基于協(xié)作消費(fèi)視角的共享經(jīng)濟(jì)傳染機(jī)制實(shí)證研究
發(fā)布時(shí)間:2018-06-13 20:33
本文選題:共享經(jīng)濟(jì) + 協(xié)作消費(fèi); 參考:《現(xiàn)代經(jīng)濟(jì)探討》2017年08期
【摘要】:從協(xié)作消費(fèi)的社會(huì)價(jià)值和功利價(jià)值兩個(gè)方面梳理大眾參與共享經(jīng)濟(jì)的動(dòng)機(jī),并以此為依據(jù),構(gòu)建空間計(jì)量模型,收集快車共享平臺(tái)消費(fèi)數(shù)據(jù),實(shí)證檢驗(yàn)并估計(jì)分享經(jīng)濟(jì)參與的內(nèi)外部傳染機(jī)制。結(jié)果表明:初期社群規(guī)模與活躍度、異地消費(fèi)模仿與社會(huì)學(xué)習(xí)、綠色消費(fèi)理念和嘗新消費(fèi)是共享經(jīng)濟(jì)在消費(fèi)者中快速傳染的主要前因。
[Abstract]:From the two aspects of social value and utilitarian value of collaborative consumption, this paper combs the motivation of mass participation in sharing economy, and based on this, constructs a spatial measurement model to collect the consumption data of the fast train sharing platform. Empirical test and estimate the sharing of economic participation of the internal and external transmission mechanism. The results show that the scale and activity of community in the early stage, the imitation of consumption in different places and social learning, the concept of green consumption and the new consumption are the main causes of the rapid infection of the shared economy among consumers.
【作者單位】: 成都理工大學(xué)旅游與城規(guī)學(xué)院;四川行政學(xué)院;
【基金】:國(guó)家社科基金青年項(xiàng)目“網(wǎng)絡(luò)零售中小企業(yè)空間增長(zhǎng)與空間動(dòng)力機(jī)制研究”(項(xiàng)目編號(hào):14CJL040) 中國(guó)國(guó)家留學(xué)基金委資助項(xiàng)目(項(xiàng)目編號(hào):20140851084)
【分類號(hào)】:F49
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本文編號(hào):2015322
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