development of interpersonal relationships in media characteristics. Entertainment exerts positive influence on media satisfaction, on the maintenance and development of interpersonal relationships in media characteristics, interactivity and truthfulness, and on media dependence. Media satisfaction positively affects media dependence. These studies and conclusions can not only provide a reference for the theoretical study of new media in the future, but also guide media operators to better develop new media according to the factors that affect the media dependence of the audience, and better meet the mass media needs. To promote the development of new media.
【學位授予單位】：西安工程大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F626
本文編號：2202489
[Abstract]:With the rapid development of social network and mobile communication technology, applications such as mobile Internet and mobile media based on mobile Internet have rapidly penetrated into people's life, and have been the choice and use of people's way of life, especially the media. Media dependence and other behaviors have an important impact. As a new medium, mobile social network has some characteristics that traditional media do not have, which influence the media dependence behavior of the audience. Under the new media environment, the audience also has the new media demand, these needs will also have the influence to the audience's media dependence behavior. Whether the audience depends on the new media directly determines the future of the new media. Based on the above analysis, this paper analyzes and summarizes the relevant theories by referring to relevant literature, constructs a conceptual model of the influence of media characteristics and media needs on media dependence, and puts forward the corresponding assumptions. In the aspect of data collection, this paper mainly uses the form of network distribution to obtain the required data, retrieves a total of 150 valid samples, and uses SPSS19.0 statistical software to analyze the sample data and verify the conceptual model and related hypotheses. The main innovations of this paper are as follows: (1) this paper constructs a model of media dependence based on mobile SNS media characteristics and media needs. This paper first describes the application and research status of mobile social networks. Secondly, on the basis of analyzing and summarizing the related theories of media dependence and media characteristics, media needs, four media characteristics and four media needs are introduced. The conceptual model and research ideas of this paper are put forward. (2) the positive effects of media characteristics and media needs on media satisfaction and media dependence and the positive effects of media satisfaction on media dependence are proposed and verified in empirical research. Through correlation analysis and multiple regression analysis, this paper draws the conclusion that mobility and timeliness, interactivity and accuracy, information acquisition, self-expression and social identity, maintenance and development of interpersonal relationships in media characteristics. Entertainment exerts positive influence on media satisfaction, on the maintenance and development of interpersonal relationships in media characteristics, interactivity and truthfulness, and on media dependence. Media satisfaction positively affects media dependence. These studies and conclusions can not only provide a reference for the theoretical study of new media in the future, but also guide media operators to better develop new media according to the factors that affect the media dependence of the audience, and better meet the mass media needs. To promote the development of new media.
【學位授予單位】：西安工程大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F626
【參考文獻】
相關(guān)期刊論文 前1條
1 劉勇;陽瑩;;移動SNS用戶采納影響因素研究[J];河南科學;2013年06期
，本文編號：2202489
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