本文選題：數(shù)字化消費(fèi) + 網(wǎng)絡(luò)經(jīng)濟(jì)學(xué)�。� 參考：《內(nèi)蒙古財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)的普及與應(yīng)用、移動(dòng)互聯(lián)與移動(dòng)終端的發(fā)展,中國的網(wǎng)民數(shù)量增長速度日益加快。網(wǎng)民通過網(wǎng)絡(luò)進(jìn)行各種與經(jīng)濟(jì)、生活、溝通、信息搜集等有關(guān)的各類活動(dòng),互聯(lián)網(wǎng)在生產(chǎn)和生活中的作用日益重要。通過互聯(lián)網(wǎng)進(jìn)行各種消費(fèi),以滿足自身的物質(zhì)和精神的需要。尤其是隨著互聯(lián)網(wǎng)應(yīng)用的增大,通過互聯(lián)網(wǎng)實(shí)現(xiàn)精神需求比例越來越高。通過互聯(lián)網(wǎng)實(shí)現(xiàn)的各類消費(fèi)活動(dòng),既有物質(zhì)方面的,也有精神方面的;既有貨幣層面的,也有非貨幣化的;既有有形產(chǎn)品消費(fèi),也有無形服務(wù)的滿足,這些消費(fèi)包括在線活動(dòng)、視頻、音頻、信息、購買、微博空間的利用與展示等等,這些消費(fèi)統(tǒng)稱為“數(shù)字化消費(fèi)”,隨著信息技術(shù)革命與互聯(lián)網(wǎng)的普及,數(shù)字化消費(fèi)的范圍和種類日益增多。數(shù)字化消費(fèi)屬于網(wǎng)絡(luò)經(jīng)濟(jì)形態(tài)下的新興的消費(fèi)方式,這一模式具有諸多的優(yōu)勢,同傳統(tǒng)消費(fèi)也表現(xiàn)出不同的特點(diǎn)。數(shù)字化消費(fèi)的特點(diǎn)及其具有的內(nèi)在的網(wǎng)絡(luò)化的規(guī)律,促成數(shù)字化消費(fèi)的蓬勃發(fā)展。本文在對(duì)數(shù)字化消費(fèi)的概念界定與特點(diǎn)分析的基礎(chǔ)上,進(jìn)一步闡述了中國數(shù)字化消費(fèi)的現(xiàn)狀及存在的問題,并從理論層面對(duì)中國數(shù)字化消費(fèi)的未來發(fā)展趨勢做了簡單的闡述。在對(duì)中國數(shù)字化消費(fèi)進(jìn)行理論分析和現(xiàn)實(shí)描述的基礎(chǔ)上,本文在第4章對(duì)中國數(shù)字化消費(fèi)進(jìn)行了實(shí)證分析。對(duì)中國數(shù)字化消費(fèi)行為的分析分為兩個(gè)部分,一部分為數(shù)字化消費(fèi)行為的宏觀方面分析,一部分為微觀方面分析。在宏觀方面,本文主要研究中國居民收入、受教育水平以及互聯(lián)網(wǎng)普及率對(duì)數(shù)字化消費(fèi)者消費(fèi)行為的影響。本部分首先建立模型并對(duì)變量的設(shè)置進(jìn)行說明,其次采用回歸分析的方法對(duì)所設(shè)模型進(jìn)行多元回歸,最后通過優(yōu)化回歸方程得出結(jié)論。在微觀方面,本文以計(jì)劃行為理論和技術(shù)接受模型為基礎(chǔ),首先構(gòu)建出數(shù)字化消費(fèi)者消費(fèi)意愿影響模型,經(jīng)過理論分析得出數(shù)字化消費(fèi)者的數(shù)字化消費(fèi)行為取決于對(duì)數(shù)字化消費(fèi)的感知有用性、感知易用性以及主觀推測和感知行為控制等多方面因素,針對(duì)每一個(gè)變量選取相關(guān)的決定因子來設(shè)計(jì)問卷,對(duì)回收的問卷數(shù)據(jù)進(jìn)行整理和實(shí)證分析,得出了中國數(shù)字化消費(fèi)者消費(fèi)意愿的影響路徑。最終本文得出以下結(jié)論:(1)居民收入水平、受教育水平和互聯(lián)網(wǎng)建設(shè)水平能夠促進(jìn)數(shù)字化消費(fèi)。(2)無論男性還是女性都認(rèn)為數(shù)字化消費(fèi)優(yōu)化自身的生活,但是男性較女性更容易接受數(shù)字化消費(fèi)的使用操作。(3)數(shù)字化消費(fèi)行為有三條路徑:數(shù)字化消費(fèi)者的主觀推測影響其是否進(jìn)行消費(fèi)的意愿;數(shù)字化消費(fèi)者對(duì)數(shù)字化消費(fèi)的感知易用性和感知有用性共同作用影響其是否進(jìn)行數(shù)字化消費(fèi)的意愿;數(shù)字化消費(fèi)者的主觀推測作用于消費(fèi)者的感知有用性,從而影響數(shù)字化消費(fèi)意愿。盡管通過第3章的理論層面和第4章的實(shí)證層面分析的結(jié)果表明,數(shù)字化消費(fèi)前景看好。但是毋庸置疑,作為一種新興的事物,在發(fā)展過程中必然會(huì)面臨各種的問題。數(shù)字化消費(fèi)的網(wǎng)絡(luò)化過程便產(chǎn)生了數(shù)字版權(quán)問題;隨著數(shù)字化消費(fèi)者陸續(xù)離世,數(shù)字遺產(chǎn)問題也將凸顯;數(shù)字化消費(fèi)的非貨幣性比重日益增大,將會(huì)對(duì)當(dāng)前的生產(chǎn)與消費(fèi)產(chǎn)生巨大的影響,并且對(duì)經(jīng)濟(jì)學(xué)理論也將產(chǎn)生一定的挑戰(zhàn)。本文在第5章對(duì)此進(jìn)行了系統(tǒng)性的闡述和分析。
[Abstract]:With the popularization and application of the Internet, the development of mobile Internet and mobile terminals, the number of Internet users in China is growing faster and faster. Internet users play various kinds of activities related to economy, life, communication and information collection through the network. The Internet plays a more and more important role in production and life. To meet their own material and spiritual needs. Especially with the increase of Internet applications, the proportion of spiritual demand through the Internet is becoming higher and higher. All kinds of consumption activities achieved through the Internet have both material and spiritual aspects, both monetary and non monetization; both the consumption of tangible products and the lack of money This consumption includes online activities, video, audio, information, information, purchase, the use and display of micro-blog space. These consumption are called "digital consumption". With the information technology revolution and the popularization of the Internet, the range and type of digital consumption