本文選題：電信運(yùn)營商 + 服務(wù)提供商�。� 參考：《北京郵電大學(xué)》2012年博士論文

【摘要】：隨著移動互聯(lián)網(wǎng)時代的到來和電信消費(fèi)者對數(shù)據(jù)業(yè)務(wù)認(rèn)知和需求的不斷提升,電信產(chǎn)業(yè)正經(jīng)歷著深刻的變革,其中一個突出的特點(diǎn)就是由服務(wù)提供商、內(nèi)容提供商和應(yīng)用提供商組成的服務(wù)提供行業(yè)在電信產(chǎn)業(yè)中的比重不斷提升,重要性逐漸突顯。但與此同時,也有一些問題和困擾一直伴隨著服務(wù)提供行業(yè)的快速發(fā)展且變得越來越突出,其中最為典型的就是電信運(yùn)營商和服務(wù)提供商之間的上下游縱向關(guān)系問題。一些研究和實(shí)證顯示,運(yùn)營商和服務(wù)提供商之間的縱向關(guān)系復(fù)雜而獨(dú)特,并且對于兩個行業(yè)甚至整個電信產(chǎn)業(yè)的發(fā)展都具有重大的影響。 但是,通過對縱向關(guān)系理論和電信產(chǎn)業(yè)的分析,本論文認(rèn)為以往研究在探討電信運(yùn)營商和服務(wù)提供商縱向關(guān)系上,還存在一些不足和有待改進(jìn)之處,主要是：以往縱向關(guān)系研究主要在既定的結(jié)構(gòu)下進(jìn)行探討,缺乏對縱向關(guān)系形成機(jī)制的探討和數(shù)據(jù)驗(yàn)證；以往電信產(chǎn)業(yè)研究重點(diǎn)集中于單個行業(yè)的探討,缺乏將上下游行業(yè)聯(lián)系起來并針對縱向關(guān)系的研究；缺乏運(yùn)營商與服務(wù)提供商縱向關(guān)系具體實(shí)現(xiàn)形式的針對性探討和分析。 為了彌補(bǔ)以上不足,本論文設(shè)計(jì)了三個逐步深入的研究內(nèi)容,以產(chǎn)業(yè)鏈縱向關(guān)系理論為主要理論基礎(chǔ),同時結(jié)合電信產(chǎn)業(yè)的特征,分析電信運(yùn)營商和服務(wù)提供商的上下游縱向關(guān)系,力爭在以下方向上進(jìn)行創(chuàng)新和突破：第一,從理論角度,分析電信運(yùn)營商與服務(wù)提供商的縱向關(guān)系,探索形成這種機(jī)制的原因,同時應(yīng)用實(shí)證數(shù)據(jù)進(jìn)行驗(yàn)證；第二,從理論角度,圍繞電信運(yùn)營商與服務(wù)提供商縱向關(guān)系,提出并建立包含上下游市場控制力、行業(yè)發(fā)展力等諸因素的控制力研究模型,并通過實(shí)證研究的方式進(jìn)行驗(yàn)證,探索因素間的相互關(guān)系；第三,結(jié)合電信產(chǎn)業(yè)特征,歸納總結(jié)出具體的縱向關(guān)系實(shí)現(xiàn)形式,并通過經(jīng)濟(jì)學(xué)模型進(jìn)行分析,探討具體實(shí)現(xiàn)形式對于上下游行業(yè)利潤的影響,以及縱向關(guān)系條件下行業(yè)利潤與市場結(jié)構(gòu)的關(guān)系。 通過研究,論文最終得到了以下結(jié)論： (1)電信運(yùn)營商和服務(wù)提供商之間的上下游縱向關(guān)系為前者對于后者的正向控制,形成這一縱向關(guān)系的主要原因是電信運(yùn)營與服務(wù)提供兩個行業(yè)在市場結(jié)構(gòu)及控制力上的差異,相比于服務(wù)提供市場的壟斷競爭結(jié)構(gòu),電信運(yùn)營市場的寡頭壟斷結(jié)構(gòu)具有更強(qiáng)的壟斷性,電信運(yùn)營商具有更強(qiáng)行業(yè)控制力和行動置信性。論文從經(jīng)濟(jì)學(xué)理論、縱向控制力指數(shù)、正向控制主要實(shí)現(xiàn)形式、以及電信運(yùn)營商和服務(wù)提供商效率等諸角度的分析均支持了這一結(jié)論。 (2)提出并建立以正向控制力為核心,涵蓋上下游行業(yè)市場控制力、發(fā)展力和產(chǎn)業(yè)發(fā)展力的完整“電信產(chǎn)業(yè)鏈正向控制力模型”并進(jìn)行實(shí)證研究。最終證實(shí)運(yùn)營商對服務(wù)提供商的正向控制力,分別受到電信運(yùn)營市場控制力和服務(wù)提供市場控制力的正向和負(fù)向影響；運(yùn)營商對服務(wù)提供商的正向控制對于上游電信運(yùn)營行業(yè)的發(fā)展具有促進(jìn)作用,對于下游服務(wù)提供行業(yè)發(fā)展具有負(fù)向影響；從電信產(chǎn)業(yè)角度,這種正向控制不利于產(chǎn)業(yè)整體的發(fā)展和進(jìn)步。 (3)電信運(yùn)營商對服務(wù)提供商的正向控制,主要有四種實(shí)現(xiàn)形式(縱向一體化、轉(zhuǎn)售價(jià)格控制、獨(dú)占交易、等級歧視)。其中,電信運(yùn)營商通過控制最終產(chǎn)品收費(fèi)權(quán)和結(jié)算權(quán),進(jìn)行價(jià)格范圍界定實(shí)現(xiàn)轉(zhuǎn)售價(jià)格控制,以及對于服務(wù)提供商進(jìn)行等級劃分進(jìn)行分成比例和服務(wù)支持層面歧視性管理,是電信產(chǎn)業(yè)中比較代表性的形式。通過建立針對轉(zhuǎn)售價(jià)格控制、獨(dú)占交易與等級歧視的經(jīng)濟(jì)學(xué)模型并進(jìn)行分析,證實(shí)了電信運(yùn)營商實(shí)施正向控制,促進(jìn)了電信運(yùn)營行業(yè)利潤的提升易造成服務(wù)提供行業(yè)利潤的損失。此外,模型證實(shí)電信運(yùn)營商正向控制的實(shí)施效果與電信服務(wù)提供市場結(jié)構(gòu)有關(guān),隨著下游服務(wù)提供商數(shù)量的增多,電信運(yùn)營商正向控制越容易,且實(shí)施后獲得的利潤也更多。
[Abstract]:With the advent of the era of mobile Internet and the increasing awareness and demand of Telecom consumers for data services, the telecommunications industry is undergoing profound changes. One of the prominent features is the increasing proportion of service providers, content providers and application providers, in the telecommunications industry. But at the same time, there are some problems and problems that have been accompanied by the rapid development of service supply industry and become more and more prominent, the most typical of which is the upstream and downstream relationship between telecom operators and service providers. Some research and empirical evidence shows the vertical between operators and service providers. The relationship is complex and unique, and has a significant impact on the development of the two industries and even the entire telecommunications industry.
However, through the analysis of the vertical relationship theory and the telecommunications industry, this paper holds that the previous research has some shortcomings and needs to be improved in the study of the vertical relationship between telecom operators and service providers, mainly: the previous longitudinal relationship is mainly discussed under the established structure and lack of the formation mechanism of the vertical relationship. Research and data validation; in the past, the telecommunications industry research focused on the discussion of a single industry, the lack of links between the upstream and downstream industries and the study of the vertical relationship, and the lack of specific exploration and analysis of the concrete realization forms of the vertical relationship between the operators and the service providers.
