本文選題：互聯(lián)網(wǎng)服務(wù)業(yè) + 創(chuàng)新模式�。� 參考：《中國(guó)科學(xué)技術(shù)大學(xué)》2012年博士論文

【摘要】：本文的研究主題是互聯(lián)網(wǎng)服務(wù)業(yè)的創(chuàng)新模式,互聯(lián)網(wǎng)服務(wù)業(yè)的知識(shí)產(chǎn)權(quán)保護(hù)方法以及兩者之間的關(guān)系。以此為研究目標(biāo),本文首先厘清了互聯(lián)網(wǎng)服務(wù)業(yè)的發(fā)展歷程,借鑒創(chuàng)新管理及服務(wù)創(chuàng)新相關(guān)理論,產(chǎn)業(yè)分析相關(guān)理論,網(wǎng)絡(luò)經(jīng)濟(jì)相關(guān)理論,對(duì)互聯(lián)網(wǎng)服務(wù)業(yè)的創(chuàng)新內(nèi)容、創(chuàng)新模式進(jìn)行了定義,并構(gòu)建了互聯(lián)網(wǎng)服務(wù)業(yè)創(chuàng)新模式的分析構(gòu)架;借鑒網(wǎng)絡(luò)經(jīng)濟(jì)相關(guān)理論和知識(shí)產(chǎn)權(quán)相關(guān)理論構(gòu)建了互聯(lián)網(wǎng)服務(wù)業(yè)知識(shí)產(chǎn)權(quán)保護(hù)體系;利用調(diào)研數(shù)據(jù)進(jìn)行統(tǒng)計(jì)分析對(duì)創(chuàng)新模式及知識(shí)產(chǎn)權(quán)保護(hù)方法之間的關(guān)系進(jìn)行了驗(yàn)證。最后,對(duì)國(guó)內(nèi)外典型國(guó)家的相關(guān)政策進(jìn)行梳理,通過比較分析為中國(guó)互聯(lián)網(wǎng)服務(wù)業(yè)發(fā)展提供政策建議。主要得到以下結(jié)論： 首先,互聯(lián)網(wǎng)服務(wù)創(chuàng)新模式分析框架,主要分成內(nèi)外三個(gè)層次,即內(nèi)部商業(yè)模式創(chuàng)新層,中間技術(shù)和標(biāo)準(zhǔn)層,外部組織結(jié)構(gòu)層,從內(nèi)到外知識(shí)的有形性逐漸加強(qiáng),且每層次之間都是相互影響,相互促進(jìn)的�；ヂ�(lián)網(wǎng)創(chuàng)新模式主要分為技術(shù)創(chuàng)新模式、組織創(chuàng)新模式、標(biāo)準(zhǔn)創(chuàng)新模式和商業(yè)模式創(chuàng)新。 其次,互聯(lián)網(wǎng)知識(shí)產(chǎn)權(quán)保護(hù)體系,主要由傳統(tǒng)知識(shí)產(chǎn)權(quán)保護(hù)方法、合同及其他方法組成,各自的重要性基本相同。其他方法包括：商業(yè)秘密、信息公開、領(lǐng)先戰(zhàn)略、文檔化、技術(shù)保護(hù)、工作輪換、限制對(duì)信息的獲取、責(zé)任分割、建立員工忠誠(chéng)度和信譽(yù)體系建立。 再次,互聯(lián)網(wǎng)服務(wù)業(yè)創(chuàng)新模式與知識(shí)產(chǎn)權(quán)保護(hù)方法之間存在較強(qiáng)的相關(guān)關(guān)系。企業(yè)可以根據(jù)自身性質(zhì)、要素密集性以及所采用的創(chuàng)新模式選擇適當(dāng)?shù)闹R(shí)產(chǎn)權(quán)保護(hù)方法。本文研究發(fā)現(xiàn),采用網(wǎng)絡(luò)直銷模式的企業(yè)一般選擇技術(shù)保護(hù)和供應(yīng)商簽訂保密合同兩種保護(hù)方式；采用集成創(chuàng)新模式、零售商代理模式的企業(yè)一般選擇著作權(quán)、文檔化和工作輪換三種保護(hù)方式。 最后,通過政策比較研究,我國(guó)在互聯(lián)網(wǎng)服務(wù)業(yè)創(chuàng)新和創(chuàng)新保護(hù)方而還存在許多薄弱之處,與美國(guó)、日本還存在較大差距。我國(guó)在完善立法,強(qiáng)化規(guī)劃引導(dǎo)作用；建立道德規(guī)范、形成行業(yè)自律；加大財(cái)政投入,完善稅收體制；金融體系多元化創(chuàng)新;加強(qiáng)國(guó)內(nèi)人才培養(yǎng),吸引海外優(yōu)秀人才；發(fā)揮互聯(lián)網(wǎng)服務(wù)業(yè)在公共服務(wù)中的重要作用等方面面待加強(qiáng)。
[Abstract]:The research topic of this paper is the innovation mode of Internet service industry, the protection method of intellectual property right of Internet service industry and the relationship between them. With this as the research goal, this paper first clarifies the development course of the Internet service industry, draws lessons from the innovation management and service innovation related theory, the industry analysis correlation theory, the network economy correlation theory, the innovation content of the Internet service industry. The innovation mode is defined, and the analytical framework of the innovation mode of Internet service industry is constructed, and the intellectual property protection system of Internet service industry is constructed by referring to the related theories of network economy and intellectual property. The relationship between innovation mode and intellectual property protection method is verified by statistical analysis of survey data. In the end, the relative policies of typical countries at home and abroad are combed out, and the policy suggestions for the development of China's Internet service industry are provided through comparative analysis. The main conclusions are as follows: First of all, the analysis framework of Internet service innovation model is divided into three levels, namely, internal business model innovation layer, intermediate technology and standard layer, external organization structure layer. And each level is mutual influence, promote each other. Internet innovation model is mainly divided into technological innovation model, organizational innovation model, standard innovation model and business model innovation. Secondly, Internet intellectual property protection system is mainly composed of traditional intellectual property protection methods, contracts and other methods, their importance is basically the same. Other methods include: trade secrets, information disclosure, leading strategy, documentation, technical protection, job rotation, restriction of access to information, division of responsibilities, establishment of employee loyalty and reputation system. Thirdly, there is a strong correlation between the innovation mode of Internet service industry and the method of intellectual property protection. Enterprises can choose appropriate methods of intellectual property protection according to their own nature, concentration of elements and innovative mode adopted. In this paper, we find that enterprises adopting network direct selling mode generally choose technology protection and suppliers sign secret contracts, enterprises that adopt integrated innovation mode and retailers' agency mode generally choose copyright. Documentation and job rotation are three types of protection. Finally, through the comparative study of policies, there are still many weaknesses in China's innovation and innovation protection in the Internet service industry, and there is still a big gap between China and the United States and Japan. Our country is perfecting legislation, strengthening planning and guiding function, establishing moral standard, forming industry self-discipline, increasing financial investment, perfecting tax system, diversifying and innovating financial system, strengthening domestic talent training and attracting overseas excellent talents; Give play to the important role of Internet services in public services and other aspects to be strengthened.
【學(xué)位授予單位】：中國(guó)科學(xué)技術(shù)大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2012
【分類號(hào)】：F224;F49;F204

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