發(fā)布時(shí)間：2018-06-12 23:52

  本文選題：阿里巴巴 + 高德軟件��； 參考：《江西財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：最近幾年,因?yàn)橹袊?jīng)濟(jì)飛速發(fā)展、市場(chǎng)形勢(shì)不停改變,所以許多大規(guī)模企業(yè)偏重于通過并購來幫助企業(yè)成長。并購這一行為變成企業(yè)改良資源、優(yōu)化組織架構(gòu)的絕佳方法。作為國家重點(diǎn)支持產(chǎn)業(yè),互聯(lián)網(wǎng)行業(yè)中的企業(yè)數(shù)量增長迅猛,企業(yè)間的兼并和收購成為行業(yè)發(fā)展的有效途徑�；ヂ�(lián)網(wǎng)企業(yè)并購在發(fā)達(dá)國家已經(jīng)有較長的研究歷史,形成了較為成熟的理論基礎(chǔ)以及系統(tǒng)的研究方法和手段。但我國對(duì)互聯(lián)網(wǎng)企業(yè)并購的相關(guān)理論研究還不夠成熟,學(xué)術(shù)界對(duì)于并購能否給互聯(lián)網(wǎng)企業(yè)帶來正向財(cái)務(wù)效應(yīng)也各執(zhí)一詞。因此,探究互聯(lián)網(wǎng)企業(yè)并購的動(dòng)因,正確評(píng)價(jià)互聯(lián)網(wǎng)企業(yè)并購對(duì)財(cái)務(wù)效應(yīng)的影響,不僅能豐富我國互聯(lián)網(wǎng)企業(yè)并購的理論研究,還可以為我國互聯(lián)網(wǎng)企業(yè)的進(jìn)一步發(fā)展提供一些原則、依據(jù)和策略,對(duì)于指導(dǎo)我國互聯(lián)網(wǎng)企業(yè)更好地實(shí)施并購也具有一定的實(shí)踐意義。本文通過規(guī)范研究和案例研究的方法進(jìn)行探究。在規(guī)范研究部分,對(duì)國內(nèi)外文獻(xiàn)進(jìn)行歸納和總結(jié),并應(yīng)用協(xié)同效應(yīng)論、市場(chǎng)勢(shì)力論和交易費(fèi)用論,從理論層面剖析企業(yè)并購的原因。在案例研究部分,選取阿里巴巴并購高德軟件這一案例作為研究對(duì)象,先是分析案例公司并購的過程、特點(diǎn)和原因;然后分析并購后案例公司財(cái)務(wù)效應(yīng)的變化,并進(jìn)一步說明財(cái)務(wù)效應(yīng)變化的原因;最后得出該案例的研究結(jié)論和研究啟示。全文劃分為五個(gè)章節(jié)。第一章為引言,重點(diǎn)概括文章研究的背景與意義,通過對(duì)并購動(dòng)因和并購財(cái)務(wù)效應(yīng)兩方面的文獻(xiàn)回顧,得出文章的探究思路和形式。第二章為并購理論梗概,重點(diǎn)說明企業(yè)并購的概念、并購的支付方式、并購的原因以及并購的理論基礎(chǔ)。第三部分是阿里巴巴并購高德軟件的案例介紹,主要介紹案例公司的基本情況、并購的過程、并購的特點(diǎn)以及選擇并購的原因。第四部分是全文的核心內(nèi)容,以案例研究和比較研究的方法詳細(xì)分析了阿里巴巴并購高德軟件之前和之后的變化,詳細(xì)內(nèi)容有:財(cái)務(wù)指標(biāo)的改變、市場(chǎng)占有率變化和創(chuàng)新能力變化;同時(shí)進(jìn)一步探究并購高德軟件后阿里巴巴財(cái)務(wù)效應(yīng)變化的原因,具體包括:并購協(xié)同效應(yīng)得到發(fā)揮,資源得到有效整合,利潤獲取途徑得到增加。最后一部分結(jié)合前文的理論和案例分析,得出并購高德軟件擴(kuò)大了阿里巴巴的市場(chǎng)、優(yōu)化了阿里巴巴的產(chǎn)業(yè)鏈以及對(duì)阿里巴巴產(chǎn)生了正向財(cái)務(wù)效應(yīng)的研究結(jié)論,并獲得若干案例啟示。
[Abstract]:In recent years, because of the rapid growth of China's economy and changing market conditions, many large enterprises have focused on mergers and acquisitions to help them grow. M & A is an excellent way to improve resources and optimize organizational structure. As a national key supporting industry, the number of enterprises in the Internet industry is growing rapidly, and mergers and acquisitions between enterprises have become an effective way to develop the industry. Internet M & A has a long history of research in developed countries, forming a more mature theoretical basis and systematic research methods and means. However, the theoretical research on M & A of Internet enterprises in our country is not mature enough, and the academic circles have different opinions on whether M & A can bring positive financial effect to Internet enterprises. Therefore, exploring the motivation of Internet enterprise M & A and correctly evaluating the influence of Internet M & A on financial effect can not only enrich the theoretical research of Internet M & A in China. It can also provide some principles, bases and strategies for the further development of China's Internet enterprises, and has certain practical significance for guiding our country's Internet enterprises to better implement mergers and acquisitions. This article carries on the exploration through the normative research and the case study method. In the part of normative research, the author sums up and summarizes the domestic and foreign literature, and analyzes the reasons of M & A on the theoretical level by applying the theory of synergetic effect, the theory of market power and the theory of transaction cost. In the case study part, the case of Alibaba M & A software is selected as the object of study. Firstly, the process, characteristics and reasons of case M & A are analyzed, and then the change of financial effect of case company after M & A is analyzed. The reasons for the change of financial effect are further explained. Finally, the research conclusions and implications of the case are drawn. The full text is divided into five chapters. The first chapter is the introduction, which mainly summarizes the background and significance of the research, through reviewing the literature of M & A motivation and M & A financial effect, obtains the research ideas and forms of the article. The second chapter is the summary of M & A theory, focusing on the concept of M & A, the payment method of M & A, the reasons of M & A and the theoretical basis of M A. The third part is the case introduction of Alibaba M & A, which mainly introduces the basic situation of case companies, the process of M & A, the characteristics of M & A and the reasons for choosing M & A. The fourth part is the core content of the full text, with the method of case study and comparative study, the paper analyzes the changes before and after the acquisition of Gout software by Alibaba in detail, including: the change of financial indicators, At the same time, it further explores the reasons for the change of Alibaba financial effect after the acquisition of Gaude software, including: the synergy of M & A is brought into play, the resources are effectively integrated, Access to profits has been increased. In the last part, combining with the previous theory and case analysis, we draw the conclusion that the M & A software expands the market of Alibaba, optimizes the industry chain of Alibaba and has positive financial effect on Alibaba. And some cases of enlightenment.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F49;F271;F275

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