本文選題：基于位置的服務 + 任務技術(shù)匹配��； 參考：《浙江大學》2012年碩士論文

【摘要】：目前,中國基于位置服務應用(Location based service, LBS)行業(yè)已經(jīng)進入高速增長時期,LBS行業(yè)內(nèi)競爭十分激烈。在第十屆中國互聯(lián)網(wǎng)大會上,業(yè)內(nèi)人士和相關(guān)領(lǐng)域?qū)＜乙恢抡J為,LBS將成為移動互聯(lián)網(wǎng)時代整個行業(yè)應用的標配,且最有可能成為第一個百億規(guī)模的3G移動互聯(lián)網(wǎng)應用。然而從長遠來看,并非每個開發(fā)商和運營商都能實現(xiàn)長期存活并保持持續(xù)盈利。因此,如何提高LBS用戶的持續(xù)使用意愿,使他們經(jīng)常登錄LBS應用軟件使用相關(guān)服務成為LBS應用開發(fā)商和運營商目前所專注的重要問題。 本研究在LBS應用的情境下,以LBS應用軟件使用者為研究對象,基于任務技術(shù)匹配(TTF)和信息系統(tǒng)持續(xù)使用理論(ECM-IT)的整合理論,從“任務技術(shù)匹配”的視角探討了LBS應用軟件用戶的持續(xù)使用意愿的影響因素。在相關(guān)文獻回顧的基礎上,本研究通過傳統(tǒng)紙質(zhì)問卷和網(wǎng)絡問卷兩種收集方式進行數(shù)據(jù)收集,利用SPSS18.0和AMOS18.0軟件對樣本特征進行了描述性統(tǒng)計分析,并驗證了本文的研究假設。本文的主要研究結(jié)論包括： (1)在LBS應用軟件的情境下,技術(shù)特征對任務技術(shù)匹配有著顯著的正向影響,而任務特征對技術(shù)匹配卻沒有顯著影響,或者說任務特征對任務技術(shù)匹配的影響小于技術(shù)特征對其的影響。這可能與利用LBS應用軟件所操作的各項任務具有穩(wěn)定性與確定性有關(guān)。 (2)任務技術(shù)匹配通過正向影響感知有用性對持續(xù)使用意愿產(chǎn)生影響,而感知有用性又可通過滿意度間接對持續(xù)使用意愿產(chǎn)生影響。 (3)LBS應用軟件持續(xù)使用意愿的最重要影響因素是用戶的感知有用性,其次是用戶滿意度。另外,確認程度對感知有用性和用戶滿意度有著正向影響作用,其中對感知有用性的影響作用相對弱一些。
[Abstract]:At present, China's location-based service application location based service, LBS) industry has entered a period of rapid growth in the industry competition is very fierce. At the 10th China Internet Conference, industry insiders and experts in related fields agreed that LBS would become the standard for the entire industry application in the era of mobile Internet, and the most likely to become the first 3G mobile Internet application on a scale of 10 billion. In the long run, however, not every developer and operator can survive long-term and remain profitable. Therefore, how to improve the willingness of LBS users to log on to LBS applications and use related services has become an important issue for LBS application developers and operators. In the context of LBS application, this study takes the users of LBS application software as the research object, based on the integration theory of task-based technology matching and information system sustainable use theory (ECM-IT). From the perspective of task-technology matching, this paper discusses the influencing factors of LBS application users' willingness to use continuously. On the basis of literature review, this study collected data by traditional paper questionnaire and network questionnaire, and analyzed the sample characteristics by SPSS18.0 and AMOS18.0 software, and verified the hypothesis of this study. The main conclusions of this paper are as follows: 1) in the context of LBS application software, technical features have a significant positive effect on task technology matching, while task characteristics have no significant effect on technology matching. In other words, the effect of task feature on task technology matching is less than that on task technology matching. This may have to do with the stability and certainty of the tasks performed with LBS applications. Task matching affects the willingness to use continuously through positive effects on perceived usefulness, and perceived usefulness indirectly affects willingness to use continuously through satisfaction. The most important influencing factor of LBS application's willingness to use continuously is the perceived usefulness of users, followed by user satisfaction. In addition, the degree of confirmation has a positive effect on perceived usefulness and user satisfaction, and the effect on perceived usefulness is relatively weak.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F49;F274;F224

【引證文獻】

相關(guān)碩士學位論文 前3條

1 許筠蕓;移動微博客戶端用戶發(fā)布行為意愿影響因素研究[D];浙江大學;2013年

2 張希風;消費者持續(xù)使用電子商務網(wǎng)站意愿的模型構(gòu)建及實證研究[D];浙江工商大學;2013年

3 陳文婧;LBS用戶的媒介接受與使用研究[D];電子科技大學;2013年

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本文編號：1895821