本文選題：網(wǎng)絡(luò)情報學(xué)　切入點：社交網(wǎng)站　出處：《天津師范大學(xué)》2012年碩士論文

【摘要】：文章以網(wǎng)絡(luò)環(huán)境下社交網(wǎng)站中信息交流為邏輯起點,運用社會網(wǎng)絡(luò)理論進(jìn)行案例分析。從宏觀上對網(wǎng)站界面特點、信息生成特點、交互特點等進(jìn)行整體分析,利用社會網(wǎng)絡(luò)分析軟件從微觀上對案例進(jìn)行交流結(jié)構(gòu)的分析找出用戶信息交流之間的關(guān)系,進(jìn)一步挖掘用戶信息交流的特點,總結(jié)其中的不同和相同之處,引出對信息服務(wù)的啟示和建議,并以新浪微博的改進(jìn)為例,進(jìn)一步說明研究結(jié)論。 文章前部分為選題背景和意義,對文獻(xiàn)進(jìn)行梳理,闡述社會網(wǎng)絡(luò)分析的基本理論和基本的概念,主要包括：社會資本理論、弱連帶優(yōu)勢理論、機(jī)會鏈理論等相關(guān)理論進(jìn)行闡述,為下一章做理論上的準(zhǔn)備。 文章中部主要是進(jìn)行MySpace和新浪微博案例分析,文章先從宏觀的角度介紹網(wǎng)站的交互界面、信息生成方式,并基于社會網(wǎng)絡(luò)分析理論來對網(wǎng)站的信息交互進(jìn)行分析,再從微觀角度選取這兩個網(wǎng)站中的一個交流群體進(jìn)行研究。利用社會網(wǎng)絡(luò)分析方法——中心度、子群研究、結(jié)構(gòu)洞的方法驗證前面的分析,對比分析兩個網(wǎng)站之間的相同點和不同點,從理論上解釋產(chǎn)生的原因。 文章最后部分對前面的分析進(jìn)行總結(jié)和深化,提出針對信息服務(wù)的啟示與建議。提出在目前網(wǎng)站中社會交互逐漸替代信息交互；信息交流垂直發(fā)展；信息傳遞形式碎片化,增強(qiáng)了信息的表達(dá)能力,加速了信息傳遞的速度；由于用戶對網(wǎng)站的體驗性要求,要求網(wǎng)站技術(shù)不斷更新,技術(shù)成為社交網(wǎng)站的生存根本；網(wǎng)站吸引用戶的手段不斷豐富等啟示,根據(jù)以上的啟示筆者建議從信息組織方面改進(jìn)網(wǎng)站信息的傳遞形式；擴(kuò)展信息交互轉(zhuǎn)為知識交互,促進(jìn)網(wǎng)站深度發(fā)展、加強(qiáng)網(wǎng)站的隱私保護(hù)、用戶的管理、利用技術(shù)豐富網(wǎng)站的內(nèi)容等。將以上幾點進(jìn)行綜合分析,提出優(yōu)化微博的一系列方案,并設(shè)計了網(wǎng)頁進(jìn)行說明。筆者認(rèn)為提升網(wǎng)站的信息服務(wù)需要注意以下幾點：網(wǎng)站需要在其功能和形式上不斷進(jìn)行技術(shù)上的改進(jìn),不斷提升用戶信息交流的滿足感,這可以通過界面優(yōu)化、開放設(shè)計代碼等方式來提升。改變網(wǎng)站和用戶的地位,弱化網(wǎng)站在信息組織、管理中的地位,利用多種方式鼓勵用戶對其信息進(jìn)行管理,將信息轉(zhuǎn)化成知識,建立用戶知識空間。網(wǎng)站不僅按照用戶的需求進(jìn)行信息推送服務(wù),也要從用戶的交流結(jié)構(gòu)上進(jìn)行分析,為不同交流位置的用戶提供不同的信息推送服務(wù),使用戶在信息交流上具有平等地位,并不斷挖掘和滿足用戶的信息需要,希望以的研究結(jié)果能更好的改進(jìn)網(wǎng)站的信息服務(wù)。
[Abstract]:This paper takes the information exchange in social network environment as the logical starting point and uses the social network theory to carry on the case analysis.From the macro point of view, the characteristics of the website interface, the characteristics of information generation, the characteristics of interaction and so on are analyzed as a whole, and the relationship between the information exchange of users is found out by using the social network analysis software to analyze the communication structure of the case from the micro level.This paper further excavates the characteristics of user information exchange, summarizes the differences and similarities among them, leads to the enlightenment and suggestions to information service, and further explains the research conclusions by taking the improvement of Sina Weibo as an example.The first part of the article is the background and significance of the topic, combing the literature, explaining the basic theory and concept of social network analysis, including: social capital theory, weak joint advantage theory, opportunity chain theory and other related theories.Make theoretical preparations for the next chapter.In the middle part of the article, the case study of MySpace and Sina Weibo is carried out. Firstly, the interactive interface and information generation method of the website are introduced from a macro perspective, and the information interaction of the website is analyzed based on the theory of social network analysis.Then from the micro point of view to select one of the two websites to exchange groups for research.By using the social network analysis method-centrality, subgroup study, structure hole method to verify the previous analysis, the similarities and differences between the two websites are compared and analyzed, and the causes of the two websites are explained theoretically.In the last part of the article, the author summarizes and deepens the previous analysis, and puts forward some enlightenment and suggestions for information service.It is proposed that social interaction is gradually replacing information interaction in the current website; information exchange is developing vertically; the information transmission form is fragmented, which enhances the ability of information expression and accelerates the speed of information transmission; because of the users' experiential requirements on the website,According to the above enlightenments, the author suggests to improve the transmission form of website information from the aspect of information organization.Expand the information interaction to knowledge interaction, promote the deep development of the website, strengthen the privacy protection of the website, the management of the user, enrich the content of the website by using the technology, etc.The above points are analyzed synthetically, and a series of schemes to optimize Weibo are put forward, and the web page is designed to explain.The author thinks that the following points should be paid attention to in order to promote the information service of the website: the website needs to continuously improve its function and form on the technical level, and continuously enhance the satisfaction of the user information exchange, which can be optimized through the interface.Open design code and other ways to improve.Changing the position of website and user, weakening the position of website in information organization and management, encouraging users to manage their information in various ways, transforming information into knowledge and establishing user knowledge space.The website not only carries on the information push service according to the user's demand, but also carries on the analysis from the user's exchange structure, provides the different information push service for the different exchange location user, causes the user to have the equal position in the information exchange,And constantly mining and meeting the information needs of users, hoping that the results of the research can better improve the information services of the website.
【學(xué)位授予單位】：天津師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F49;F224

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本文編號：1722426