本文選題：通信運(yùn)營(yíng)商 + 大客戶��； 參考：《河北工業(yè)大學(xué)》2012年碩士論文

【摘要】：HB通信公司是河北省擁有客戶數(shù)量最多、服務(wù)范圍最廣、規(guī)模最大的全業(yè)務(wù)通信運(yùn)營(yíng)商。該公司的經(jīng)營(yíng)理念是“以客戶為中心，以市場(chǎng)為導(dǎo)向，以利潤(rùn)為目標(biāo)”，所以該公司對(duì)收入較高的客戶，，即大客戶進(jìn)行了特別的關(guān)注。從而發(fā)現(xiàn)現(xiàn)有的大客戶系統(tǒng)不能滿足競(jìng)爭(zhēng)日益激烈的大客戶管理工作的需求，因此HB通信公司目前面臨如下大客戶管理問題，即，如何支撐固網(wǎng)和移動(dòng)網(wǎng)融合后的大客戶資料的全面管理，用何種工具按大客戶的貢獻(xiàn)度進(jìn)行分級(jí)管理，如何對(duì)大客戶特有業(yè)務(wù)，即一站式業(yè)務(wù)進(jìn)行支撐，如何落實(shí)激勵(lì)和考核大客戶經(jīng)理的管理工作等。本論文系統(tǒng)探索了如何通過信息化的手段建設(shè)大客戶管理系統(tǒng)平臺(tái)，最終實(shí)現(xiàn)建設(shè)符合HB通信公司大客戶管理工作需求的信息化系統(tǒng)。 第一部分：闡述了HB通信公司大客戶管理系統(tǒng)平臺(tái)建設(shè)的主要背景和意義。 第二部分：介紹了HB通信公司的大客戶管理和信息化現(xiàn)狀，提出該公司當(dāng)前大客戶管理工作中存在的問題。 第三部分：對(duì)HB通信公司大客戶管理系統(tǒng)進(jìn)行需求分析，包括系統(tǒng)建設(shè)目標(biāo)、大客戶管理工作及流程分析和平臺(tái)性能分析三方面內(nèi)容。 第四部分：根據(jù)第三部分的需求分析進(jìn)行系統(tǒng)設(shè)計(jì)。包括設(shè)計(jì)原則、總體架構(gòu)、接口設(shè)計(jì)、系統(tǒng)功能模塊設(shè)計(jì)、數(shù)據(jù)庫(kù)設(shè)計(jì)、技術(shù)方案選擇和系統(tǒng)集成方案等。 第五部分：對(duì)HB通信公司大客戶管理系統(tǒng)平臺(tái)上線后存在的問題進(jìn)行分析和優(yōu)化，并指明大客戶管理系統(tǒng)未來的發(fā)展方向。從而使大客戶管理系統(tǒng)的建設(shè)方案真正落地，實(shí)現(xiàn)其真正的價(jià)值。 本建設(shè)方案適應(yīng)了通信業(yè)務(wù)的發(fā)展需求，提高了服務(wù)質(zhì)量和水平，增強(qiáng)企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)，并且為其他通信運(yùn)營(yíng)商提供了很多大客戶管理系統(tǒng)建設(shè)的經(jīng)驗(yàn)。
[Abstract]:HB Communication Co., Ltd. has the largest number of customers, the widest range of services and the largest scale of full service communication operators in Hebei Province. The company's business philosophy is "customer-centered, market-oriented, profit oriented", so the company pays special attention to the higher income customers, that is, the big customers. As a result, it is found that the existing major account system can not meet the demands of the increasingly competitive major account management work. Therefore, HB Communication Company is currently facing the following major account management problems, that is, How to support the comprehensive management of the data of the major customers after the convergence of fixed network and mobile network, what kind of tools to manage according to the contribution degree of the major customers, how to support the unique business of the major customers, that is, one-stop business, How to actualize the management work of motivating and examining the key account manager, etc. This paper explores how to construct the platform of key account management system by means of information technology, and finally realize the information system that meets the requirement of HB communication company. The first part: expatiate the main background and significance of HB communication company's major account management system platform construction. The second part: introduces the present situation of HB communication company's key account management and information, and puts forward the problems existing in the company's current major account management. The third part: the requirement analysis of HB communication company's key account management system, including the system construction goal, the key account management work and the process analysis and the platform performance analysis. The fourth part: according to the demand analysis of the third part, the system design. It includes design principles, general architecture, interface design, system function module design, database design, technical scheme selection and system integration scheme. The fifth part analyzes and optimizes the problems existing in the major account management system platform of HB Communication Company, and points out the development direction of the key account management system in the future. In order to make the construction of the key account management system truly landing, realize its real value. This scheme meets the needs of the development of communication services, improves the quality and level of service, strengthens the competitive advantage of enterprises, and provides a lot of experience for other communication operators in the construction of major customer management systems.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F274;F626

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