發(fā)布時(shí)間：2018-05-05 12:30

  本文選題：互聯(lián)網(wǎng)企業(yè) + 企業(yè)并購��； 參考：《吉林財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：伴隨互聯(lián)網(wǎng)的蓬勃發(fā)展,掀起了網(wǎng)絡(luò)視頻行業(yè)的熱潮,改變了傳統(tǒng)的網(wǎng)絡(luò)行業(yè)結(jié)構(gòu)。從2006年開始,我國互聯(lián)網(wǎng)視頻行業(yè)就已經(jīng)得到了初步的發(fā)展,出現(xiàn)了土豆、優(yōu)酷、騰訊等一大批互聯(lián)網(wǎng)視頻網(wǎng)站,成為了網(wǎng)絡(luò)視頻的主流媒體。在這段期間,互聯(lián)網(wǎng)視頻行業(yè)經(jīng)歷了許多次起伏,例如政府部門提升了互聯(lián)網(wǎng)視頻行業(yè)的準(zhǔn)入條件等。到了2010年,為了更好地規(guī)范網(wǎng)絡(luò)視頻的發(fā)展,我國出臺(tái)了許多針對(duì)這方面的法律法規(guī),促使視頻網(wǎng)站紛紛把經(jīng)營重心轉(zhuǎn)移到版權(quán)保護(hù)和內(nèi)容建設(shè)方面。由于版權(quán)費(fèi)用的高居不下,廣告收入的大幅縮水,導(dǎo)致網(wǎng)絡(luò)視頻行業(yè)紛紛通過擴(kuò)大宣傳占據(jù)市場份額。不過,資金緊張與利潤下降直接變成網(wǎng)絡(luò)視頻行業(yè)面臨的重要挑戰(zhàn),造成很多企業(yè)的經(jīng)營困難,促使其通過并購整合的方式來尋求解決方法,擴(kuò)大經(jīng)營規(guī)模,抱團(tuán)整合增強(qiáng)競爭力,創(chuàng)造更高的經(jīng)營業(yè)績。本文結(jié)合互聯(lián)網(wǎng)視頻行業(yè)的經(jīng)營特征與競爭現(xiàn)狀,具體分析了互聯(lián)網(wǎng)視頻企業(yè)的并購動(dòng)因,總結(jié)其并購存在的各種風(fēng)險(xiǎn)。同時(shí),選擇了優(yōu)酷與土豆兩家互聯(lián)網(wǎng)視頻行業(yè)的龍頭企業(yè)并購案例作為研究對(duì)象,詳細(xì)地論述了網(wǎng)絡(luò)視頻企業(yè)的并購動(dòng)因、并購風(fēng)險(xiǎn)及并購中所出現(xiàn)的財(cái)務(wù)協(xié)同效應(yīng)等,并對(duì)這些問題提出了互聯(lián)網(wǎng)視頻企業(yè)并購的風(fēng)險(xiǎn)預(yù)防對(duì)策,最后,還對(duì)未來互聯(lián)網(wǎng)視頻行業(yè)的發(fā)展趨勢(shì)進(jìn)行了展望�？傊�,優(yōu)酷和土豆的合并是我國互聯(lián)網(wǎng)視頻行業(yè)中的一起重大并購案例,本文希望憑借對(duì)這個(gè)案例的深刻剖析,為已經(jīng)或者將要開展并購的互聯(lián)網(wǎng)視頻企業(yè)或同行業(yè)的并購提供一些參考與借鑒。同時(shí),本文具體地論述了互聯(lián)網(wǎng)視頻企業(yè)的并購動(dòng)因與存在的并購風(fēng)險(xiǎn),希望能有效地規(guī)避各種并購風(fēng)險(xiǎn),提高企業(yè)的核心競爭力,推動(dòng)互聯(lián)網(wǎng)視頻企業(yè)向可持續(xù)發(fā)展。
[Abstract]:With the rapid development of the Internet, the online video industry has been upsurge and the traditional network industry structure has been changed. Since 2006, China's Internet video industry has been a preliminary development, appeared potato, Youku, Tencent and a large number of Internet video sites, has become the mainstream of the network video media. During this period, the Internet video industry experienced many ups and downs, such as government departments to improve Internet video industry access conditions. By 2010, in order to better regulate the development of network video, China has issued a lot of laws and regulations aimed at this aspect, prompting video websites to focus on copyright protection and content construction one after another. Because of the high cost of copyright and the sharp decrease of advertising revenue, the online video industry has occupied market share by expanding publicity. However, the shortage of funds and the decline of profits directly become an important challenge facing the network video industry, which causes many enterprises to have difficulty in operating, and urges them to seek solutions and expand their business scale by means of merger and acquisition integration. Group integration to enhance competitiveness, to create higher business performance. Based on the characteristics of the Internet video industry and the current situation of competition, this paper analyzes the causes of mergers and acquisitions of Internet video enterprises, and summarizes the risks of mergers and acquisitions. At the same time, the M & A cases of Youku and Tudou Internet video industry are selected as the research object, and the M & A motivation, M & A risk and the financial synergy in the M & A are discussed in detail. At last, the paper puts forward the risk prevention countermeasures for the acquisition of Internet video enterprises, and finally, the development trend of Internet video industry in the future is prospected. In a word, the merger of Youku and Tudou is one of the most important M & A cases in China's Internet video industry. It provides some reference and reference for the Internet video enterprises or the same industry that have or will carry out mergers and acquisitions. At the same time, this paper discusses the causes and risks of mergers and acquisitions of Internet video enterprises, hoping to effectively avoid all kinds of M & A risks, improve the core competitiveness of enterprises, and promote the sustainable development of Internet video enterprises.
【學(xué)位授予單位】：吉林財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F271;F275;F49

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本文編號(hào)：1847697