In order to make up the above deficiencies, this paper has designed three in-depth research contents, taking the industrial chain vertical relationship theory as the main theoretical basis, and combining the characteristics of the telecommunications industry, analyzing the upstream and downstream vertical relations of telecom operators and service providers, and striving to make innovations and breakthroughs in the lower direction. First, from the theoretical point of view, This paper analyzes the longitudinal relationship between telecom operators and service providers, explores the reasons for the formation of this mechanism, and uses empirical data to verify it. Second, from the theoretical point of view, the control force research model, which includes the control force of the upstream and downstream markets and the development power of the industry, is put forward and established around the longitudinal relationship between the telecom operators and the service providers. Type, and through the empirical research way to verify, explore the relationship between factors; third, combined with the characteristics of the telecommunications industry, summed up the concrete form of vertical relationship, and through the economic model to analyze the impact of specific forms on the profits of the upstream and downstream industries, and the industry profits under the conditions of vertical relations. The relationship with the market structure.
Through the research, the thesis finally gets the following conclusions:
(1) the vertical relationship between the upper and lower reaches of the telecom operators and service providers is the positive control of the former to the latter. The main reason for the formation of this vertical relationship is the difference in the market structure and control of the two industries provided by the telecom operation and service, compared to the monopolistic competition structure providing the market for the service and the oligarch of the telecom operation market. This conclusion is supported by the analysis of the economic theory, the vertical control force index, the main realization form of positive control, and the efficiency of the telecom operators and service providers.
(2) to put forward and establish a complete "positive control model" of the telecommunications industry chain, which includes the control power of the upstream and downstream industries, the development power and the industrial development power, and carries out an empirical study. Finally, the positive control of the operators to service providers is confirmed, and the division of the telecom operation market control and service provides the city. The positive and negative impact of field control; the positive control of the service provider to the service provider has a promoting effect on the development of the upstream telecom operation industry, and has a negative impact on the development of the downstream service industry, and this positive control is not conducive to the development and progress of the industry as a whole from the perspective of the telecommunications industry.
(3) there are four main forms (vertical integration, resale price control, exclusive transaction, hierarchical discrimination) in the positive control of service providers. Among them, the telecom operators can control the price range by controlling the fee and settlement rights of the final products, and carry out the resale price control, as well as the grade of service providers. The discriminatory management of dividing into proportion and service support is the most representative form in the telecommunication industry. Through the establishment of the economic model of the resale price control, the exclusive transaction and the hierarchical discrimination, the author confirms the positive control of the telecom operators, which promotes the improvement of the profit of the telecom operation industry. In addition, the model confirms that the implementation effect of the telecom operators' forward control is related to the market structure of telecommunication services. With the increase of the number of downstream service providers, the more easy the telecom operators are to control, and more profits are obtained after the implementation of the telecom operators.

【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2012
【分類號】：F626

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