are increasing. Digital consumption belongs to the new form of network economy. The mode of consumption, which has many advantages, has different characteristics with traditional consumption. The characteristics of digital consumption and its inherent network law have contributed to the flourishing development of digital consumption. On the basis of the definition and special point analysis of digital consumption, this paper further expounds the number of China. On the basis of theoretical analysis and realistic description of digital consumption in China, the paper analyses the digital consumption in China on the basis of the theoretical analysis and the realistic description of the Chinese digital consumption. The analysis of the digital consumption behavior in China is analyzed in the fourth chapter. It is divided into two parts, one is macro analysis of digital consumption behavior, and the other is micro analysis. In macro aspect, this paper mainly studies the influence of Chinese residents' income, education level and Internet popularity on consumer behavior of digital consumers. Secondly, the regression analysis method is used for multiple regression of the model. Finally, the conclusion is obtained by optimizing the regression equation. On the microcosmic aspect, this paper, based on the theory of planned behavior and the model of technical acceptance, first builds the model of the influence of the consumer willingness of digital consumers, and obtains the digital consumer's figures through theoretical analysis. The consumption behavior depends on the perceived usefulness of digital consumption, perceived ease of use, subjective speculation and perceived behavior control, and the selection of relevant determinants for each variable to design a questionnaire, collate and analyze the recycled questionnaire data, and obtain the willingness of Chinese digital consumers to consume. Finally, the following conclusions are drawn: (1) the level of residents' income, the level of education and the level of Internet construction can promote digital consumption. (2) both men and women think that digital consumption optimizes their own life, but men are more likely to be connected with the use of digital consumption than women. (3) digital consumption behavior There are three paths: the subjective speculation of digital consumers affects their willingness to consume; the perceived ease of use and perceived usefulness of digital consumers affect their willingness to carry out digital consumption; the subjective speculation of the digital consumer affects the perceived usefulness of the consumer, thus affecting the consumer's perceived usefulness. In spite of the results of the theoretical and fourth chapters of the third chapters, the digital consumption will show that the future of digital consumption is good. However, as a new thing, it will inevitably face a variety of problems in the process of development. The network process of digital consumption has produced digital copyright issues; Digital consumers are leaving the world, the digital heritage will also be highlighted. The increasing non monetary proportion of digital consumption will have a great impact on the current production and consumption, and will also have a certain challenge to the economic theory. This paper has carried out a systematic exposition and analysis in this paper in the fifth chapter.
【學(xué)位授予單位】：內(nèi)蒙古財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F49;F126.1

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本文編號(hào)：2035652